Usability Services by Faktor Zehn AG

| © Faktor Zehn AG – A ConVista Company

© Faktor Zehn AG 2013

David Höffer, Gunnar Tacke Budapest, 31st May 2013

Three strategies to open a bottle - Usability Services by Faktor Zehn

| © Faktor Zehn AG – A ConVista Company 03.06.13 2

We make things easier

Gunnar Tacke David Höffer

| © Faktor Zehn AG – A ConVista Company 03.06.13 Power Point Master Faktor Zehn 2012 3

What is usability?

„Usability is a quality attribute that assesses how easy user interfaces are to use”

Jakob Nielsen, Usability Pioneer

„Make things as simple as possible, but not simpler”.

Albert Einstein


What is usability?

ISO 9241 part 11:

„…Usability deals with the extent to which a product can be used by specified users to achieve

specified goals with

effectiveness, efficiency and

satisfaction in a specified context of use”.


What is usability?

ISO 9241 part 11:

„…Usability deals with the extent to which a product can be used by specified users to achieve

specified goals with

effectiveness, efficiency and

satisfaction in a specified context of use”.


Examples of Bad Usability

03.06.13 Power Point Master Faktor Zehn 2012 6

Bad design

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Usability?


Usability?


Usability?


Usability?


Usability?



•  clients ask for it •  usability is getting more important for product and software developement •  we want to provide full services from a single source

We don‘t offer usability services!

Current Situation at Convista & Faktor Zehn


Yes, we can!


Can we provide and sell usability services?


Agenda

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Why are our clients interested in usability?

Why should we offer usability services?

How do we provide usability services?


User Satisfaction


§  user satisfaction à client satisfaction §  comfortable usage §  attractive work conditions §  improve job identity



Cost Reduction


§  Increased efficiency of processes §  Less training required §  Less support enquiries §  Reduced developement costs



Bugfixing costs depending on project progress


Reduced Developement Costs

§  Usabilty engineering starts with requirement analysis §  The later an issue is found, the more it costs to fix it §  Usability engineering helps finding issues early and reduces fixing costs

9.000 €

4.800 €

1.200 €

400 €

100 €

Production

Test

Implementation

Design

Analysis

time costs per bug

Source: SQS, empirical evalution of 5.000 projects


Reduction of Risks


§  Know the „real“ requirements



Know the real requirements – Context analysis for Faktor IOS 2.0


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Fragen Antworten

Anforderungen aus

Anwendersicht

Abgeleiteten Nutzungsanforderungen

Know the real requirements – Deriving User Requirements for Faktor IOS 2.0

| © Faktor Zehn AG – A ConVista Company 03.06.13 Faktor Zehn 2012 21

Know the real requirements – List of User Requirements for Faktor IOS 2.0


Reduction of Risks


§  Know the „real“ requirements §  Identify and avoid design mistakes early §  Avoid Usage Mistakes



Avoiding design mistakes early Prototyping for Faktor IOS 2.0

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Avoiding design mistakes early Prototyping for ERPAM Mobile Police

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Avoiding design mistakes early Usability Test


Reduction of Risks


§  Know the „real“ requirements §  Identify and avoid design mistakes early §  Avoid usage mistakes §  Data loss §  Wrong business decisions §  Wrong Input data



Usability is a competitive advantage


§  Can be a USP to our clients §  Increased demand for usable products


„We would like to become a bit like Apple. We will develop software that our users like to use.“ Jim Snabe, Co-CEO and spokesman of SAP AG


Agenda

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•  Complete Services from a single source •  Expertise in insurance business •  Technical expertise •  Usability Knowledge available

•  Certified Employees •  Sucessful usage in projects •  Positive feedback from our clients




Agenda

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Usability affects a whole project



Usability

Qua

lity

Test

Req

uire

men

ts

Dev

elop

emen

t

…

Des

ign


Project offerings



1. Context analysis

2. Specify User Requirements

3. UI Conception

4. Validation


Project offerings



1. Context analysis


3. UI Conception

4. Validation

Context Analysis

•  Start a project •  Identifiy

Critical functionality

•  What‘s important and what‘s not


Project offerings



1. Context analysis


3. UI Conception

4. Validation

UI Conception

•  Designing work- and screenflows

•  Prototyping


Project offerings



1. Context analysis


3. UI Conception

4. Validation

Review / Tests

•  Verify UI Concepts

•  Identify critical usage situations

•  Suggestions for reengineering


Coaching & Training


•  Onsite coaching of our client‘s employees •  Training and support (Internal & External) •  Optimize developement processes


✔


Next steps


•  Deliver sales documentation •  Involve and certify more employees •  Make it public: website, articles & media


✔


Questions?

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Faktor Zehn AG Neumarkter Straße 71 81673 München Tel.: +49 89 520311-0 E-Mail: [email protected] www.faktorzehn.de

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Usability Services by Faktor Zehn AG