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Customers have many choices on which brands to engage with and ultimately whose products and services they will purchase. This session will show how starting with customer research can inform your overall marketing strategy, campaigns, and programs. Social Media, Mobile and Gamification are all playing a role in how we engage with our customers. And, are creating complexity in ways that Marketers have never experienced. Understanding how a person in the same segment can vary based on age, location, and other factors can be critical. It’s beyond personalization. Its about transforming the customer experience for each customer in a connected, compelling way.
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Wakes up, Checks Email/Twitter
Clicks on bit.ly of brand Infographic which goes to brand.com blog. Checks Email.
Pins Infographic
Shares with friends via Facebook
Gets to work,Logs in to Facebook (FB), Checks Email
In a meeting,Checks Email & Twitter via Mobile/Tweets
Presents via Laptop Back at Desk,
Checks Facebook,Email
Conducts a search,visits brand.com,Clicks on FB Icon on site
Checks/Sends Email
Likes a post.Clicks on Video Link
Views Video on FBthru YouTube integration
Click on CTA,Goes back to brand.com, Download White Paper
Logs intoOnline Meeting Back at Desk,
Checks FB/Email.Email from Boss to Recommend Solution
Lunch.Checks Email in line. Responds to Boss.
Back at Desk,Conducts Search.Goes to brand.com.Downloads White Paper.
Asks Question on brand Facebook Support Page.
Exchange with brand SME
6:00 AM
9:00 AM
12:00 PM
8:00 AM
10:00 AM
3:00 PM
Checks/Sends Email
In a meeting,Checks Email &Twitter via Mobile/Tweets
