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What’s New Hippo 11
Hippo 11: Technology Deep-Dive
We’ll be with you at the top of the hour. Get in touch via @oneHippo
What’s New Hippo 11
Gartner MQ
2012
Quick Facts
Customers
Offices in Amsterdam, The Netherlands (HQ), Oldenburg (Germany) and Boston (USA)
Bootstrapped growth
Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device.
Hippo in Brief
Relevant Experiences
Channel Control
Agile Enterprise Stack
Open Integration
Content Performance
10Top
What’s New Hippo 11
WebinarQ&A session
Recording availableSlides attached
Today:
What’s New Hippo 11
Adrian CollierProduct Manager
Hippo
Today's presenter
What’s New Hippo 11
Understanding Hippo onDemand and Hippo v11
Feeling RESTful?
What’s New Hippo 11
Today's Agenda
➢What's new in Hippo 11➢Business Agility in Action
➢Hippo Interoperability➢Hippo onDemand: A closer look
What’s New Hippo 11
“
”
GLOBAL OPERATIONS
7
CLOUDAGILITY
USABILITY & STABILITY
IMPROVED RELEVANCE
HIPPO 11
WHAT’S NEW
What’s New Hippo 11
8
Improved Global Operations Language and LocaleHippo 11 offers improved support for our growing client base of globally operating organizations with distributed business users. A redesigned localisation implementation means Hippo can now provide a localized user interface in any left-to-right (LTR) language. As a first implementation of this, based on customer feedback, we are offering Hippo in Simplified Chinese and Spanish. Further languages can be requested by customers.
Hippo 11 is also localized to match a user’s time zone to support users that are in a different timezone than the Hippo installation whilst ensuring no conflicts arise in the underlying data stores.
What’s New Hippo 11
9
Improved ROI & Time-to-market For Hippo RelevanceHippo 11 includes a native relevance store and drops 3rd party dependencies for the relevance module. This significantly speeds up adoption of the relevance module, as no additional procurement, training and implementation is necessary for customers.
Naturally, removing additional cost for licensing, capacity and maintenance burden also substantially reduces the TCO and thus ROI for a relevance implementation.
What’s New Hippo 11
10
Relevance Consultancy PackageGet Relevant in 5 Simple StepsFind out how your organization can leverage Hippo Relevance best and define a tailored program to offer your customers a targeted and personalized experience.
Hippo Services helps you define your own roadmap to relevance, including:
1. Define the goals2. Technical preparation3. Implementation & Creation4. Execution5. Analyze & Optimize
What’s New Hippo 11
11
Optimized User ExperienceThe New Channel ManagerAs part of our ongoing effort to create a better user experience and more intuitive interfaces, you will find another big milestone completed with our new channel manager. As the heart of the every-day life of marketing users, the channel manager isn’t just prettier: Based on over 100 suggestions by customers and partners, we have made working with Hippo more efficient and more importantly, much easier. Under the hood, we tackled the largest parts
of the move to AngularJS. Next to great performance improvements for our customers, this means more flexibility and speed in developing new features.
What’s New Hippo 11
12
Improved PlatformStability and SecurityHippo 11 follows the support policies of underlying technologies, including opening up support for Elasticsearch 2.3.
To ensure ongoing stability of the platform, Hippo 11 rolled up nearly 2,000 product improvements, including four security issues.
What’s New Hippo 11
13
Hippo onDemandDigital Experience in the Cloud Hippo onDemand is the digital experience platform in the cloud that allows organizations to roll out personalized omnichannel experiences quickly and continuously innovate for the best possible customer experience.
Hippo onDemand allows to instantly build, test, and deploy digital experiences globally without infrastructure overhead. It scales with ease and offers optimal performance, reliability and security. The open architecture of Hippo onDemand caters to the complex interoperability and connectivity demands of modern digital experience ecosystems.
What’s New Hippo 11
14
Open Interoperability: Modern, Connected DX Architecture Digital experiences that stand out from the competition are continuously optimized and harmonize a range of different solutions in the background. That is why Hippo onDemand facilitates a fully customizable delivery tier for no-limits digital innovation.
Open APIs ensure that Hippo onDemand provides interoperability with third-party data and solutions for seamless connectivity with the overall organization.
What’s New Hippo 11
15
Best-in-class Performance and Uptime on World Leading PlatformBuilt on Amazon AWS and docker technology, Hippo onDemand benefits from best-in-class cloud infrastructure. Hippo onDemand is geared for the best possible performance, scalability, reliability and security. A team of Hippo experts constantly monitors and improves the platform to ensure highest quality of service.Data centers around the world mean
Hippo onDemand is always close to end-customers and our clients can decide where their data is stored. Hippo onDemand makes global roll-outs a matter of a few clicks and leverages CDNs to further accelerate your digital delivery.
What’s New Hippo 11
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Continuously improving ROITime to market outpaces competition
Data-driven digital marketing strategy CMO CTO
CEODifferentiation through digital excellenceAligned digital organizationOne face to the customer across channels Excellent Total Cost of Ownership
Unprecedented Innovation AgilityFuture proof platform and happy staff
Online MarketersContent Performance across martech dataOngoing optimization with trends & experimentsManage channels and targeting autonomously
Authors and Subject Matter ExpertsEasy to use, intuitive interfaceDefine your own content typesGet feedback on content effectivenessTranslators and Local StaffSupport for Translation Management workflowLocal teams manage local content and sitesRegional datacenters for zero latency
Frontend Engineers & App DevelopersHybrid content model for headless developmentOpen REST APIs for zero overhead app developmentWork in familiar IDE and benefit from cloud-based CI
Quality AssuranceFull software development lifecycle in the cloudIncorporate Continuous Integration frameworkOpen PaaS APIs for end to end test automation
DevOps TeamFull control over self-service PaaS platformLeverage latest proven technologyDeliver development agility insights
System DevelopersBest in class interoperability with adjacent systemsOpen source, open standards technologyWork in familiar IDE and benefit from cloud-based CI
Content StrategistsSee Content Performance across channelsIdentify ROI of Content Marketing programsLeverage Content as a Service to third parties
CustomersBetter, ubiquitous and unified digital customer experience improving loyalty and CLV
PartnersOptimized partner enablement increases trust and channel effectiveness
StakeholdersHigher return because of better customer experience and digital effectiveness
Interoperability
Hippo Interoperability
Interoperability
Open Integration
18
InteroperabilityEnabling marketing technology to work together smoothly
ConnectivityConnecting insights
and customer data to the entire business
It’s in the soul of Hippo that we believe it’s crucial to connect. Connecting people to businesses ultimately means that digital experience solutions need to connect to the enterprise as a whole. Through open standards, Hippo enables interoperability between marketing technology. More importantly yet, Hippo is the bridge between digital experience and overall enterprise for one continuous multichannel customer experience.
Open StandardsREST interfaces and
open JAVA APIs are the base of ease of
integration
Interoperability
Interoperability
19
Interoperability
201) Gartner Inc., Critical Capabilities for Web Content Management 2015, July 2015
Gartner highlights the HippoInteroperability Advantage“[Hippo] has a high level of interoperabilityand is suitable for complex environmentswhere coupling with many additionalcomponents is a requirement.”1
Interoperability
Cloud & Frameworks
Translation
Marketing Automation
Social & Mobile
CRM & ERP ECM, DAM & Collaboration
21
Hippo ecosystemeCommerce Personalization
Business Agility
Business Agility in Action
Business Agility
23
Business Agility
The Headless Hazard
24
Business Agility
Hippo’s Hybrid Content Platform
25
Business Agility
26
Opening up the Internet of Things
Start prototyping todayDifferentiate your experience
The Content REST API makes it faster and easier for your organization to experiment with next generation touch points. Surprise your audience and differentiate your brand with the best next customer experience.
Business Agility
onDemand in a Nutshell
27
Mission Control is the web browser app user interface on top of the Hippo onDemand platform that allows users to create and manage Hippo onDemand cloud environments. Hippo onDemand supports connection to local DTAP environments via REST APIs for a close knit deployment process.
Flexibility Spin out satellite projects in the cloud next to on
premise
Cloud Create and
manage production sites
in the cloud
Control Deploy without
the need for infrastructure
teams
Scalability Rapid scaling to
dynamically meet your demand
Agility Speed up
innovation by syncing local dev
and cloud instances
Business Agility
28
Digital Operational ExcellenceIncreases Business AgilityBy standardising complex procedures our customers can carry out complex activities without needing to learn and understand the technical complications involved. Whether it's traversing the Development, Testing, Acceptance and Production (DTAP / SDLC) pipeline, providing global delivery locations, migrating from on-premise to cloud in minutes or adopting hybrid cloud and on-premise solutions, Hippo onDemand makes it happen.
Hippo onDemand supports continuous integration and as such facilitates continuous delivery models through open REST APIs. Paired with automated testing, this means successful deploys can be automatically rippled down the DTAP / SDLC stream for fully automated deployments.
Business Agility
29
Digital Experience Innovation. The Cloud FlavoursThe Hippo approach to DXP in the cloud is the only solution to offer organizations the marketing power, flexibility, efficiency and speed necessary to win the digital experience innovation race.A calculation: Innovation Delivery
Hippo Managed
Lead time deploy (min)through SLAs etc
0 120
Effort deployentire SDLC (min)
5 120
Deploys per weekday 4 4
Overhead per month 0.8 days 40 days
Effort per month 0.8 days 20 daysSaving 1 FTE ~ $104,000
(average DevOps salary)
SaaSMe-too Experiences
Hippo onDemandOwn Digital Innovation
Managed ServicesToo little too late
Freedom of Innovation
Control
Time to Deployment
DeliveryOverhead
Bottomline
Limited to configuration
Vendor
Not happening
Notapplicable
Not designedfor innovation
microservices open cloud
interoperability
You
As fast asyou can go
APIs supportingContinuous
Delivery
Best of both worlds:
flexibility and agility
Limited due to old school architecture
Vendor orvendor partner
Throttled by vendor or partner
Cost or effort for full DevOps overhead
Too slow to keep competitive edge
SAY IT YOUR WAY
GREETZ
Continuous InnovationBut not without the business
Powered by Hippo
Surprise someone. Let them know you are thinking of them.That’s what Greetz is for.
The developer freedom of a headless CMS and the business agility of a marketing solution.
Omnichannel Experience
Putting the right folks in charge
Using Hippo CMS, Greetz puts the right people in control of the various steps in
their customer journey - across all channels.
Powered by Hippo
Offers & Campaigns Advisory Content Product Content Personalization & Ordering
Explore Inform Choose SurpriseCustomerJourney
run by
updated
marketing
business& experts
product information management
system development
ad hoc ad hoc automatically agile, bi-weekly
conceptpage-driven
content-driven integration-driven REST & AngularJS
“Receiving a present isan experience. But giving one, should be an experience too.”
Jan van der Veen
PRICELESS. EVERYWHERE.
INTERNATIONAL CARD SERVICES
Powered by Hippo
Channel CoherenceRelevant across web and
appInternational Card Services (ICS) is the
market leader for issuing of credit cards in the Netherlands, distributing and managing VISA and MasterCard.
ICS serves over 3.5 million customers in the Benelux and drives co-branded
credit card programs for leading brands in the Netherlands, such as de
Bijenkorf, ANWB and BMW.
Web
App
App
Powered by Hippo
Mobile First Delivery Modern frontend architecture
ICS implemented Hippo CMS together with Service2Media to combine web and
mobile app initiatives - both organizationally and technologically.
Utilizing Cordova and shared AngularJS code, ICS can now work off a harmonized digital experience platform and a single source of truth for content and branding.
Personalization
API
App Web
App distribution / control
Back-end
Client
Delivery
Services
Aggregation
Push notifications
A/B testing User Authentication
App/web analytics
AngularJS shared code
Marketing automation
Hippo onDemand
Hippo onDemand: A closer look
Hippo onDemand
Instant Environments
Hippo onDemand
Instant Environments
Hippo onDemand
What's your team doing?
Hippo onDemand
API Automation
Hippo onDemand
Questions
Find out more about Hippo:@OneHippo
www.onehippo.com