PowerPoint

Roman ShateevOrel 2012

Release2

Date:June 2011Company:IntelPrice of startup:$300 millionPrice per device:about $1000

Main IdeaThin/light designsUltra-fast start up Extended battery lifeSecurity enabled3

Ultrabook Device TechnologiesFrom zero to go, in seconds: Intel Rapid Start TechnologyFast-track your favorites: Intel Smart Response TechnologyAlways up-to-date: Intel Smart Connect TechnologyLock down your lost laptop: Intel Anti-Theft Technology (Intel AT)Peace of mind online: Intel Identity Protection Technology (Intel IPT)4

Perspectivesbusiness strugglevs5

Bill of Materials (BOM)6

7Dell XPS 13

8Dell XPS 13

9Dell XPS 13

10Dell XPS 13

11Dell XPS 13

12Dell XPS 13

13Dell XPS 13

14Dell XPS 13

Dell XPS 1315

Ideapad Yoga 13Winner of seven CES 2012 awards!16

Promo Videos

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ConclusionPlusesMinusesQuick startupHigh priceLong battery lifeDont have optical driveThinnessFewer ports and a greater reliance on mini connections Enhanced securityMost dont have Ethernet jackPowered by Intel

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19UltrabookInspired by Intel

20Sources:Works Citedhttp://www.intel.comhttp://www.dell.comhttp://en.wikipedia.org/wiki/Ultrabookhttp://www.theregister.co.uk/2012/05/15/ultrabook_hybrid_drives/http://www.pocket-lint.com/news/45324/intel-cove-point-windows-8-ultrabook-tablethttp://www.devicemag.com

21Thank you for your attention!