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Welcome to the Webinar
Role of Unity 3D in Free-to-Play (F2P) online
gaming arenaby
Harbinger Systems
© Harbinger Systems | www.harbinger-systems.com
Panelists
© Harbinger Systems | www.harbinger-systems.com
Sushant SaraswatMarketing ExecutiveHarbinger Systems
Priyank KhamitkarProject Lead
Harbinger Systems
Agenda
• Evolution of the gaming revenue and distribution models
• Introduction to Unity3D
• Supporting major app stores for In-App Purchases using Unity3D and best practices to boost app monetization
• Leveraging analytics to understand your consumers better –the guidelines, the process and how Unity3D can help
• Advertisements and Ad networks
• Avoiding the losing side (Serving the right advertisement)
• Q&A
© Harbinger Systems | www.harbinger-systems.com
Evolution of the gaming revenue and distribution models
© Harbinger Systems | www.harbinger-systems.com
Evolution of the gaming revenue and distribution models
© Harbinger Systems | www.harbinger-systems.com
Arcade
•Quarter at a time•Fixed percentage
•Top 5% win a free game
•High development costs
•Heavy machines
•Emptied regularly
•And kept in working condition
Retail
•Hardware driven market
•Revenue Model
•Loss on Hardware•Profit on Software
•Retailers direct interaction
•Influence revenue distribution
•Tightly organized inventory
Digital Distribution
•Early failures•Centralized services:
•PSN•XBLA
•Steam, etc…•Reduced production, deployment, and
•storage costs.
•Retail price minus the retailer
•Rise of the independent game developers
Subscription
•Pay per hour•Monthly subscriptions
•MMOs•In-App subscriptions
•Early adapters
Virtual Goods
•Virtual item / currency
•Enable / enhance the game
Source: clashofclans, valvesoftware, gamasutra
Introduction to Unity3D
© Harbinger Systems | www.harbinger-systems.com Source: unity3d.com
Introduction to Unity3D
• Leading Global Game Industry Software
• 45% Market Share
• 47% Developers
• 600M Gamers
• Rapid Game Development
• Supports both 3D and 2D game development
• Extensive multiplatform support
© Harbinger Systems | www.harbinger-systems.com
In-App Purchase using Unity3D
© Harbinger Systems | www.harbinger-systems.com
Store Kit
In-App Purchases
• Embed a store inside your app
• Virtual goods, Pay to proceed
(Levels), etc…
• F2P games without
Advertisements?
• Success credit to In-App Purchases
• Sole backbone of Revenue for F2P games without Ads
© Harbinger Systems | www.harbinger-systems.com
Do you want to buy one pack of 20 lives for $0.99?
In-App Purchase using Unity3D
• In-App Purchases: Great!
• How to implement IAP in Unity3D?
1. Hard way
2. Easy way (Hint: Asset store)
© Harbinger Systems | www.harbinger-systems.com
In-App Purchase using Unity3D
• Understanding the core
– Native component call in Unity3D
– Asset bundles• Exporting Assets
• Pre-Embedded Assets
• Downloadable Assets
© Harbinger Systems | www.harbinger-systems.com
In-App Purchases Development: The Hard way
• Native Code
• Implement access to App / Play Stores
– Get Products
– Product Details
– Handle Purchases
– Returns, etc…
• Expose methods for Unity to access
• Unity’s C# development for supporting IAP Mechanics and calling exposed methods
© Harbinger Systems | www.harbinger-systems.com
In-App Purchases Development: The Easy way
• Why re-invent the wheel?
• Plugins come in to rescue - Prime[31] in this case
• No native development required
• Import mandatory prefabs
• Unity’s C# development for supporting IAP Mechanics
© Harbinger Systems | www.harbinger-systems.com
Leveraging analytics to understand your consumers better
© Harbinger Systems | www.harbinger-systems.com
Leveraging analytics to understand your consumers better
© Harbinger Systems | www.harbinger-systems.com
• How analytics work?
• How analytics help increase your retention rate
• Unity Analytics (formerly Playnomics)
• Google Analytics
Leveraging analytics to understand your consumers better
Unity Analytics
• Download and Import the package
• Start Player Session
• Attach script to Game Object
• Tracking Monetization
• Custom Events
• User Demographics
© Harbinger Systems | www.harbinger-systems.com
Leveraging analytics to understand your consumers better
Google Analytics
• Install the plugin
• Implement / Usage
• Result
© Harbinger Systems | www.harbinger-systems.com
Ad networks
© Harbinger Systems | www.harbinger-systems.com
Ad networks
• Ad Networks with Unity3D plugins:
– AdMob (Google)
– iAd (Apple Ad framework) via ADBannerView
– AppNext
– StartApp
– Tapjoy
– Unity Ads (Unity3D)
© Harbinger Systems | www.harbinger-systems.com
The Unity 3D Ad Network
• Great user experience. Opt in. Rewards.
• Seamless. Users install while playing
• Highest CPM and fill rate
• Only games. Targeting.
• Quality Rich Media Ads
• Engages players with video
• Target qualified players + engage
before install = Users with high
retention and ARPU
© Harbinger Systems | www.harbinger-systems.com Source: clashofclans
Avoiding the losing side
© Harbinger Systems | www.harbinger-systems.com
Avoiding the losing side
• Do gamers click on Ads?
• No
• Result: Lost revenue
• And if they do click?
© Harbinger Systems | www.harbinger-systems.com
Avoiding the losing side
© Harbinger Systems | www.harbinger-systems.com
Avoiding the losing side
• Do gamers click on Ads?
• No
• Result: Lost Revenue
• And if they do click?
• Result: Lost Customer
© Harbinger Systems | www.harbinger-systems.com
Loser
Winner
Avoiding the losing side
• Solution?
• In-App Purchase to avoid Ads
© Harbinger Systems | www.harbinger-systems.com
• Need more revenue friendly solution
Remove AdsMASTERCARD xxx-1987
$3.50
BUY
Avoiding the losing side
• In-game Non-clickable Ads
• Branding:
– Products
– Places
– Etc…
• Brand as much content as
you can
© Harbinger Systems | www.harbinger-systems.com Source: venturebeat,wsj, brobee
QnA
© Harbinger Systems | www.harbinger-systems.com
Thank You!Visit us at: www.harbinger-systems.com
Write to us at: [email protected]
Blog: blog.harbinger-systems.com
Twitter: twitter.com/HarbingerSys (@HarbingerSys)
Slideshare: slideshare.net/hsplmkting
Facebook: facebook.com/harbingersys
LinkedIn: linkedin.com/company/382306
© Harbinger Systems | www.harbinger-systems.com