User Experience:Anyone can do it.But that doesn’tmean they should.

Mark Congiusta IxDA Limerick October 13, 2010

vs.

“The chief cause of problems is solutions.”— Eric Severeid

LABOUR

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PRODUCT

?

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DESIGNER AESTHETICS

CLIENTCONVERSIONS

USER

USABILITY

“I prefer design by experts – by people who know what they are doing.”— Don Norman

“You can have any combination of features the Air Ministry desires, so long as you do not also require that the resulting airplane fly.”— Willy Messerschmidt

“Just because nobody complains doesn’t mean all parachutes are perfect.”— Benny Hill

vs.

“Features are meaningless.They mean nothing to users.

A coherent product user interface is the product to users.”

—Kim Goodwin

“Any darn fool can make something complex; it takes a genius to make something simple.”— Albert Einstein

“I don’t know the key to success, but the key to failure is trying to please everybody.”— Bill Cosby

What was he babbling about?

• User experience may not be the only thing. But it’s close.

• Clients would like your UX to make them rich.• Users would like your UX to make them smart.• We should always remember we work for

those 2 other guys.• We should also always remember that those 2

other guys hired us for a reason.

Thanks!twitter.com/interactivemarkinteractivemark@gmail.com