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How can you use social media to protect wildlife?
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Using Social Media To Protect Wildlife
By: Danielle [email protected] www.twitter.com/starfocus www.twitter.com/nwf National Wildlife Federation
Social
Networking
Social Bookmarking
Social News
Photo by waynejackson
Multimedia Sharing
Blogs and Wikis
Social Media is an umbrella term for…
Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.• It’s not just for kids.• Authentic is better than cool.
Edelman Trust Barometer 2009
How Do You Add Value?
• Listen!• Serve as a resource• Offer ways to take action• Share photography and art• Get Critiqued• Creative reasons to donate• Find nature near you • Collect and store data• Respond quickly to Issues• Identify leaders • Break down Internal Silos
Be an Educational Resource
#speciesday
Example: NWF on Twitter
What Does @NWF Tweet?
• New Blog Entries
• Random Facts
• Breaking News
• Program Info
• Timely Events
• Retweet
• Reply to People
NWF Programs on Twitter
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction
WildlifeAction
People share their wildlife sightings
Wildlife Watch with Twitter?
Robin in Park,
Maryland #NWF
Don’t Be Afraid to Have Goals
• 50 unique Twitter Users
• 200 Wildlife sightings in first month
• At least 5 tweets a day
Offer Ways to Take Action
Share Nature Photography and Art
Get Critiqued!
Find and Share Nature
It’s An Efficient Way to Donate
Freedigitalphotos.net
“Crowdsourcing” Data
Respond Quickly to Issues
Identify Leaders and Volunteers
(Hold for NC wildlife Ning Site)
Communicate with Your Colleagues
We Combine Old and New Techniques
Press Release
Blog
• Social media gives us a new way to engage potential donors, volunteers and activists.
• Allows us to make unusual partnerships
• Experiment with content and ideas when you have little to no prep time or money.
Food for Thought…