User Experience

User Experience

Integration

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© Copyright 2012 Axis Technology, LLC

User Experience - About

Orients system design to the needs and expectations of

the users

Balances the needs of the end users with the goals of

the business and the context in which the application is

being built

A user-centered design that focuses on enabling users to easily find information and

perform tasks

Navigation and content categorization are presented in a way that fits the users’ thought process, creating a compelling user experience that allows users to intuitively find information

and perform tasks.

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Our methodology is built around an Information Architecture approach that optimally seeks to balance the integration of:

Users, Content, and Business Context


User Experience - Approach

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Information ArchitectureInteraction Design

Visual DesignInteraction Modeling

Functionality Matrix

Interviews

Requirements

Personas

Scenarios

User Needs Matrix

Mental Model

Taxonomies

Sitemap

Wireframes

Page Flows

Visual Design

Interaction Model

Usability Testing

Functional Specification

DesignDefine Inspect TransferOptimize

(Context, users, content)


User Experience - Approach

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Projects typically involve a core set of activities:• Identify business goals• Stakeholder and user Interviews• Data/Content Analysis• Organization and Design• Usability Testing• Conduct user interviews/analysis• Establish requirements


User Experience - Expertise

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• Private Wealth division of a large Bank - When it comes to providing financial information to ultra-high net-worth investors and family offices, the number of people consuming the data is significant. These investors have multiple third party advisors, a staff dedicated to the administration of their wealth, position advisors, tax preparers, estate lawyers and more. Each group needs their investor’s data for a different purpose, and each needs it in a different way. Our client partnered with Axis to help define needs of the Family Office segment, and build an online service offering to meet the information demands of all of the parties involved. The Axis User Experience team developed a new approach that put the needs of a complex financial customer in the spotlight and allowed family offices improved efficiencies. By streamlining their existing processes and aiding with the dissemination of information to third party advisors, family office staffers have more time to focus on their strategic goals: growing family wealth and meeting the family members’ financial needs.

• Startup focusing on rights management - Our client had a unique proposition – to give content authors online the ability to build their reputation and make money through reuse of their content. The company needed an application that would give their users the tools they needed to manage content licensing across their sources – from blogs to photo albums, podcasts to Web video – all targeted toward a user community that demands excellence, and thrives on rich Web experiences. The client’s service needed to be sensitive to the changing needs and trends of a diverse and demanding audience. Axis designed an application that embodies the client’s value proposition – a solid core of license management at the center of a dynamic and evolving world of online content reuse and community involvement. With a flexible information architecture and ideas for the future, our client was ready to take user generated content to the next stage in its evolution.


User Experience - DriversKey Success Factors

•Target user groups/types and their respective needs•Relationships between users and the business

–How a site facilitates this relationship–Why a user will return to the site

•Tactical and strategic considerations

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Successful User Experience

Alignment of user needs with the

goals of the business

An understanding of who the primary

users are and their goals

Ability to categorize and group

information, data and tasks

Techniques and processes for

navigating and searching through

information

Allow users to intuitively find

information and perform tasks

Business drivers, goals, and objectives

Navigation and content

categorization presented in a way that fits the users’ thought process


www.AxisTechnologyLLC.com

70 Federal StreetBoston, MA 02110

(857) 445-0110

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