30
Identify and Unlock your Mobile Strategy EXPERT SERIES April 23, 2014

Unlock Your Mobile App Strategy

Embed Size (px)

DESCRIPTION

twitter: @ClrlyInnovative email: [email protected] website: www.clearlyinnovative.com As a mobile solutions provider, we at Clearly Innovative believe it’s necessary for organizations like yours to be aware of the proper steps needed to create a unique mobile strategy and how to put that strategy into action. We've helped clients utilize technology within their organization to produce new successes and enhance growth objectives. We’d like to show you what a proper mobile strategy can do for your organization.

Citation preview

Page 1: Unlock Your Mobile App Strategy

Identify and Unlock your !Mobile Strategy EXPERT SERIES

April 23, 2014

Page 2: Unlock Your Mobile App Strategy

2

We Are Clearly Innovative

Overview / About Clearly Innovative

Clearly Innovative builds mobile solutions for the leading mobile platforms.

§  User Experience Experts §  End-to-End Mobile Services Provider § Cross-Platform Development Expertise

§ Certified Small Business (& minority-owned)

Page 3: Unlock Your Mobile App Strategy

3

We Are Clearly Innovative

Our Clients

Clearly Innovative has developed over 30 mobile solutions and served clients in various industries:

§  Government §  Commercial §  Start-ups §  Non-profits

Page 4: Unlock Your Mobile App Strategy

4

We Are Clearly Innovative

Why Mobile?!What’s a Mobile Strategy? !

Part I: Identifying!

Workshop Agenda

Part II: Unlocking!

Part III: How We Can Help!

Recap!

Page 5: Unlock Your Mobile App Strategy

5

We Are Clearly Innovative

Please Ask Questions?

+ Ground Rule

Page 6: Unlock Your Mobile App Strategy

6

We Are Clearly Innovative

Workshop Vocabulary

§ Cross-Platform § Mobile Solution § Operating System § User Experience § Metric § Enterprise §  Javascript !

Page 7: Unlock Your Mobile App Strategy

7

We Are Clearly Innovative

Why Mobile? Why Mobile?

Page 8: Unlock Your Mobile App Strategy

8

We Are Clearly Innovative

Mobile Love Why Mobile?

2 out of 3 people Check their phone at least once every hour.

1 in 10 Check EVERY 5 MINUTES

= Opportunity! *HARRIS INTERACTIVE SURVEY, AUGUST 2013

Page 9: Unlock Your Mobile App Strategy

9

We Are Clearly Innovative

Why Mobile is Important to You Why Mobile?

§ 90% of global organizations are planning to sustain or increase their investment in mobile technologies during the next 12 to 18 months.

§ 25% of online shopping occurs on mobile devices which accounts for $163 billion in sales in 2014.

!§ 27% of companies across the globe plan to

incorporate location-based marketing within the next year.

*IBM Institute for Business Value Survey, 2014

Page 10: Unlock Your Mobile App Strategy

10

We Are Clearly Innovative

Why Mobile?

What’s a Mobile Strategy?

+ Why Mobile?

Page 11: Unlock Your Mobile App Strategy

11

We Are Clearly Innovative

Mobile strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies.

What’s a Mobile Strategy?

Page 12: Unlock Your Mobile App Strategy

12

We Are Clearly Innovative

Queens Public Library What’s a Mobile Strategy?

Page 13: Unlock Your Mobile App Strategy

13

We Are Clearly Innovative

Why Do I Need A Strategy? What’s a Mobile Strategy?

Focus + Direction = Success

Page 14: Unlock Your Mobile App Strategy

14

We Are Clearly Innovative

Any Questions? + Pause

Page 15: Unlock Your Mobile App Strategy

15

We Are Clearly Innovative

Why Mobile?

Part I: Identifying

+ Why Mobile? + What’s a Mobile Strategy?

Page 16: Unlock Your Mobile App Strategy

16

We Are Clearly Innovative

Who should be apart of the process: §  Vision: C-suite level member (CEO, Director, etc.) §  Execution Lead: Communications Director / IT

Manager §  Target Audience Advocate: Board member, etc. §  Technology Partner: Clearly Innovative

Identify Your Mobile Team Part I: Identifying

Page 17: Unlock Your Mobile App Strategy

17

We Are Clearly Innovative

The following are mobile experience categories: §  Messaging!

§  Entertainment!

§  Social Networking!

§  Causal Games!

§  Technology Specific!

§  Brand Awareness & Marketing!

Understanding the Experiences Part I: Identifying

Page 18: Unlock Your Mobile App Strategy

18

We Are Clearly Innovative

•  Objectives

•  Target Groups

•  Context of Usage

•  Problem Identification

•  Measurable Metrics

The Mobile Strategy RoadmapPart I: Identifying

Page 19: Unlock Your Mobile App Strategy

19

We Are Clearly Innovative

•  Platform Strategy

•  Solutions

•  Life-cycle Plan

•  Integration with Communication & Sales

The Mobile Strategy RoadmapPart I: Identifying

Page 20: Unlock Your Mobile App Strategy

20

We Are Clearly Innovative

Any Questions? + Pause

Page 21: Unlock Your Mobile App Strategy

21

We Are Clearly Innovative

Why Mobile?

Part II: Unlocking

+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying

Page 22: Unlock Your Mobile App Strategy

22

We Are Clearly Innovative

§  What is the issue?

§  Most common task?

§  The need of our mobile consumers?

Example: National Military Family Association To meet the needs of military families, we anticipate, listen, and react to their concerns. !

Exercise 1 / Problem Identification Part II: Unlocking

Page 23: Unlock Your Mobile App Strategy

23

We Are Clearly Innovative

Using the following example, develop the value statement that addresses your problem in 5 words.

Example: National Military Family Association

Providing military families answers now.!

Exercise 2 / Creating Value Part II: Unlocking

Page 24: Unlock Your Mobile App Strategy

24

We Are Clearly Innovative

Set your objectives

Each metric should be measurable §  Increase donations §  Reduce costs §  Recruit volunteers §  Increase number of social

shares

Exercise 3 / Measurable Metrics!Part II: Unlocking

Page 25: Unlock Your Mobile App Strategy

25

We Are Clearly Innovative

Current vs. Desired Audience

Mobile profile §  Devices §  Activities

Demographics

Historical Patterns!

Exercise 4 / Know Your Audience Part II: Unlocking

Page 26: Unlock Your Mobile App Strategy

26

We Are Clearly Innovative

Why Mobile?

Part III: How We Can Help

+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking

Page 27: Unlock Your Mobile App Strategy

27

We Are Clearly Innovative

§  Our Clarity workshops help organizations brainstorm and identify a valuable mobile solution.

§  We challenge our clients to dive deep into their ideas through in-person workshops.

§  You can experience Clarity as a full-suite of packages:

§  Ideation & Discovery §  Mobile Design §  Prototyping & Validation

Try Clarity Part III: How We Can Help

Page 28: Unlock Your Mobile App Strategy

28

We Are Clearly Innovative

The discovery workshop provided true insight to the first phase of developing our mobile app ensuring we targeted the right audience. Marissa Jennings, Founder of SOCIALGirlz!

Clarity Testimonial Part III: How We Can Help

“ “

Page 29: Unlock Your Mobile App Strategy

29

We Are Clearly Innovative

Why Mobile?

Recap

+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking + Part III: How We Can Help

Page 30: Unlock Your Mobile App Strategy

30

We Are Clearly Innovative

Let’s Talk Sign-up for a 1-on-1 consultation Learn more about us at www.clearlyinnovative.com

Recognized with the "Mobile Innovator of the Year" award at Appcelerator's annual conference.