Jemima SuarezSocial Media Officer

@jemi_su

Benjamin KumpfKnowledge Management Specialist

@bkumpf

UNDP is the United Nations' global development network

an organization advocating for change and connecting countries to knowledge, experience and resources

to help people build a better life.

Democratic GovernanceEnergy & Environment

Poverty ReductionCrisis Prevention & Recovery

HIV/AIDS PreventionGender Equality & Women’s

Empowerment

129 Country Offices

176 Countries & Territories

UNDP works on the ground

Why do clients & partners come to UNDP?

Information vs. Communication

[SOCIAL MEDIA]

Create Maintain Improve

Engagement

Transparency Credibility Visibility

Everyone can provide content

Day-to-day

Promote our work

Partnerships + Community + Relationships

Position our experts

Feedback

TALK LISTEN

How we use TWITTER | @undp @pnud_es @pnud_fr

Leadership

+ 4.000 followers

+ 14.000 followers

+ 117.000 followers

Corporate TW Accounts

How we use Facebook

Corporate Facebook Accounts

+ 113.000 Likes - English

+ 6.000 Likes - Spanish

+ 3.000 Likes - French

English UNDP Facebook has a weekly total

reach of about 200,000

On the ground in 177 countries and territories worldwide

UNDP around he world

UNDP’s Country Offices are now managing a total

of over 100 social networking accounts

Who is listening to us?

[OUR AUDIENCE]

JournalistsSM is increasing as an influential source

of information used by journalists

62 % of journalist draw news from trusted sources on TW or FB

(THE INFLUENCE GAME: HOW NEWS IS SOURCED AND MANAGED TODAY ORIELLA PR-NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012)

Two-thirds of journalists have written a story that originated via SM

UN System

General Public

Experts

NGOs

Partners

Donors

Mass Media

Academia

[TRENDS]

UNDP’s Peer-Collaboration Platform

[Social Networking for Greater Efficiency]

Enables just-in-time exchanges across the globe and across sections and organizations.

Makes invisible visible.

[Benefits]

357 actively participating Twitter users536 tweets11 million impressions Reaching 3 million unique followers

Some results

Twitter - Chat with Helen Clark on Rio+20

Live streaming and live tweeting

“Reach” means unique Twitter accounts and is less than “impressions”Impressions is the number of unique accounts x the number of tweets they received

HIV Report Launch #HIVLaws 840 tweets

419 different contributors Reaching 1.5 million unique TW users

#EqualityMonday

#ProgressTuesday

#GreenWednesday

#EndHIVThursday

#EndPovertyFriday

#DemocracySaturday

#CrisisSunday

Theme of the Day

Are you in?

Three-day Conference: Sep 22-24

How technology can grow communities and improve life for all of us as we move toward

being a networked society.

The most innovative technologists, influential minds and passionate activists will come

together with one shared goal: to unlock the potential of new media and technology to

make the world a better place, and then to translate that potential into action.

The Global Conversation

“Where big ideas meet new media to create innovative solutions”

#SGSglobal

Coming up next week

Panel discussion: Sep 27

1:15-2:45 pm Conference Room 6, North Lawn Building, UN

Headquarters..

UN General Assembly side-event

“Powerful Synergies: Gender Equality, Economic Development and Environmental Sustainability ”

#post2015

A discussion on gender equality and women’s empowerment in the post-2015 sustainable development agenda. Speakers include Nobel Laureate and Professor Amartya Sen; UNDP Associate Administrator Rebeca Grynspan; and Special Adviser to the Secretary General on Post-2015 Development Planning Amina Mohammed

Thank you very much!