Using blogs to steward donors

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Scholarship Recipient BloggingA New Tool for Donor Stewardship

The PremiseDevelop blog featuring scholarship recipientsHave selected recipients write about their college experience and the difference scholarships make in their livesShare link to blog with donors

Student BloggersChosen by USF/DeansDiverse: Honors CollegeVarious classes of undergraduatesGraduate students (research & TA)Study abroad participantsVarious backgrounds

Formatting Options - ExternalBlog roll of externally produced blogs with descriptions on USF websiteExample: U of Ms Admissions blog pagewww.admissions.umich.edu/blogs/ Blog roll of links & titles onlyExternal blog site linked to USF websiteExample: U of Ms Scholarship bloghttp://umscholarshipblog.wordpress.com/

Externally Produced w/ Description

Blog Roll Links & Titles Only

External Blog Linked to USF Site

Formatting Options - EmbeddedBlog housed in a USF webpageExample: Ohio State Universitys blog rollwww.osu.edu/interactBlog feed embedded from external site into a USF webpageExample: University of Illinois President Hogans blogwww.prezrelease.uillinois.edu

Blog Housed on Page Within Site

Blog Feed Embedded in USF Page

Content OptionsOne blog, multiple student bloggersMultiple students with individual blogsMany student posts aggregated into a blogIndividual students may only do one or two postsStudent posts rotate to feature many scholarshipHave students apply, or choose internally

Technical RequirementsTo Host on Site:Free Wordpress site management downloadFree add-in to aggregate multiple blogsTo Embed Feed:Nothing needed (as of now)External Only:Nothing needed

Pros / Cons to MethodsHostingMore design options can format to match siteAble to aggregate blogs into one feedRequires own web page within siteEmbeddingMore time management to choose/code posts into webpageMultiple blogs must be embedding individually

Pros / Cons to MethodsExternal OnlyHosted on external site less space used on ATS serversCan use cheaper ATS hosting package for website, saving $7/monthEither less control or more time managementStudents upload directly (no approval process), orStudents submit to Katie and she uploads