Users, Prototyping, Etc. (Lean Startup Machine Toronto)

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I ran a workshop at Lean Startup Machine in Toronto on Day 2 of the customer development focused startup competition. This was class 5 on January 28, 2012 on Users, Prototyping, Etc. Learn more about this event at


  • 1. Users, Prototyping, Etc.Lean Startup Machine Toronto
  • 2. Note There are terms and conditions of everything that you learn. There are no best ways, just be er ways Practice is greater than theory Im just one perspectiveLSM Toronto
  • 3. Hello A work in progress.LSM Toronto
  • 4. Basics The workow of the day. Rapid Customer Next Riskiest Prototype Interviews AssumptionLSM Toronto
  • 5. Our WhatLSM Toronto Reference: Everywhere.
  • 6. A Dierent What Reference: h p:// Toronto centered-design-toolkit/
  • 7. Testing What Dierent products require dierent perspectives into assumptions. Whats the riskiest thing to test rst? Minimum Viable Product = Business Minimum Feasible Product = Technical Minimum Desirable Product = Users Reference: h p:// Toronto minimum-desirable-product/
  • 8. Desirability Instead of your revenue and conversion rates, determine the metrics of your user benets. Know who the target users are Understand context, behaviour and goals Build a product experience around that Reference: h p:// Toronto minimum-desirable-product/
  • 9. Desirability vs Viability Examples: You have a dating site that gets lots of users to buy subscriptions / see advertising, but none nd the dates they wanted. You have a site that lets millions of users video chat with random strangers, but none of them will pay for the benet. Reference: h p:// Toronto minimum-desirable-product/
  • 10. Paper Prototyping Doing whats necessary and sucientLSM Toronto
  • 11. Wufoo Should surveys help you assess a broader market questionLSM Toronto
  • 12. Keynotopia Pu ing your savvy presentation skills to good useLSM Toronto
  • 13. Balsamiq Making things make sense to users, click by click Also: iMockupsLSM Toronto
  • 14. 99designs If you absolutely need to have visuals for your target user Also: ElanceLSM Toronto
  • 15. Unbounce If you want to put your full set of validated learnings to testLSM Toronto
  • 16. Satish Kanwar, Partnersatish@jetcooper.com416 669 2779


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