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This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include: 1. LinkedIn for business - an overview 2. Effectively building out your profile 3. Tools to increase your credibility 4. Optimizing your profile 5. Growing your network Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
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Using LinkedIn Like a Pro…
To Grow your Business
flickr.com/photos/coletivomambembe/4305859251
Courtney PembertonSchipul – The Web Marketing [email protected] x537
Thank you for joining me today!
• Business Development Professional at Schipul – The Web Marketing Company
• Connect with me - linkedin.com/in/cpembyrun
• Tweet me - @cpembyrun
Today we will talk about• LinkedIn for business development – an overview
• Building out your profile
• Tools for increased “cred”
• Optimizing your profile
• Growing your network
• Additional Resources
An Overview
147 Million Members
slideshare.net/amover/linkedin-demographics-statistics-jan-2012
LinkedIn Statistics
• 147 Million Members• 45% Growth in 2011• 58% Male• Top Job Functions – Entrepreneurship,
Sales, Operations• 39% LinkedIn members are Manager,
Director, Owner, Chief Officer, or Vice President - a.k.a. Decision Makers
• 40% in the US
What’s the Point?• Increase Visibility – be the answer they are looking for
and ‘the guy’ that shows up in every search
• Grow connections – find people and allow them to easily find you
• Due diligence & Research – better understand your prospect even before the first contact; find commonalities and establish rapport
• Passive communication – Low pressure ‘keep in touch’ tool
What’s the Goal?To Grow Your Business
flickr.com/photos/andresrueda/3477537829
Getting the Most out of your Dashboard
Snapshot of real-time business trends, news and connections
Top Headlines
Personalize your news based on your industry and interests
Updates from Connections
Share valuable industry information and drive more traffic to your website.
People You May Know[My Favorite]
Easiest way to constantly build your network
Build Out Your Profile
People want to work with people they like. Period.
Profile picture
Does your photo reflect who you are as a professional?
Make the most of your headline
• Pick the most important keywords first
• Focus on your niche • Don’t be vague
Introduce your Personality – You are a real person!
I am a light hearted, sometimes goofy business development professional who takes a genuine interest in providing the right answer to a client’s need.
A little side note, I am guilty of overly obsessing about the Dallas Cowboys, which is my second occupation
Words to Avoid
http://blog.linkedin.com/2011/12/13/buzzwords-redux/buzzwords_final_usa_02-2/trackback/
Cut Back on the Clutter & Focus on your Goals
Groups – As Bumper Sticker
Take a step back
Take away all of the fluff and see what is still left. Are you clearly communicating your goals and your unique offerings?
Increase Your Credibility
Ask for a Recommendation
• Make it personable
• Don’t be afraid to address the skill set you would like highlighted
• Build the relationship - be the first to send a recommendation
Be the Answer
• Position yourself as an industry leader – linkedin.com/answers
• Provide genuine answers – don’t try to sell your product
Gauge your audience with Polls
• Ask something relevant to your industry and audience
• Ask thoughtful questions that showcase your expertise
• Share your poll across your other social networks
LinkedIn Apps
LinkedIn Apps
Learn.linkedin.com/apps
Optimize Your Profile
Could I tell what you do?[Can the search engines tell what you do?]
Implement Keywords in the Right Places
Page Meta Description
Fill out your profile completely
Keyword Opportunity
Update Frequently
• Keyword – rich status updates
• Link back to blog and/or website
• Try and post at least once/day
What’s your URL?
linkedin.com/in/cpembyrun
vs
linkedin.com/pub/your-name/0/335/385
Grow your Network
Connect
• Utilize your existing contacts
• Search by Colleagues, Alumni and People You May Know
Connect – Make it Personal
Impersonal - Bad Personal - Good
Join Groups of Interest
Check out the “Groups You May Like” for new connections and conversations
Don’t forget to join the conversation and ask questions
Don’t forget your connections
Advanced Search – Find the people you want to do business with
Get Introduced by your Contacts
• Seek out the people you would like to do business with – don’t be scared
• Find the connection that is 2-3 degrees in separation
• Send the message to the person who will introduce you – BE CLEAR about why you are asking for the introduction
• Don’t forget – MAKE IT PERSONAL!
Take the Connection Offline
Local networking events are the best way to turn LinkedIn from a passive communication tool to a successful new business tool!
Resources
Check out the LinkedIn Blogs
Make your Profile Interesting
Go Pro?
Go Mobile
Courtney PembertonBusiness Development Associate281.497.6567 [email protected]/in/cpembyrun
Schipul – The Web Marketing Companywww.schipul.comBlog.schipul.com
Tendenciwww.tendenci.comBlog.tendenci.com
Questions?