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THE SOUND HORIZON
UNLOCKING NEW VALUE WITH APPSDominic Pride
C’N’B Creative Business ConventionCologne June 25
1Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
2Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
2Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
Translating insight,
intelligence and
innovation into things
people use.
2Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
Translating insight,
intelligence and
innovation into things
people use. Fast!
2Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
Translating insight,
intelligence and
innovation into things
people use.
Dominic Pride: Managing Director / Principal Consultant
•Strategic change •Innova0on management•Product marke0ng
•Mobile and converged service development•Experience with operators, handsets, agencies, content brands, labels, associa0ons
Fast!
2Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
Translating insight,
intelligence and
innovation into things
people use.
Dominic Pride: Managing Director / Principal Consultant
•Strategic change •Innova0on management•Product marke0ng
•Mobile and converged service development•Experience with operators, handsets, agencies, content brands, labels, associa0ons
Fast!
Some of our Clients
2Monday, 28 June 2010
Dominic Pride C’n’B Conven0on June 25, 2010
ABOUT US
2
Translating insight,
intelligence and
innovation into things
people use.
Dominic Pride: Managing Director / Principal Consultant
•Strategic change •Innova0on management•Product marke0ng
•Mobile and converged service development•Experience with operators, handsets, agencies, content brands, labels, associa0ons
Fast!
Some of our Clients
@thesoundhorizon
#CNB10
2Monday, 28 June 2010
Sources: ,Gartner Inc. Apple, Getjar, Juniper, Nokia, Distimo
3Monday, 28 June 2010
THE APPS EXPLOSION
Sources: ,Gartner Inc. Apple, Getjar, Juniper, Nokia, Distimo
3Monday, 28 June 2010
THE APPS EXPLOSION
•Billions of downloads– Apple: 5bn– Getjar: 1bn– Nokia OVI: 1.6m+ / day
Sources: ,Gartner Inc. Apple, Getjar, Juniper, Nokia, Distimo
3Monday, 28 June 2010
THE APPS EXPLOSION
• Real money– $2.5bn in 2009– -‐Apple: $1bn in
developer revenue
•Billions of downloads– Apple: 5bn– Getjar: 1bn– Nokia OVI: 1.6m+ / day
Sources: ,Gartner Inc. Apple, Getjar, Juniper, Nokia, Distimo
3Monday, 28 June 2010
THE APPS EXPLOSION
•Drivers– Smartphones–power / experience–price
– Unlimited data plans– Developer ecosystem
• Real money– $2.5bn in 2009– -‐Apple: $1bn in
developer revenue
•Billions of downloads– Apple: 5bn– Getjar: 1bn– Nokia OVI: 1.6m+ / day
Sources: ,Gartner Inc. Apple, Getjar, Juniper, Nokia, Distimo
3Monday, 28 June 2010
THE APPS EXPLOSION
•Drivers– Smartphones–power / experience–price
– Unlimited data plans– Developer ecosystem
•Even more growth– 20bn + downloads by
2013– $25-‐30bn market
• Real money– $2.5bn in 2009– -‐Apple: $1bn in
developer revenue
•Billions of downloads– Apple: 5bn– Getjar: 1bn– Nokia OVI: 1.6m+ / day
Sources: ,Gartner Inc. Apple, Getjar, Juniper, Nokia, Distimo
3Monday, 28 June 2010
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
4Monday, 28 June 2010
AND MOBILE APPS ARE JUST THE START
Apps will become the dominant way that content goes go market through CE channel
4Monday, 28 June 2010
5Image: Gustavb via Wikipedia under Creative Commons License
5Monday, 28 June 2010
A FIRE NEEDS MORE THAN JUST FUEL
5Image: Gustavb via Wikipedia under Creative Commons License
5Monday, 28 June 2010
A FIRE NEEDS MORE THAN JUST FUEL
5Image: Gustavb via Wikipedia under Creative Commons License
5Monday, 28 June 2010
A FIRE NEEDS MORE THAN JUST FUEL
5
Three elements are needed to start a flameImage: Gustavb via Wikipedia under Creative Commons License
5Monday, 28 June 2010
SERVICES NEED MORE THAN CONTENT
63Cs Model Copyright Dominic Pride / The Sound Horizon 2010. All rights reserved
6Monday, 28 June 2010
SERVICES NEED MORE THAN CONTENT
6
Content– Media
– User-‐generated– Metadata
3Cs Model Copyright Dominic Pride / The Sound Horizon 2010. All rights reserved
6Monday, 28 June 2010
SERVICES NEED MORE THAN CONTENT
6
Context– Time
– Device / Environment– Location
Content– Media
– User-‐generated– Metadata
3Cs Model Copyright Dominic Pride / The Sound Horizon 2010. All rights reserved
6Monday, 28 June 2010
SERVICES NEED MORE THAN CONTENT
6
Community– Bonds with friends
– Social capital– Wisdom of crowds
Context– Time
– Device / Environment– Location
Content– Media
– User-‐generated– Metadata
3Cs Model Copyright Dominic Pride / The Sound Horizon 2010. All rights reserved
6Monday, 28 June 2010
SERVICES NEED MORE THAN CONTENT
6
Community– Bonds with friends
– Social capital– Wisdom of crowds
Context– Time
– Device / Environment– Location
Content– Media
– User-‐generated– Metadata
Three “Cs” are needed to make compelling services and apps3Cs Model Copyright Dominic Pride / The Sound Horizon 2010. All rights reserved
6Monday, 28 June 2010
FRAGMENTATION OF RIGHTS
7
7Monday, 28 June 2010
FRAGMENTATION OF RIGHTS
7
• The broken model of music licensing– Publishing / Audio / Visual / Moral– Mechanical / Performance – Territorial
7Monday, 28 June 2010
FRAGMENTATION OF RIGHTS
7
• The broken model of music licensing– Publishing / Audio / Visual / Moral– Mechanical / Performance – Territorial
• The competition for content rights – New services will compete for same rights– Existing creative and commercial relationships in flux– Creator back in control
7Monday, 28 June 2010
DISTRIBUTION: THE NEW SILOS
X
8Monday, 28 June 2010
DISTRIBUTION: THE NEW SILOS
X
• Mobile and converged channels are breaking down the barriers within content...........but new ones are emerging in distribution
• Challenges to simple “Call to action”
8Monday, 28 June 2010
A CLEAR CHOICE: DEFEND OR BUILD
8
9Monday, 28 June 2010
A CLEAR CHOICE: DEFEND OR BUILD
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• “Protecting the value of our content”– Fighting with free– Declining market– 50% drop in last 10
years– Value proposition of one
more track– You only own one “C”
9Monday, 28 June 2010
A CLEAR CHOICE: DEFEND OR BUILD
8
• “Protecting the value of our content”– Fighting with free– Declining market– 50% drop in last 10
years– Value proposition of one
more track– You only own one “C”
• “Creating new customer value”– Monetisable
environment– Expanding market– 10 x growth in next 3
years– Owning all of the 3 “C”s– Content– Context– Community
9Monday, 28 June 2010
THE SOUND HORIZON
Thank you!
@thesoundhorizon
10Monday, 28 June 2010
