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Digital breadcrumbs
October 2013, ScientificAmerican.com 33
The DaTa-mathematics
annual salary of $153,000 Based on
social circle, likely to
repay a loan.
according to cell phone GPs data, walks 5.7 miles per day.
Recent shift in text-messaging pattern; new
girlfriendlikely.
travels a mile out of
way to work each day.
Web and phone records suggest dissatisfaction with physician.
search engine records indicate coming down with the flu.
Pregnant, but doesn¹t know it yet.
Purchases five cups of
coffee (usually starbucks)
per day
Driven The digital traces we leave behind each day reveal more about
us than we know. This could become a privacy nightmare—or it could
be the foundation of a healthier, more prosperous world!
Just applied for a seventh credit card.
!By Alex “Sandy” Pentland
SocieTy
Call Detail Records - Mobility: from cell towers we can reconstruct the movement
patterns of a community
- Social Interactions: from call and sms we can reconstruct social networks and interactions
- Economic Activities: monitoring airtime expenses is useful for detecting impacts of economic changes and crisis
social and spatial network diversity is strongly associated with IMD rank (measure of prosperity) (Eagle et al., 2010, Science)
Economic Development
! Toole et al. show that it’s possible to observe mass layoffs and identify the users affected by them in mobile phone records
! job loss has a systematic dampening effect on their social and mobility behaviour
Tracking Employment Shocks
! increased ratio of residents ---> more crime (in contrast with Newman’s thesis)
! high diversity of functions (home vs. work) and high diversity of people (gender and age) act as eyes on street decreasing crime (in line with Jacobs’ thesis)
Predicting Crime Levels
How do you capture death & life of cities?
Some cities are alive, others less so ALIVE DEAD
DETROIT NEW YORK
The systematic acceleration of urban life
- Bettencourt, Luís MA, et al. "Growth, innovation, scaling, and the pace of life in cities." PNAS 104.17 (2007): 7301-7306. - Milgram, Stanley. "The experience of living in cities." Crowding and behavior 167 (1974): 41.
+ Social human-interactions
+ Economical GDP, wages, patents
-
Issues violent crimes, contagious diseases, pollution
The theory: Jane Jacobs
One of the most influential books in city planning
• Death: caused by the elimination of pedestrian activity
• Life: created by a vital urban fabric at all times of the day
Jacobs’ diversity conditions
Diversity => Urban vitality
There are 4 diversity conditions
To be ensured in each city’s district (10,000+ inhabitants)
SMALL BLOCKS LAND USE
AGED BUILDINGS DENSITY
Border Vacuums
• Patches of land dedicated to one single use
• They could be either bad and good:
• Parks are good for pedestrian activity • But they are exposed to criminality
and deprivation if not well managed (e.g. night)
LAND USE SMALL BLOCKS
AGED BUILDINGS DENSITY
VACUUMS
The theory: Broken Windows
• City mismanagement • Dirty places • Poor infrastructure
Lead to misbehavior => Crime
18
Wilson, James Q., and George L. Kelling. "Broken windows." Critical issues in policing: Contemporary readings (1982): 395-407.
The theory: Jane Jacobs + Oscar Newman
Two of the most influential books in city planning
• Lit streets • Street-facing windows • Physical demarcation private-
public
19
Klemek, C. (2011) ‘Dead or Alive at Fifty? Reading Jane Jacobs on her Golden Anniversary’ Dissent, Vol. 58, No. 2, 75–79.
Urban metric Beta coefficient % of women (from census) 0.001 Deprivation -0.005 Distance from the center -0.003 Safety appearance 0.020**
0.65
** p-value < 0.001; * p-value < 0.01;
Safety perception <-> women, young people
Now that we have new tools to measure aesthetics, we can estimate its consequences
… to understand the relative value of improving
the aestetics of neighbourhoods
The Tyranny of Data?
The dark side of data-driven decision-making for social good:
- computational violations of privacy - lack of transparency - social exclusion and discrimination
The Tyranny of Data?
Requirements for positive disruption of data-driven policies:
- user centric data ownership - algorithmic accountability - living labs to experiment data-driven policies
! de Montjoye et al. (2013) study fifteen months of human mobility data for one and a half million individuals and find that human mobility traces are highly unique.
! in a dataset where the location of an individual is specified hourly, and with a spatial resolution equal to that given by the carrier’s antennas, four spatio-temporal points are enough to uniquely identify 95% of the individuals.
Unique in the Crowd
Data Challenge Initiatives
! Data for Development (D4D): Ivory Coast and Senegal
! Datathon for Social Good: London Data
! Telecom/Tim Italia Big Data Challenge
Thanks [email protected]