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USER ACQUISITION WITH A LIMITED BUDGET
DAVID CREMADES
GRACIAS!
:)
ABOUT FROM
THE BENCH
*Se puede editar
Located in SPAIN
(IN-APP + ADS)
FREEMIUM MANAGER GAMES
WHO AM I?CMO AND CO-FOUNDER
IN CHARGE OF:
USER ACQUISITION CAMPAIGNS
OPTIMIZING REVENUE COMING FROM ADS
RE-ENGAGEMENT CAMPAIGNS
MARKETING TEAM RESPONSABILITIESMEDIA
ENGAGEMENT
MARKETRESEARCH
MARKETING PERFORMEDBY FOOTBALL CLUBSCORPORATIVE
MARKETING
VIRALITY
RE-ENGAGEMENTRELATIONSHIPSWITH STORES
CONTENTMANAGERASO
MONETIZATION
UA
MKT
MAIN FTBPRODUCTS
>
OFFICIALLY LICENSED BY
MORE COMING SOON...
BUT...WHERE IS THE DIFFERENCE?
WE OFFER DREAMS AND FEELINGS IN THE FORM OF AN APP
10 LOW-COST BUT EFFECTIVE UA TIPS
>
1 // BE CREATIVE, WIN-WIN PARTNERSHIPS
ON-LINE CHANNELSTRADITIONALS PRODUCTS & SERVICES
DIGITAL CONTENT & VIRTUAL GOODS GLOBAL AUDIENCE
TV RIGHTS SPONSORSHIPS MERCHANDISING TICKETING
GAMING
MILLION USERS WORLDWIDE
B2CB2B
B2C
2 // DO NOT TEST TOO MANY UA SOURCES AT FIRST
UA SOURCESSOME FACEBOOK TIPS
· THE IMPORTANCE OF CUSTOMIZATION· WITH A LIMITED BUDGET, DO NOT SEGMENT· USE LOOKALIKES· DO NOT USE TOO MANY CREATIVES AT THE SAME TIME, BUT UPDATE THEM VERY OFTEN· TARGET COMPETITORS USERS
3 // EFFECTIVE EMAILING EMAIL SIGNATURETEST AND IMPROVE YOUR MAILINGS
4 // USE OF FAN CODES > ASO
OFFER IN-GAME PRIZES FOR SHARING THE CODE
5 // BE GENEROUS
TEST A/B(1) PLAYERS STARTING WITH 5 MILLIONS OF CASH
(2) PLAYERS STARTING WITH 10 MILLIONS OF CASH(3) PLAYERS STARTING WITH 20 MILLIONS OF CASH
6 // SEED A COMMUNITY
7 // TRY TO TRACK EVERYTHINGDATA ACCURACYHEAD OF DATA QUALITY
8 // CROSS PROMOTION
· BETWEEN OUR GAMES· DIRECT DEALS WITH THIRD COMPANIES· EXCHANGE IMPRESSIONS, INSTALLS
9 // PR
· LOW-COST AGENCIES· SUPPORT WITH COMMENTS ON GOOGLE KEYWORDS SEARCHES · THE SAME WITH YOU TUBE
10 // REFERRALS
· BE SHAREABLE· AWARDS USERS WHO SHARE· TRACK AND TEST
DOWNLOAD OUR APPS NOWFOR FREE!
RATE THEM WITH 5 STARS!
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DAVID CREMADES.CMO
