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This slideshow presents data on the social bookmarking share options currently available on national and regional news websites in the UK.
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UK NEWSPAPERS & UK NEWSPAPERS & SOCIAL BOOKMARKINGSOCIAL BOOKMARKING
A SnapshotA Snapshot
AIMS OF THE STUDY
To gather and present data on the share options displayed by online newspapers in the UK.
To find out which social bookmarking services are proving most popular at present.
To uncover any bookmarking differences between national and regional sites.
Discovery Education
SOCIAL BOOKMARKING:
“The ability to save and categorise a personal collection of bookmarks...
... and share them with others.” tvb.org
Mail Online
Tindle Newspapers
guardian.co.uk
The Sample: 34 UK Websites
15 National Daily Newspaper Websites From abc.org*
19 Regional Newspaper Group Websites From Newspaper Society list of 20 largest
publishers**
* Except The People – no share options**Except DC Thomson & Co – no share options
Data Gathered - 27 to 31 Oct 2008
The ResultsThe Results
SUMMARY OF FINDINGS
Five social bookmarking sites are each included as share options on the majority of the websites. They are:
Digg, Delicious, Reddit, Facebook and StumbleUpon.
Of those, Digg and Delicious links feature on all but two sites.
The highest number of share options on one site is 39 – via the Add This bookmarking plug-in.
The lowest number of share icons on a site is one.
TEN MOST COMMON SHARE OPTIONS
Percentage of total websites featuring bookmark icon:
85.3%
70.6%
26.5%
20.6%
94.1%Digg
StumbleUpon
Fark
Google Bookmarks
82.4%
41.2%
26.5%
94.1%Delicious
NewsVine
Yahoo! My Web
Technorati 17.6%
Most Popular Share Buttons
0
10
20
30
40
50
60
70
80
90
100
Digg
Delicio
us
Faceboo
k
Stum
bleU
pon
NewsV
ine
Fark
Yahoo
! My
Web
Goo
gle Book
mar
ks
Technor
ati
Mag
nolia
MyS
pace Furl
NowPub
lic
Win
dows
Live
Add T
his
Oth
er
Bookmarks
Per
cen
tag
e o
f W
ebsi
tes
The standard Add This button offers links to 39 bookmarking sites.
Used by:
dailysport.co.uk express.co.uk Mirror.co.uk
Add This
TOP 10
Percentage of Links Via Add This Button
0
10
20
30
40
50
60
70
80
90
100
Digg
Delicio
us
Faceboo
k
Stum
bleU
pon
NewsV
ine
Fark
Yahoo
! My
Web
Goo
gle Book
mar
ks
Technor
ati
Bookmarks
Per
cen
tag
e o
f W
ebsi
tes
Via Add This
Direct Links
*Including each Add This as 39 options.
OVERVIEW:
Total Number of 291*Share Options
Average per Website 8.6
Median 5
Mode 5
The NationalsThe Nationals
SUMMARY OF FINDINGS - NATIONALS
All the nationals feature the Delicious icon, almost all link to Digg, and over 70% include Reddit and Facebook options.
Compared to regionals, they have a greater spread of share options with seven bookmarks featuring on at least 40% of websites.
They have a higher average (12.5) due to the inclusion of Add This, but if each Add This counted as one option it would be less than half of that value.
Plus, almost two-thirds of the icons would be accounted for by the Big Five (Delicious, Digg, Reddit, Facebook and StumbleUpon).
National Media & Social Bookmarking
0
10
20
30
40
50
60
70
80
90
100
Bookmarks
Pe
rce
nta
ge
of
Na
tio
na
l We
bs
ite
s
THE NATIONALS
Number of Share Options:
dailysport.co.uk 39 Via Add Thisexpress.co.uk 39 Via Add ThisMirror.co.uk 39 Via Add Thisguardian.co.uk 10Telegraph.co.uk 9dailymail.co.uk 8TheSun.co.uk 7FT.com 6dailystar.co.uk 5Scotsman.com 5TheHerald.co.uk 5dailyrecord.co.uk 4independent.co.uk 4standard.co.uk 4TimesOnline.co.uk 4
Average 12.5
Median 6
Mode 4
Average 4.9(Add This as One Button)
Percentage Of Links Via Add This Button
0
10
20
30
40
50
60
70
80
90
100
Delicio
usDigg
Faceboo
k
Stum
bleU
pon
NewsV
ine
Fark
Yahoo
! My
Web
MyS
pace
Goo
gle Book
mar
ks
Bookmarks
Per
cen
tag
e o
f N
atio
nal
Web
site
s
Via AddThis
Direct Links
NATIONALS - TOP TEN
*With Add This classed as one button
Nationals - Percentage Split Per Social Bookmark
16.2%
14.9%
13.5%
10.8%
8.1%
8.1%
5.4%
5.4%
4.1%
4.1%
2.7%
2.7% 4.1%
DeliciousDiggRedditFacebookNewsVineStumbleUponFarkNowPublicAddThisYahoo! My WebGoogle BookmarksMySpaceOther
Total Share Buttons - 74*
The RegionalsThe Regionals
SUMMARY OF FINDINGS - REGIONALS
For the most part, each regional newspaper group includes share options within the template of its websites – so different titles from the same publisher have identical bookmarking buttons.
The Big Five are more popular among the regionals and there is a large gap between them and the sixth most common share option, NewsVine.
Plus, over 80% of their total share links go to those five social media sites.
Newsquest
Regional Media & Social Bookmarking
0
10
20
30
40
50
60
70
80
90
100
Bookmarks
Pe
rce
nta
ge
of
Re
gio
na
l W
eb
sit
es
THE REGIONALS
Number of Share Options:
Guardian Media Group 12Tindle Newspapers Ltd* 10CN Group 7Associated Newspapers Ltd (The Metro) 6Guiton Group 6Midlands News Association 6Archant** 5Clyde & Forth Press Ltd 5Dunfermline Press Group 5Irish News Ltd 5Johnston Press plc 5Kent Messenger Ltd 5Newsquest 5NWN Media Ltd 5Independent News & Media 4Northcliffe Media Ltd 4Trinity Mirror plc 4Iliffe News & Media 3Observer Standard Newspapers 1
Average 5.4
Median 5
Mode5
*Results taken from newest template.
**Results taken from Norwich Evening News/Eastern Daily Press options.
17.5%
16.5%
16.5%15.5%
14.6%
4.9%
2.9%
2.9%
1.9%
1.9%
1.9%
1.0%
1.0%
1.0%
DiggDeliciousFacebookRedditStumbleUponNewsVineTechnoratiYahoo! My WebFarkGoogle BookmarksMagnoliaFurlWindows LiveOther
Regionals - Percentage Split Per Social Bookmark
Total Share Buttons - 103
National – National – Regional Regional
ComparisonComparison
SUMMARY OF FINDINGS NATIONAL-REGIONAL DIFFERENCES
Fark, NewsVine, Yahoo! My Web and Google Bookmarks are among the share options more commonly used by national sites than by regionals.
MySpace and NowPublic links feature on several national sites but are not used at all by the regionals.
Facebook and StumbleUpon are more popular among the regionals by a significant margin.
National/Regional Media & Social Bookmarking
0
10
20
30
40
50
60
70
80
90
100
Bookmarks
Pe
rce
nta
ge
of
We
bs
ite
s
National
Regional
National – Regional ComparisonBiggest Percentage Differences
FARK
NEWSVINE
MYSPACE
NOWPUBLIC
YAHOO! MY WEB
Nationals + 36.2%
Nationals + 33.7%
Nationals + 33.3%
Nationals + 26.7%
Nationals + 24.2%
GOOGLE BOOKMARKS
ADD THIS
STUMBLEUPON
FURL
WINDOWS LIVE
Nationals + 22.8%
Nationals + 20.0%
Regionals + 18.9%
Regionals + 16.2%
Nationals + 14.7%
Nationals + 14.7%
More on Social Bookmarking:
JP Digital Digest Blog
Social Bookmarking I
Definitions
History
Current Landscape
Social Bookmarking II
How it relates to journalism
Pros and Cons
Louise Thomas
Research Assistant to Prof. Jane Singer – JP Chair in Digital Journalism
School of Journalism, Media & Communication
University of Central Lancashire
Blog: JP Digital Digest
Email: [email protected]
Twitter: LouiseT
Slideshare: LouiseT
Room 263Greenbank
BuildingUCLANPrestonPR1 2HE01772 894512
University of Central Lancashire
