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Ukraine and CEE in international technology media: Problems and fixes Andrii Degeler [email protected]

Ukraine and CEE in international technology media

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Page 1: Ukraine and CEE in international technology media

Ukraine and CEE in international technology media:

Problems and fixes

Andrii Degeler [email protected]

Page 2: Ukraine and CEE in international technology media

Who am I?

Page 3: Ukraine and CEE in international technology media

What is ProCEEd > Newsletter?

• CEE tech news

• 1,500+ headlines

• English and local

languages

Page 4: Ukraine and CEE in international technology media

Lots of stories in English

Page 5: Ukraine and CEE in international technology media

Put into perspectiveMainstream:

The Next Web TechCrunch Ars Technica

Tech.eu Wired

etc.

Niche:

UADN Kyiv Post

Arctic Startup Bitspiration

EWDN

etc.

Page 6: Ukraine and CEE in international technology media

Mainstream media and CEE tech news

Page 7: Ukraine and CEE in international technology media

Mainstream media and CEE tech news

Page 8: Ukraine and CEE in international technology media

What are they writing about?

Page 9: Ukraine and CEE in international technology media

Who’s interested in CEE?

Page 10: Ukraine and CEE in international technology media

Who writes about Ukraine?

Page 11: Ukraine and CEE in international technology media

What’s interesting in Ukraine?

Page 12: Ukraine and CEE in international technology media

You can do better

• Typical story: a feature/report or a startup news piece covered by TechCrunch or The Next Web

• Two stories per month, really?

Page 13: Ukraine and CEE in international technology media

Three things to know

• Know your media • Know your strengths • Know your audience

Page 14: Ukraine and CEE in international technology media

Pitch away!

Image credit: Dan Govan / Flickr

Page 15: Ukraine and CEE in international technology media

Niche English-language media are your friends!

Page 16: Ukraine and CEE in international technology media

Thank you!

[email protected] | @shlema

More data on Github soon!

Any questions?