User Experience Utopia (Ad Club Seattle)

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    28-Jan-2015

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As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work. Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises.Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBMwhew, hold on, just catching our breathMicrosoft, PBS, Peet's Coffee and others.We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.

Transcript

<ul><li> 1. User Experience Utopia Nick Finck, September 15, 2009 Use #uxutopia when commenting on twitterAd Club Seattle </li></ul> <p> 2. ? Who the f#@k is this dude? Ad Club Seattle 3. Nick Finck Principle &amp; Director of User Experience at Blue Flavor Based in Seattle, Washington Over 13 years of experience working in the web eld Projects: Adobe, Cisco, CitiBank, Converse, FDIC,HP, IBM, Intel, Microsoft, Oprah, PBS, Peets Coffee Former publisher of Digital Web MagazineAd Club Seattle 4. ? What makes a gooduser experience?Ad Club Seattle 5. Facets of the User Experience Peter Morville, Semantic Studios, June 21st, 2004 6. UsableWellsFargo.com WaMu.com 7. UsableWellsFargo.com WaMu.com 8. UsableWellsFargo.com WaMu.com 9. UsableWellsFargo.com WaMu.com 10. Findable Wikipedia.org search Target.com help search 11. Credible BestBuy.comFrys.com 12. Accessible Safeway.com Costco.com Target Settles Accessibility Lawsuit for $6 Million 13. Accessible Safeway.com Costco.com $6 Million lossTarget Settles Accessibility Lawsuit for $6 Million 14. Desirable AppleGoogle iPhoneAndroid AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009 15. Desirable AppleGoogle iPhoneAndroid 5% of SmartPhone Market Share 50% of SmartPhoneWeb Trafc72% customer sat AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009 16. Desirable AppleGoogle iPhoneAndroid 5% of SmartPhoneSmartPhone Market Market ShareShare TBD 50% of SmartPhone5% of SmartPhoneWeb Trafc Web Trafc72% customer satcustomer sat TBD AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009 17. Useful CrumplerBags.com 18. Useful Timbuk2.com 19. Valuable Macys.com Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009. 20. Valuable Macys.com$300 Million increase in sales Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009. 21. ? Where are weheaded?Ad Club Seattle 22. Interface &amp; DevicesInnovation Ad Club Seattle 23. Ad Club Seattle 24. Device Independent 97bottles.com yelp.com website websiteiPhone websiteMobile website iPhone App 25. InnovationPedometer Nike+ 26. Ad Club Seattle 27. Ad Club Seattle 28. Ad Club Seattle 29. Ad Club Seattle 30. Photo courtesy of Microsoft 31. Photo courtesy of Microsoft 32. Photos courtesy of Yanko Design. Designs by Fiona McAndrew &amp; Conor Fallon 33. ? What milestones must we pass? Ad Club Seattle 34. We need to fail moreAd Club Seattle 35. Failure is not falling down, failure is notgetting up. Ad Club Seattle 36. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times Ad Club Seattle 37. Coming together Ad Club Seattle 38. It is not about us, it is about the users! Ad Club Seattle 39. Photo by Dirk Borchers http://www.ickr.com/photos/dirkborchers/495659224/ 40. Photo by Jenny Morros http://www.ickr.com/photos/13799732@N08/1411680967/ 41. Photo by Rion Nakaya http://www.ickr.com/photos/rion/47437262/ 42. Building a future Ad Club Seattle 43. Education The Information Architecture Institute 44. Mentor programAd Club Seattle 45. ...and Books! 46. Thank you! Ad Club Seattle 47. Thank you!Remember, comment on twitter with #uxutopia Ad Club Seattle 48. ? Questions?Ad Club Seattle 49. User Experience Utopia Nick Finck nick@blueavor.com Blue Flavor - http://blueavor.com Personal - http://nicknck.comAd Club Seattle </p>

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