Unlocking the Value of your Data Featuring AWS Enterprise Use Cases

Agenda: • Information processing • AWS Services • Customer examples

Philip Fitzsimons, AWS Solutions Architect

Introduction

Input

Process

Output

Storage

Information processing cycle

Input

Process

Output

Storage

Simple Queue Service

(Amazon SQS)

hosted queue

(static, dynamic, streaming)

AWS Import/Export

move data with portable disks

(nfs, ext, fat43, hfs)

AWS Direct Connect

dedicated network connection

(1Gbps/10Gbps, 802.1q VLANs)

Applied with Amazon Web Services

AWS Storage Gateway

on-premise software appliance

backed with cloud storage

(VMWare ESXi, iSCSI)

Input

Storage

Input with AWS

Simple Queue Service

(Amazon SQS)

hosted queue

(static, dynamic, streaming)

AWS Import/Export

move data with portable disks

(nfs, ext, fat43, hfs)

AWS Direct Connect

dedicated network connection

(1Gbps/10Gbps, 802.1q VLANs)

AWS Storage Gateway

on-premise software appliance

backed with cloud storage

(VMWare ESXi, iSCSI)

Storage

Relational Database Service

(Amazon RDS)

Fully managed database

(MySQL, Oracle, MSSQL)

DynamoDB

NoSQL, Schema-less,

Provisioned throughput

database

Simple Storage Service

(Amazon S3)

Object data-store up to 5TB

per object

99.999999999% durability

Elastic Block Store

(EBS)

Network attached virtual hard-disk

Storage with AWS

Storage

Relational Database Service

(Amazon RDS)

Fully managed database

(MySQL, Oracle, MSSQL)

DynamoDB

NoSQL, Schema-less,

Provisioned throughput

database

Simple Storage Service

(Amazon S3)

Object data-store up to 5TB

per object

99.999999999% durability

Elastic Block Store

(EBS)

Network attached virtual hard-disk

Process

Storage with AWS

Process

Elastic Compute Cloud

(Amazon EC2)

resizable compute capacity

(Linux, Windows..)

Elastic MapReduce

(Amazon EMR)

hosted Hadoop framework

Simple Work Flow Service

(Amazon SWF)

workflow service

Process with AWS

Amazon CloudSearch

Fully managed scalable search

Elastic Compute Cloud

(Amazon EC2)

resizable compute capacity

(Linux, Windows..)

Elastic MapReduce

(Amazon EMR)

hosted Hadoop framework

Simple Work Flow Service

(Amazon SWF)

workflow service

Amazon CloudSearch

Fully managed scalable search

Process

Output

Process with AWS

Output

Elastic Compute Cloud

(Amazon EC2)

resizable compute capacity

(Linux, Windows..)

Amazon CloudFront

content delivery network (CDN)

(static, dynamic, streaming)

Simple Email Service

(Amazon SES)

email sending service

(transactional, bulk)

Output with AWS

Simple Notification Service

(Amazon SNS)

push notification service

(http, SMS, email)

Hundreds of Thousands of Customers in 190 Countries

Many case studies available http://aws.amazon.com/solutions/case-studies/

Examples: Customer benefit

Disaster Recovery using AWS Storage Gateway

Content distribution with AWS CloudFront

Analytics with AWS EMR and S3

Orchestration with AWS Simple WorkFlow

Search with Amazon CloudSearch

Scaling resources to meet demand for batch workloads

Customer Reference

“..By using AWS Storage Gateway, we

went to just hours instead of days to

restore from backup.”

Craig Link, Glympse Technology Manager

http://aws.amazon.com/solutions/case-studies/glympse/

http://aws.amazon.com/architecture/

Customer Reference http://aws.amazon.com/solutions/case-studies/yelp/

http://aws.amazon.com/architecture/

“.. We were running out of hard drive space and capacity..

..our developers can now do things they couldn’t before”

Dave Marin , Yelp search and data-mining engineer

Customer Reference http://aws.amazon.com/swf/testimonials/swfnasa/

http://aws.amazon.com/NASA/

.. Already using S3, SQS and MapReduce implementations such as

Hadoop for task distribution and execution..

.. key missing piece: an orchestration service..

..goal of processing and disseminating

Mars images within minutes..

Customer Reference http://aws.amazon.com/solutions/case-studies/smugmug/

“Amazon CloudSearch is a game-changing

product... Our customers can now find what they

are looking for faster and more easily than ever

before..”

Don MacAskill, CEO & Chief Geek SmugMug

Customer Reference http://aws.amazon.com/solutions/case-studies/pbs/

http://aws.amazon.com/architecture/

“.. We are extremely pleased with the performance and

ease of use that CloudFront offers for streaming videos

to different devices. With fewer errors, CloudFront

delivers a great experience to our viewers, and that’s

very important for the success of our business.” Drew Engelson, Chief Architect PBS Interactive

Customer Reference http://aws.amazon.com/solutions/case-studies/olery/

http://aws.amazon.com/architecture/

“.. The availability of insightful metrics with

Amazon CloudWatch and features like

Auto Scaling based on Amazon SQS queues are

great examples of how AWS provides tremendous

extra value ..” Wilco van Duinkerken, CTO Olery

Conclusion: Information Cycle and AWS components

Conclusion: Reference Architectures

http://aws.amazon.com/architecture/

Conclusion: Customer benefit

“spend more time on product development (rather than

disaster recovery & backup)”

“Amazon CloudFront is so simple and reliable that the

team doesn’t have to think about it. It all just works,

freeing us to focus on building cool applications”

“our developers can now do things they couldn’t before..

..Our systems team can focus their energies on other

challenges.”

Using AWS, mission critical applications that previously

took months to develop, test, and deploy, now take days

“We saved many months of re-architecture and

development time by going with Amazon CloudSearch”

“By using AWS, we have found that we can combine

rapid development with refreshing and new ideas

without being held back by infrastructure limitations”