September 10, 2010

User Experience Just Doesn’t MatterMark Congiusta

#2

1. Non-existent Choice

2. Commoditized Offering

3. Slave To Fashion

4. Believe The Hype

5. Ig

nora

nce Is

Blis

s

6. Buying Whatever They’re Selling

7. Path Of Least Resistance

8. Whaddya Mean I Have Options?

9. It’s Gonna Suck Anyway So…

10. Marginal Differentiation