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Presented at the Israel Mobile Summit 2013 http://www.israelmobilesummit.com
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Mobile Live Monitoring and Review AnalyticsApplause, Apphance, Appgrader and U
May 2013 | Presented by Ran Haklai, General Manager, uTest Israel.
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1,500+ recurringcustomers
80,000+ testers from 190 countries
Enterprises& startups
Functional, load, security, L10n &
usability
Web, mobile & desktop apps
30,000+test cycles
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Test services & dev tools
What We Do: Crowd-Testing
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What We Do: Technology
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Purpose:– Grade your app quickly under
almost in-the-wild conditions– Receive diagnostics to
improve your score– See how your app stacks up
with competitive set
With AppGrader, you can load your application on several devices and get basic reporting about bugs associated with installing, loading and running your application.
The Challenge
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IntroducinguTest Applause
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• Crawls app stores• Ten key Applause
Attributes• Review stream• Collections to stay
organized• Sharing and alerts
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App analytics product - Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score.
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What are the ten attributes?
Directional indicators based upon reviews, Derived from +144 signals:I. Pricing - perceived value compare with its cost.
II. Satisfaction - Is it fun or even healthily addictive to users?
III. Elegance - How attractive cool or slick is an app’s design?
IV. Content - How accurate and relevant in app’s data to the user?
V. Privacy - How comfortable are users with an app’s terms of service & PII?
VI. Usability
VII. Security
VIII.Performance
IX. Interoperability
X. Stability
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What can you do on Applause?
• Consolidate app store ratings and reviews into easy to view "collections“.
• Analyze mountains of explicit user feedback.
• Understand what users are saying about their app.
• Compare apps against competitors to see how they stack up.
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The Challenge
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IntroducinguTest Apphance
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Crash Reporting
In-App Bug Reporting
Over-The-Air Build Distribution
In-App User Feedback
Other mobile tools offer only part of the puzzle, Apphance provides mobile developers with:
Cross Platform Support
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Enables developers to know when and why crashes occur
When your app crashes, Apphance logs the event
How it works:
Crash Reporting
1. Crash occurs, either in pre-production or in production
2. Apphance captures the crash details.
3. Apphance aggregates all crashes Into an easy-to-use reporting UI
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Enables developers to receive bug reports1. From testers (in-house or uTesters) in pre-production2. From end users in production
In-App Bug Reporting
How it works:a. When bugs are identified, user simply shakes the deviceb. Apphance is activatedc. Bug details are reported in structured manner
Directly to ApphanceDirectly to uTest platform (for uTest customers)
Pushed to bug tracking systemsJIRA, Bugzilla, Mantis, TFS, etc
Bug details include:Device maker & model, OS & version, Carrier & connection speed, Battery life & resolution, Repro steps & screenshot
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Enables developers to connect with users– Gather feedback and ideas directly from end users
In-App User Feedback
How it works:– Developers can customize the feedback workflow– When user has feedback, they trigger a feedback widget– Apphance is activated– Free-form feedback is shared directly to Apphance
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Enables developers to distribute new builds to test devices
Over-The-Air Build Distribution
How it works:– Developer uploads new build– Identifies test devices– Apphance notifies testers – Testers download new version
- Thru the app or thru Apphance
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Apphance Flow is an open-source, complete build automation tool for Mobile Projects.
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Single library per platform
No multiple vendors No code conflicts
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Video
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Summery
- uTest ensures developers that their apps function as well in the wild as they do in the lab
- Apphance improves developer efficiency through OTA build distribution and detailed in-app bug & crash reporting.
- Applause analyzes real-world user feedback from production to provide actionable next steps in the app improvement process
- AppGrader is a build validation tool for the Android platform, which can provide a quick sanity test for new builds on the most popular Android devices.
uTest tools leverage the community, complete the real-world testing and give an end-to-end solution to in-the-wild testing.
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The Challenge
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Questions?Answers.