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This talk summarizes the foundational principles of Search Engine Optimization, analyzes the most important trends in SEO, and ends with 5 quick SEO wins that any business can implement right away.
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UNDERSTANDING THE BENEFITS OF SEARCH
ENGINE OPTIMIZATION(SEO)
Who Am I?Partner and Lead Online Marketer
Search Engine Optimization |SEO|The use of various techniques to improve a web site's ranking in search engines in order to gain more visitors.
1998 2000 2007 2008 2009 2010 2011 2012
The Importance of SEOAverage Google Searches Per Day
5,134,000,000
The Goal of Search EnginesLocate the most relevant content.
social
link building
keyword research & targeting
accessible, quality content
The SEO PyramidFor optimal results, start with a strong base, and build your way up.
Off Page
On Page
social
link building
keyword research & targeting
accessible, quality content
The SEO PyramidFor optimal results, start with a strong base, and build your way up.
Off Page
On Page
Major Pillars of SEO
On-Page SEOEverything you do on your actual web pages to improve your rank.
Major Pillars of SEO
On-Page SEOEverything you do on your actual web pages to improve your rank.
Off-Page SEOEverything you do off the page to improve your rank.
Site StructureAn ideal site architecture makes
content access simple
HOME
I can reach all the pages quickly
and easily
TOPICS
SUB-TOPICS
DETAIL
What Keywords Do Your Customers Use
Low Fares Cheap Flights
507xmore popular
What Keywords Do Your Customers Use
Low Fares Cheap Flights
507xmore popular
What Keywords Do Your Customers Use
Low Fares Cheap Flights
507xmore popular
Google Keyword Tool
Keyword Strategy
RELEVANCE
SEARCH VOLUME
Keyword Strategy
RELEVANCE
LOW COMPETITIONSEARCH VOLUME
Long Tail Keyword DemandTop 100
Top 500
Top 1k
Top 10k
Chunky MiddleLong Tail
Long Tail Keyword Demand
Top 100 Top 500 Top 1k Top 10k
Chunky Middle
Long Tail
Conversion Rates by Phrase Length
Conversion Rates by Phrase Length
6+ words
5 words
4 words
3 words
2 words
1 word
9%
11%
36%
26%
15%
6%
Google Trends
Link Building• Write a step-by-step tutorial blog post.
Link Building• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
Link Building• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
• Create a free online tool (mortgage calculator, etc.)
Link Building• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
• Create a free online tool (mortgage calculator, etc.)
• Write guest posts for other blogs/websites
Link Building• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
• Create a free online tool (mortgage calculator, etc.)
• Write guest posts for other blogs/websites
• Interview someone in your field
2.75bFACEBOOK LIKES PER DAY
173mTWEETS PER DAY
575INSTAGRAM LIKES
/sec
5,000,000,000g+ BUTTON CLICKS PER MONTH
Trust of Domain
Link Popularity
Anchor Text ofLinks to Page
On-PageKeyword Usage
Registration & Hosting Data
Traffic & CTR Data
Social Graph Metrics
1/ Danger of Thin ContentPanda Updates (Feb 2011)
2/ Danger of Bad LinksPenguin Updates (Apr 2012)
Google +1
Facebook Likes
Tweets
Keywords in Body Copy
position of keyword in title
Word Count
keyword of external links
40%
31%
29%
28%
11%
12%
11%
11%
1/ Write Informative Title Tags for Your Pages
Full Service Web Agency - Chicago Web Design Agency | Wojo Design
PRIMARY KEYWORDS SECONDARY KEYWORDS COMPANY
RECOMMENDS
TITLE TAG META DESCRIPTION URL
66-69CHARACTERS
156-158CHARACTERS
75-92CHARACTERS
91-94CHARACTERS
176-184CHARACTERS
67-72CHARACTERS
65-80CHARACTERS
164-190CHARACTERS
64-65CHARACTERS
< 65CHARACTERS
< 156CHARACTERS
< 65CHARACTERS
2/ Submit Your Website to Free Local Directoriesincluding Google Places & Yelp
3/ Secure Relevant Social Media Profiles
HIGHLY RECOMMENDED BUSINESS DEPENDENT
4/ Revisit Any Website Pages with Less Than Two Paragraphs of Content
Write 3+ paragraphs of solid material.
5/ Sign Up for Google Webmaster Tools
Google Webmasters Tools
