Using Facebook and Linkedin for Business

H t F b k dH t F b k dHow to use Facebook andHow to use Facebook andLinkedIn for businessLinkedIn for businessLinkedIn for businessLinkedIn for business

10th A l R l B i C f10th Annual Rural Business Conferenceby Pete Codella, APRby Pete Codella, APR

April 12, 2012

about.me/petecodella/p

Page 3

CodellaMarketing.com PeteCodella.com

Page 4

About FacebookAbout Facebook

• More than 845 million active usersMore than 845 million active users• 50% of active users log on to Facebook every dayday

• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook

CodellaMarketing.com PeteCodella.comnewsroom.fb.com

Page 5

Facebook is for Facebook is for people . . .people . . .p pp p

It’ l fIt’ l f b db dIt’s also for It’s also for brands.brands.


Page 6


Page 7


Page 8


Page 9


Page 10


Page 11


Page 12


Page 13


Page 14


Page 15


Page 16


Page 17


Page 18


Page 19

CodellaMarketing.com PeteCodella.combit.ly/o0U3I0

Page 20

ApproachApproach

Use Facebook personallyUse Facebook personally,Then use it on behalf of a brand.

. . . same goes for other social platforms.


Page 21

What to postWhat to post

• Links to important Web pages• Blog posts• News releases• News releases• In the news items• Videos• Photo galleries• Online presentations• Awards received


• Awards received

Page 22

Rule of ThumbRule of Thumb

If i ’ liIf i ’ liIf it’s online,If it’s online,you can post it on .you can post it on .you can post it on .you can post it on .


Page 23


If i ’ liIf i ’ liIf it’s online,If it’s online,you can post it on .you can post it on .you can post it on .you can post it on .


Page 24


If i ’ liIf i ’ liIf it’s online,If it’s online,you can post it on .you can post it on .

every other social every other social media platformmedia platformyou can post it on .you can post it on .media platformmedia platform


Page 25


Page 26


Page 27


Page 28


Page 29


Page 30


Page 31

Polls

Videos

Photos


Page 32


Page 33


Page 34

Practical mattersPractical matters

• Identify the objective for the pageIdentify the objective for the page– Who’s your target audience?– What do you want them to do there?y

• Goals– How many likes do you want?How many likes do you want?

• Set a vanity URL• Keep it fresh — people expect frequent (lik d il )• Keep it fresh — people expect frequent (like daily)updates

• Have fun!


• Have fun!

Page 35

Vanity URLVanity URL

CodellaMarketing.com PeteCodella.comfacebook.com/username

Page 36

URL is your key phraseURL is your key phrase

Keep in mind that your URL becomes theKeep in mind that your URL becomes the primary text associated with your Facebook pagepage.

E l F b k /C d ll M k iExample: Facebook.com/CodellaMarketingIn a Google Search for “Codella Marketing”h F b k li k k #8the Facebook link ranks #8.


Page 37

Edit your pageEdit your page


Page 38

Link to TwitterLink to Twitter

CodellaMarketing.com PeteCodella.comfacebook.com/twitter

Page 39

Page resourcesPage resources


Page 40

CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/docs/plugins

Page 41

CodellaMarketing.com PeteCodella.comfacebook.com/badges

Page 42

CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/docs

Page 43


Page 44


Page 45


Page 46


Page 47


Page 48

Recommended toolRecommended tool

CodellaMarketing.com PeteCodella.comshortstack.com

Page 49

CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/showcase

Page 50

A few suggestionsA few suggestions

Ask your team, customers, vendors and business partners who already know you to like your Facebook page.

CodellaMarketing.com PeteCodella.comon.mash.to/r10Uce

Page 51


Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.


Page 52


Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.


Page 53


Find the resources to respond to your fans’ questions and inquiries.


Page 54


If you have a physical location, use Facebook Places (facebook.com/places) to drive traffic to your door.


Page 55


Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.


Page 56


Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.


Page 57


Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.


Page 58

CodellaMarketing.com PeteCodella.comsearch on mashable.com

Page 59

CodellaMarketing.com PeteCodella.comsearch for “facebook pages”

Page 60


Page 61

First things firstFirst things first

• Profile – 100% completeProfile 100% complete• Company profile

i• Join groups (public/private)• List and apply for jobs• Post and answer polls• Link to other channels – SlideShare TwitterLink to other channels SlideShare, Twitter, blogs, etc.


Page 62


Page 63


Page 64


Page 65


Page 66


Page 67


Page 68


Page 69


Page 70


Page 71


Page 72


Page 73


Page 74


Page 75


Page 76

CodellaMarketing.com PeteCodella.comsearch for linkedin on mashable.com

Page 77

CodellaMarketing.com PeteCodella.comsearch for linkedin on socialmediaexplorer.com

Page 78

Baby stepsBaby steps

Feeling overwhelmed?Feeling overwhelmed?Take it one step at a time.

l i l d f lPersonal experience leads to successful professional experience.


Page 79

You’ll be a Facebook and LinkedIn You’ll be a Facebook and LinkedIn superhero in no time!superhero in no time!


Page 80

Pete Codella, APR (Accredited in Public Relations)

[email protected]

801 448 7383801.448.7383

about.me/petecodella/p

TXT prpete to 50500for my SMS business cardby Contxts.com


Technology

Using Facebook and Linkedin for Business