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Presentation given at LVS Ascot, 6th November 2013
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11/04/23 www.rba.co.uk 1
Using the Internet more effectivelyWednesday, 6th November 2013
LVS Ascot
This presentation is licensed under a Creative Commons Attribution 3.0 License
Karen Blakeman, RBA Information Services
[email protected], http://www.rba.co.uk/search/
twitter.com/karenblakeman
Slides will be available on http://www.authorstream.com and http://www.slideshare.com/. Also available temporarily at
http://www.rba.co.uk/as/
Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/
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Facebook Graph Search
Change your language to English US under account settingsIncreasingly used by recruitment agencies and advertisers
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Flickr
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Google Search?
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Five things you need to know about Google search
1. Google personalises your search
Personalises search based on– location
– past search history
– past browsing activity
– activity in other areas of Google e.g. YouTube, blogs, images
– content from contacts in your personal networks may be given priority
– what you and others have ‘liked’, shared, +1
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Five things you need to know about Google search
1. Google personalises your search
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Non-personalised search Personalised search
Google's Privacy Policy
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"Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."
Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html
"we're more excited than ever to build a seamless social experience, all across Google"
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Private browsing - quickest way “un-personalise”search
Chrome - New Incognito window - Ctrl+Shift+N
FireFox - File, New Private Window - Ctrl+Shift+P
Internet Explorer – InPrivate Browsing - Ctrl+Shift+P
Opera – New Private Window - Ctrl+Shift+N
Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.
Five things you need to know about Google search
2. Google automatically looks for variations on your search terms and sometimes drops terms from your search
– Google does not tell you it has ignored some of your terms
– “..” around terms, phrases, names, titles of documents does not always work
– To force an exact match and inclusion of a term in a search prefix it with ‘intext:’
public transport intext:algal biofuels
– Use Verbatim for an exact match search
Google Verbatim
Five things you need to know about Google search
3. Google web search does not search everything it has in its database
– two indexes: main, default index and the supplemental index
– supplemental index may contain less popular, unusual, specialist material
– supplemental index comes into play when Google thinks your search has returned too few results
– Verbatim and some advanced search commands seems to trigger a search in the supplemental index
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“Normal search”1,555,500
Search after Verbatim is applied35,500,000
Five things you need to know about Google search
4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm
- YouTube http://youtu.be/J5RZOU6vK4Q
Five things you need to know about Google search
5. We are all Google’s lab rats
Just Testing: Google Users May See Up To A Dozen
Experiments
http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570
Mostly minor effects on search but sometimes totally bizarre
results
Google decides that coots are really lions
http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/
Update on coots vs. lions
http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/
Google gets personal
All searches lead to Google+ (they wish!)
Emphasis on individuals/authors
“Author verification” – linking Google+ profiles to other network profiles, websites, blogs, social media
Travel and local search results displayed in Google+
Searches on locations in Maps – information from Google+
YouTube users forced to set up Google+ profiles [videos made unlisted/private if you refuse]
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What does Google know about you?
Sign in to your Google account and go to http://www.google.com/dashboard
Check your ad preferences at www.google.com/ads/preferences
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If you do not have a Google account or are not signed in there will only be information about you in the right hand column
Changes to T&Cs 11th November 2013
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https://plus.google.com/settings/endorsements?hl=en
Country versions of Google and local information
Country versions of Google give priority to local content
Useful if you are researching a person, company, or sector in another country
Go to the relevant country version of Google, for example www.google.fr, www.google.de, www.google.no
Google International Domains - List of Country and Language Codes
– http://www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/
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Nutrition facts
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Information from Wikipedia and USDA
Compare
compare spinach with cabbage
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Compare
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Exclusive to Google.com – recipes!
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Choosing your search terms
Google automatically looks for synonyms and variations on your terms
– biofuels will find biodiesel, biogas, bio-ethanol etc.
– but do not get the same results if you use biodiesel instead of biofuels
– run searches using the other terms
– no information on how the synonyms are identified or implemented
The terms you use can radically change results– copper mining north wales
– copper extraction north wales
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Choosing your search terms
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Google Reading level
Changes the type of material that is returned
Run the search and from the menu above the results select Search tools, All results, Reading level
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Google Reading level
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Basic Advanced
define
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" " around phrases
"Metadata mega mess in Google Scholar"
- to exclude a term Caversham –otago
OR to specify alternatives oil OR petroleum (sometimes better to run separate searches)
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filetype:
Think file format– PDF for research documents, government reports, industry
papers, company reports
– ppt or pptx for presentations, tracking down an expert on a topic
– xls or xlsx for spreadsheets containing data
zeolites environmental remediation filetype:pdf
"north sea" deep water drilling filetype:ppt
"north sea" deep water drilling filetype:pptx
annual average global temperature filetype:xls
annual average global temperature filetype:xlsx
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site:
For searching large websites, or groups of sites by type for example government, NHS, schools, universities
organ donation statistics Wales site:nhs.uk
organ donation statistics Wales site:ac.uk
organ donation statistics site:wales.gov.uk
Can exclude sites using -site:
organ donation statistics Wales -site:au
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Numeric range search
Numeric range search
Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc
Type in your two numbers separated by two full stops as part of your search
world oil demand forecasts 2015..2030
Toblerone 1..6 kg
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toblerone 1..6 kg
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Date
Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range
Search tools, Any time and select an option
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Images
Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc
Creative Commons does not mean you can do what you like with an image
– http://creativecommons.org/licenses/
“Open-licencing your images. What it means and how to do it.” Andy Mabbett aka pigsonthewing
– http://pigsonthewing.org.uk/open-licencing-images-what-how/
Karen Blakeman's Blog “Free-to-use images might not be”
– http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/
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Images – “free to use....”
Google advanced image search
Use the usage rights, but always
double check the licence on the website
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Images – use an existing image
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Click on the camera icon in the search box and then either enter the URL of an image or upload the image
Creative Commons and public domain images
Flickr Creative Commons http://www.flickr.com/creativecommons
Wikimedia Commons http://commons.wikimedia.org/ (check copyright statement on each photo – may not be creative commons)
MorgueFile.com http://www.morguefile.com/
Geograph http://www.geograph.org.uk/ “UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid”
Wellcome Images http://wellcomeimages.org/
Most of the images on US government web sites
Nasa http://www.nasa.gov/
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Flickr creative commons
http://www.flickr.com/creativecommons
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Google Art Project http://www.googleartproject.com/
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Google ArtProject Museum view
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Bing.com
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bingiton.com
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DuckDuckGo.com
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Million Short http://www.millionshort.com/
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Bananaslug.com
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What could possibly go wrong?
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Google can get it wrong
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Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html
Image courtesy of Will Oremus
Double check
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Abbey Road not listed
Another list and Abbey Road is included
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iPhone 4 to be recalled: it’s true – the Daily Mail says sohttp://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/
Phil Bradley's webloghttp://philbradley.typepad.com/phil_bradleys_weblog/2010/06/fair-play-to-richard-ashmore.html
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Genuine or fake?
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http://philbradley.typepad.com/phil_bradleys_weblog/2013/09/fake-facebook-page-amazing-example.html
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And finally..... the web time machine
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http://www.archive.org/
