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Conservation Technology Community of Practice:DISCOVERY DAY
United for Wildlife
Sift Digital: Welcome to the team
“With global biodiversity in rapid decline and a growing number of species on the brink of extinction, advances in technology are becoming ever more important in helping us to solve these conservation challenges.”
What is a Community of
Practice?
Four core community types
● Community of Interest
● Community of Circumstance
● Community of Purpose
● Community of Practice
United for Wildlife
Community of Practice
● A space for professional peer to peer engagement
● The motivation is all about knowledge transfer, networking, kudos, shared goals
● Niche focus is a great driver for early adoption
United for Wildlife
How this relates to you...
● Primary audience: conservation technologists & wildlife managers
● Secondary audience: wider commercial tech specialists and education (STEM)
● This is a horizontal slice - perfect challenge to be solved by a highly focused community of practice
United for Wildlife
A couple of examples
United for Wildlife
AccountingWEB - key stats
United for Wildlife
642,393 unique users
1.7 million page views
Over 2 mins average dwell time
65% practice, 35% business
United for Wildlife
Network Autism - key stats
United for Wildlife
7,079 unique users
15 different specialisms
Over 5 mins average dwell time“Anyone wanting to learn about autism/aspergers - about which there is so much ignorance - should join Network Autism, full of useful information.”
Professor Tim Newburn Professor of Criminology & Social Policy at London School of Economics
The plan for today
Validation and context
● We aren't starting with a blank canvas - we have a core solution as a basis for discussion and refinement
● We need to understand your needs, motivations and expectations
● We will be primarily focused on experience, content and brand
United for Wildlife
The Community Solution
● At the highest level we are going to develop a fully mobile responsive content and community platform that will include:
○ Discussion forum○ Group discussions & document sharing○ Content and resources○ Member directory & public profiles○ Private messaging
United for Wildlife
Discovery days
Day 1 - Insight and research
Expectations, needs and motivationsContent (themes & resource), IA & taxonomy
Brand route chosen and explored
http://ufwdiscovery.tumblr.com/
Discovery days
Day 2 - Designing the experience
UX / Creative / Technical - in collaborationPrioritise functional requirements & KPIs
Scamping key templates
Bringing the community to life
Complete scamps and annotate- design spec signed-off
Brand outputs inform interface designStart building the community!
Let’s get started!