Page 1

1&1 – New Top Level Domains

What are the new top-level domains?

Page 1® 1&1 Internet Inc. 2013

Page 2

What are the new top-level domains (TLDs)?

A new realm of domain extensions for businesses and

consumers

700+ options

More customized domain names

Covers multiple categories

New TLDs will be launched

over the next few years

First TLD will be available

as early as late 2013Page 2

® 1&1 Internet Inc. 2013

Page 3

Focus areas for new TLDs (a few examples)

Technology

.web

.blog

.tech

.email

Industry

.shop

.doctor

.consulting

.restaurant

Location

.nyc

.boston

.miami

.vegas

Hobby

.music

.art

.football

.sports

® 1&1 Internet Inc. 2013

Page 4

What is the purpose of new TLDs?

Large demand and little supply of .com domain

namesNew

opportunities for SBs to

acquire their desired

domain name

Chance to differentiate a

business from

competitors

Develop domain portfolio

Increase brand

security online

Improved search engine visibility

® 1&1 Internet Inc. 2013

Page 5

Example: Hotel in New York City

Challenge: Most ideal domain name is already taken as

a .com

Solution: New options with the new top level domains .hotel .nyc .booking .vacations .room

® 1&1 Internet Inc. 2013

Page 6

10 most popular new TLDs

Page 6

.web

.inc

.blog

.online

.shop

.news

.app

.tech

.site

.mobile

1234

5

6789

10*According to 1&1’s pre-reservation tool as of October 2013

® 1&1 Internet Inc. 2013

Page 7

Staying updated with 1&1’s Pre-Reservation tool www.1and1.com/new-top-level-domains

Pre-reserve your desired domain name

Receive email updates on the new TLD process and

developments

First come, first served basis

No cost

No obligation to

purchase the domain

when it is available

® 1&1 Internet Inc. 2013

Page 8

Thank you for your attention!

To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains

Page 8® 1&1 Internet Inc. 2013