Urban Mobility InnovationsSpeakers Tony Kim

Senior Manager, Public Sector–Asia Pacific,Internet Business Solutions Group, Cisco

Bas BoorsmaDirector, Internet Business Solutions Group, Cisco

Dr Hyuk Je KwonGeneral Manager, Busan Metropolitan Corporation

Present Changing Future

Human-Oriented Space

Balance of Supply and Demand

Public-Private Partnership, Wireless/Ubiquitous infrastructure

Managing Carbon Footprints

Open, Architecture Service Platform

Citizen-centric multi-channel information service

Vehicle-Oriented Space

Supply (Capacity) based

Government driven, wired infrastructure

Managing Traffic and Congestion

Dedicated infrastructure

Provider-centric, limited information service

Smart Urban Mobility Trends

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Smart Connected Urban Mobility

Smart Traffic Control

• Location, Time, and Distance based dynamic tax and road pricing

• Traffic flow tracking and Location-based services

Carbon Footprint Mgmt

Smart Transport Demand Mgmt

Eco-Transport Modes

• Personal mobility carbon footprint management

• Mobile AR Features for rapidly increasing smart phones

• Eco-friendly new transport means: E-bikes, BRT, Bus-only lane, PRT, LRT

• Increase the share of public transportation up to 75%

• Green mobility by smart work centers at connected transportation hubs

• Effective reduction of traffic volumes to and forth city centers

Green Routes by PTA

Smart HubSmart Community Centers

Citizen Engagement (EcoMap)

Travel substitutes

Healthy and Low Carbon

Dynamic time/distance based tax and charging

Traffic flow and Location track

City-wide Smart Work Program

New Eco-Transport Modes

Smart + ConnectedUrban Mobility

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Smart Connected Urban Mobility

Basic Element of Clean and Healthy City

13.7% 5.42% 16.0%

Traffic Volume

Reduction

AvgTraffic Speed

Carbon Reduction

23.9% 24.6% 18.0%

Projected Benefits example

Smart Traffic Control

Carbon Footprint Mgmt

Smart Transport Demand Management

Eco-Transport Modes

3.68% 1.81% 5.0%

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On-going Change Drivers

Internet & Green Life Fusion

Enterprise City as a Smart Urban Service Provider

Green of IT -> Green by IT

Core of Green Growth

Industrialization of Urban Services for Green Life Revolution

Mobile Ultra (10G) Broadband Info Highway by 2012

Lessons learned from Digital City Development –“Profitable Business Model for Sustainable Urban Services Operation”

Freemium-based Smart Connected Urban Services Platform

Source: Internet Economy and Green Growth, Korea Communication Committee, 2010.3

Digital convergence andSmart Phones

Explosion of Smart Phones Users

Anytime and Anywhere Mobile Urban Services

80% of Ultra Broadband Users will be Smart Phone Users by 2013

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Freemium Personal Life Assistant –Busan Green u-City Service Model

In-Home, In-City Displays

Desktop and Laptop

Smart Phones IP TV / Touch Screens

City-wide FreemiumSmart Connected Urban ServicesBusan Personal Green Life Assistant

Energy & Carbon Dashboard

Green u-City Government Cloud (Video-enabled Public Services)

Public Safety & Security

Legacy Busan SystemsPersonal Work

AssistantPersonal Energy

Assistant

Personal TravelAssistant

Personal EducationAssistant

E-Gov ITS

Port/Logistics Mobile Busan

BuildingsTransport Facilities Hospitals Academias

Freemium Service Platform

City Operation KPIs

Next Gen BroadbandGenerational broadband approaches through to high bandwidth visual networking

Personal Health Assistant

Personal LogisticsAssistant

CRP (City Resources Planning) Systems

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Smart Info ServicesReal-time translation

Intelligent Parking ControlSmart Road PricingGreen routes enabler

Fixed / Mobile ConvergenceTwo-way Video Communication

Personalized ServicesSmart Transit Stations

Busan PTA + Green u-BikeSmart Parking & EcoPass

Smart Green Urban Mobility

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Green u-Bike – Overview

An Eco-friendly transportation mode

supporting short-distance transit,

commuting, and leisure activities by

using Smart Phone applications.

Allows bike riders to climb up hills with

ease supported by Green Wheel.

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Green RouteGreenWheel

Smart Station

Calorie &CarbonMgmt

MobileStation

Mobile ARTour

Green u-Bike – Key Features

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Green u-Bike and Smart Mobile Station

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PTA Concept

Green U-Bike

PTA (Personal Travel Assistant) is made to offer better green environment to all of us through U-Bike and Green U-Service.

Real-timeGreen Route

BikeNavigation

Personal Travel Planning & Reservation

Mobile AR Tour

Personal Carbon Footprints Management

Main Goal of PTA

Livable Green Environment through eco-friendly low

carbon surroundings

Providing new eco-friendly transportations Providing Optimal Routing Information with the combination of walking, bicycles, public transportation and driving Providing customized travel and traffic information based on personal preferences

LivableGreen EnvironmentGreen U-Service

Green Route AR Tour(Augmented Reality)

PTA Green Route

Green Route

Start

End

ShortestDistance

Providing various routing information based on different types of transportations

Low Cost

Green RouteVia

PTA Green Route

PTA Green Route

Start

EndCost▲ Carbon▲ Time▼ShortestDistance Cost▼ Carbon▼ Time▲Low Cost Cost▼ Carbon▼ Time▼Green Route

Via

Providing various routing information based on different types of transportations

Green Route AR Tour(Augmented Reality)

PTA AR Tour

AR Tour

Providing various location information on city maps using electronic maps and AR technology

09 KT Seo-myeon Office

03 Adidas(Gu-po)

09 KT Yang-jeong Office

09 STARBUCKS

09 Yang-jeong Community Centre

07 Busan Gallery

PTA AR Tour

09 KT Seo-myeon Office

03 Adidas(Gu-po

09 KT Seo-myeon Office 07 Busan Gallery

01 Busan Bridge

09 Yang-jeong Community Centre

09 STARBUCKS

PTA AR Tour

Providing various location information on city maps using electronic maps and AR technology

01 Busan Bridge

PTA Alert Message

Minimizing disaster damages through real-time disaster alerting function

Disaster Alerts

09 KT Seo-myeon Office

03 Adidas(Gu-po

09 KT Seo-myeon Office 07 Busan Gallery

09 Yang-jeong Community Centre

09 STARBUCKS

Alert! Earthquake and Tsunami hit Busan, Haeundae at 11a.m. Please, evacuate to safe places!

Busan Haeundae-gu U-jae

PTA Alert Message

Minimizing disaster damages through real-time disaster alerting function

Alert! Earthquake and Tsunami hit Busan, Haeundae at 11a.m. Please, evacuate to safe places!

PTA delivers various types of instantaneous messages, such as announcements, city news, disaster alerts, other notices to the public.

City Disaster Prevention System

The Public

PTA Alert Message

Announcements City News Disaster Alerts Notices

PTA(Personal Travel Assistant)

Prompt Message Delivery

Smart Work Center Concept

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www.w-smartwork.nl

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www.w-smartwork.nl23/15

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Invitation to the 17th ITS World Congress, Busan 2010

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Overview of Congress

Theme : Ubiquitous Society with ITS ( Low Carbon Green Growth )

Events : Opening/Closing ceremony, Sessions, Exhibition, Technical

Tour Showcase and other cultural events

Participation : 80 countries, 30,000 expected visitors, 1,000 booths,

1,000 papers

Hosts :

Partners :

Congress Concept

The integrated Goal “Safe, Convenient and Green Mobility” aims at enhancing the current ITS towards the more advanced ITS. This goal can be achieved through three strategies – Ubiquity, Transparency and Trustabilty in 17th ITS World Congress, Busan in 2010.

Paper & Plenary Session

Paper Topics

A. Policy and Decision-making

B. Research, Design, and

Services

C. Global Concerns and

Interests

D. Others

Plenary 1.

“Integrated Goal for ITS Paradigm

Shift - Safe, Convenient and Green

Mobility”

Plenary 2.

“Strategies for Ubiquitous Society

with ITS - Ubiquity, Transparency,

Trustability”

Plenary Session