Social Media, Storytelling and Crowdsourcing for Nonprofits

Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.

INTRODUCTIONS

In reality, how do people perceive your organization? What do they think you do?What words would they use to describe you?

What do you want people to think about your org? What do you want them to do?

#1

Show your true superhero colors.

Stop walking around like Clark Kent.

Uncovering hidden networks.

VS.

Web 1.0 vs. Web 2.0

THE NEW LANDSCAPE

Democratization.

Generosity. Knowledge-sharing. Real-time responsiveness. Informality. Humanity. Authenticity. Trust. Relationships over transactions. Transparency. The iceberg. Content-creation. Audience-focus. Collaborate with donors.

LISTEN. LEARN. PARTICIPATE.

VS.

Flier

Community of active users and storytellers.

We are using digital tools to converse, share content, help each other and influence change.

VIDEOS

PHOTOS

BLOGS

MICROBLOGS

SOCIAL NETWORKING

SOCIAL BOOKMARKING

WIDGETS

FORUMS

PODCASTS

WHY?Know your audience. What are their hopes, fear, motivations? Align your needs and theirs.

Make the right connections.

Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.)

Manage your digital footprint.

Find hidden networks.

Put a face to your organization.

Tap into the emotional magnetism of storytelling.

Increase donor loyaltyWatch emotional investment increaseLeverage word of mouth

THE BOTTOM LINE

Relatively low costSkills at tactician level quick to learnEngage the skills of volunteers

RELATIO

NSHIPS

=

Listen & followRespond to existing conversationsAdvocate for the communityTalk about donors

When you’re ready to take the dive…here’s one approach

And MOST importantly…

Iit’s not about you.

But your donors,, supporters and city rock.

What are you or your organization’s social media fears?

#2

Source: Beth Kanter

HESITATIONS

IMPLICATIONS FOR COMPANY CULTURE

Has to fit to your goals and culture, and sometimes vice versa.

-Fortress vs. Free agent- Say no to “cease and desist” letters-Map out relationships. How can you engage

and deliver better?

Nonprofit needs a social media policy. -Staff must be trained.

Best to embrace a learning culture, culture of evaluation, culture of empowering everyone.

-AdmittingFailure.org

#3

What social media strategy or tools would you use to address these nonprofit scenarios?

A nonprofit social media strategist’s best friends

Alltop. Steve Rubel. Beth Kanter. Deirdre Breakenridge. Rosetta Thurman. Problogger. Copyblogger. Avinash Kaushik. Dan Pallotta. Mashable.UIE Brain Sparks.Dan Ariely.Rosabeth Moss Kanter.

#4

What is your No. 1 takeaway today?

What do you wish you had learned?

Image CreditsProtesters: http://www.flickr.com/photos/jsgraphicdesign/1469692712

Light bulb: http://www.flickr.com/photos/kimncris/2397524922/Superman cover: http://en.wikipedia.org/wiki/File:Superman_296.jpg

Coffee cup: http://www.flickr.com/photos/monkeymuff/125297497Dance: http://www.flickr.com/photos/joshbousel/147937721/

Field game: http://www.flickr.com/photos/campusrecreation_ucdavis/Mother Teresa:

http://www.flickr.com/photos/petitzozio/5121506352/sizes/m/in/photostream/Money: http://www.flickr.com/photos/refractedmoments/223052548

Bill White: http://www.flickr.com/photos/davidortez/4164145425/Lisa Foronda: http://www.flickr.com/photos/adgiant/2522313117/

Puppy: http://www.flickr.com/photos/31760999@N05/4023809500/Dive: http://www.flickr.com/photos/nielssienaert/2713509715/

Godzilla: http://www.flickr.com/photos/imphotography/4078350401/Kermit: http://www.flickr.com/photos/afagen/3153786796Tupac: http://www.flickr.com/photos/manny/3215700946/

Maya Angelou: http://www.flickr.com/photos/pennstatelive/5187945223/Sarah McLachlan: http://www.flickr.com/photos/sfupamr/5515529096/

Thanks for participating!

Sheena T Abrahamsheena.t.abraham@gmail.com@SheenaTAbrahamhttp://sheenatabraham.wordpress.com

Affiliationshttp://www.genjuice.comhttp://www.secondmile.orghttp://www.tenaciousabe.com

Find this presentation at http://slideshare.net/sheenatabraham