UGIF 12 2010 - october 2010 pricing and packaging-external

© 2010 IBM Corporation

2010© 2010 IBM Corporation

The Beginning of the Next Decade of IBM Informix – New Packaging and Pricing Updates

Not for distribution

Rajesh Nair

IBM Informix Product Manager


20102


Disclaimer

THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR

INFORMATIONAL PURPOSES ONLY.

* All prices listed in this presentation are in US dollars only; prices vary by geography

* All pricing and calculations with competitive products are for illustrative purposes only and is

based on publicly available pricing data made available by the vendors of those products


20103



20104


Informix Product Positioning and Strategy

Delight the Install Base Define Specialized Markets

• Increase visibility

• Message viability

• Delight base

• Move to growth areas

• Develop true identity

• Increase attractiveness

Two-Pronged Strategy

Product Positioning:

1. IBM Informix is the database software voted number #1 in customer satisfaction.

2. Clients choose Informix because it is reliable, low cost, and hassle free.

3. Solution providers choose Informix because it is the easiest to embed and for its autonomic capabilities.

4. Available on Windows, Linux, Unix, and Mac OS.

While building strategic differentiation and creating a proactive culture


20105


Informix – New Names… New Editions


20106


Greater values on new for purchase editions on Informix V11.50xC7

IDS Workgroup �� Informix Growth Edition

� 3-nodes HA cluster of any type– Queries and updates on secondary nodes– No warm/idle standby charge– Full Informix license on each hot standby node, charge

metric can be different from primary

� Continuous Availability Feature (aka Shared Disk

Secondary (SDS) ) included, up to 3 SDS nodes– Same charge metric on all SDS nodes

� Advanced Access Control Feature (aka LBAC) included

� Unlimited Enterprise Replication (ER) nodes, both root/

admin and leafnodes

� Informix Warehouse for Workgroup Edition rolled into

Growth Edition– SQL Warehousing Tool (formerly Informix Warehouse

Feature) included

� 4 sockets processor limits for all charge metrics, no more

PVU limit

IDS Enterprise �� Informix Ultimate Edition

� Unlimited scaling and functionality

� Formerly for charge feature options now included– Continuous Availability Feature – Advanced Access Control Feature

� Storage Optimization Feature remains a for charge feature

option

� HA cluster of any type– No warm/idle standby charge– Full Informix license on each hot standby node, charge

metric can be different from primary

� Unlimited SDS nodes – Same charge metric on all SDS nodes

� Informix Warehouse for Enterprise Edition rolled into Ultimate

Edition– SQL Warehousing Tool (formerly Informix Warehouse

Feature) included– Purchase Storage Optimization Feature separately

� 25% SRP price reduction on Informix Ultimate Edition

PVU charge metric

No minimum order quantity on any type of usage for Authorized User Single Install and Concurrent Session charge metrics


20107


Features Unavailable:

Compression, CAF, parallel features, partitioning, ER, HDR, RSS, SDS, Advanced Access Control, Informix Warehouse,,all DataBlades except geospatial, time-series, and real-time loader

200 PVUs

4GB Informix memory

across all instances per

Install

LU virtual server, PVU, AU

Single InstallExpress (existing)

Linux, Win


Compression, Shared Disk Secondary (SDS), parallel features, partitioning, Advanced Access Control, Informix Warehouse Feature (aka SQL Warehousing Tool), multiple secondary servers

Partially Available: 2 node cluster

1 primary, 1 secondary servers (HDR)

Enterprise Replication (2 root nodes)

1 socket, max 4 cores

2GB Informix memory


Install

Free License to develop,

test, and deploy

Re-distribution license

required

Optional support - per Install/

year, renewal each year

Innovator-CLinux, Unix, Mac, Win


Compression, Shared Disk Secondary (SDS), parallel features, partitioning, Advanced Access Control, Informix Warehouse Feature (aka SQL Warehousing Tool), multiple secondary servers

Partially Available: 2-node cluster

1 primary, 1 secondary servers (HDR, RSS)

Enterprise Replication (2 root nodes)

2 sockets , max 8 cores

8GB Informix

memory across all

instances per Install

LU Socket, AU Single

Install (AUSI)

Choice EditionMac & Windows

only


Compression, parallel features, partitioning

Partially Available: 3-node cluster

1 primary, any 2 secondary servers (HDR, RSS, SDS)

unlimited ER root & leafnodes

4 sockets, max 16 cores

16GB Informix memory


Install

LU Socket, PVU, CS, AU

Single InstallGrowthLinux, Unix, add

Mac & Windows

For Charge Feature - Storage Optimization Feature option

Everything else included

unlimitedPVU, CS, AU Single InstallUltimateLinux, Unix, Mac, Win

Functionality Differentiation SummaryResource LimitsCharge MetricsEdition


20108


New Metrics

� Authorized User Single Install

– Automatic entitlement for Authorized User

� Floating User Single Session Single Install

– Floating User: A person who is accessing the Program at any particular point in time

– Licensee must obtain entitlements for the maximum number of simultaneous Floating

Users for each installation of Informix

– Automatic entitlement for Concurrent Session

� Why ?

– To align with more standard definitions within software group


20109


Informix Offering Mapping – Old to New Editions

No change – Informix Express Edition5724Z04IDS Express Edition5724Z04

No Replacement - feature included in Growth Editionn/aInformix Warehouse Feature for

Workgroup Edition

5724W93

Informix Growth Edition5725A40Informix Warehouse Workgroup

Edition

5724W92

No Replacement - feature included in Informix Ultimate Editionn/aInformix Warehouse Feature for

Enterprise Edition

5724W93

Informix Ultimate Edition + Storage Optimization Feature5725A39Informix Warehouse Enterprise Edition5724W92

No replacement - feature included in Growth Editionn/aIDS Advanced Access Control Feature

for Workgroup Edition

5724L23

Informix Growth Edition5725A40IDS Workgroup Edition5724L23

No replacement - feature included in Ultimate Editionn/aIDS Advanced Access Control Feature

for Enterprise Edition

5724L23

No replacement - feature included in Ultimate Edition,

New - limited clustering availability included in Growth Edition on

Linux & Unix, not included in Innovator-C

n/aIDS Continuous Availability Feature for

Enterprise Edition

5724L23

No Change – for charge Informix Storage Optimization Feature

option for Ultimate Edition

5725A39IDS Storage Optimization Feature for

Enterprise Edition

5724L23

Informix Ultimate Edition5725A39IDS Enterprise Edition5724L23

New Replacement OfferingNew

PIDOld OfferingPID


201010


License Entitlement Migration for IBM Passport Advantage Customers

� Customers will be automatically migrated to the new Informix replacement license entitlements

on May 25, 2010

� In the interim, until their next S&S renewal is completed, Passport Advantage will display both

the old and replacement Informix license entitlements

� Beginning on May 25, 2010, renewal quotes will be based on the new replacement part

numbers.

� After the next S&S renewal is completed, only the new replacement entitlements will be

displayed

� We prepared a customer letter explaining the entitlement migration and what to expect

– The letter is available externally in http://www-01.ibm.com/support/docview.wss?

uid=swg21431901


201011


Most Frequently Asked Questions

� Entitlements– I have parallel feature entitlements on Workgroup today, what happens when I upgrade?

• Talk to your IBM rep, you should be eligible to have those grandfathered into your new entitlement

– I have entitlements to Transaction Processing Gold Bundle. What happens to these?• Will need to manually unbundle, can choose to unbundle to new Edition• With S&S on new edition, eligible to receive Informix v11.x or later

– Are all previous feature options now included in Ultimate ?• Everything except Storage Optimization/Compression, still a feature option

– How do the new editions map to my existing entitlements?• Workgroup�Growth, Enterprise�Ultimate• These are automatic entitlements effective May 25, 2010

� Renewals– I bought CAF on an earlier version, do I still have to pay renewal?

• No, this feature is withdrawn– I bought CAF just before the announcement. Can I have my money back ?

• IBM doesn’t “refund” software• But, talk to your sales rep, they may have some other options for you


201012



� Product Usage and Support– Can I deploy any number of Innovator-C instances in production?

• Yes– When can I start using the capabilities with the new editions?

• When you upgrade to 11.50xC7 or later– What is the “Install” metric?

• A copy of Informix software that is installed on a server/computer or on a virtual server or logical partition

– What is optional Elite level selective support?• Cross-platform software technical support—around the clock and around the world • Online technical support including enhanced self-help and search capabilities • Voice support for new deployments, migration, and code-related questions • Fast problem resolution by phone for all 'Severity 1' situations—24 hours a day,

seven days a week—you decide which issues to classify as 'Severity 1' • Special Builds delivered on the latest release and one release lower only• http://www-01.ibm.com/support/docview.wss?uid=swg21431136

– Who do I contact for questions or is there an alias ?• [email protected]


201013



� BEFORE

– COLD standby was no charge

– For IDLE (Informix) or WARM (IBM) standby, required 100 PVUs

– HOT required full Informix licenses as Primary

– Secondary required same metric as Primary

� NOW

– COLD and IDLE/WARM are No Charge !

– HOT requires Informix licenses

• But does not need to be on same metric!

What’s changed with COLD, IDLE/WARM, HOT Standby ?

But you have to be on Informix 11.50xC7 or later!!


201014


Packaging changes with Informix 11.7

� The TimeSeries data type is included at no cost

� Optim Development Studio is included at no cost

� IBM Mashup Center for Informix data sources is included at no cost

� Concurrent Session charge metrics have changed to Floating User Single

Session Install (FUSSSI)


201015


Informix Growth Edition Competitiveness with MS SQL

� Informix Total Cost of Ownership is at least 31% less than Microsoft*

� Informix is priced and packaged for the mid-market

*Note: ITG Report: Cost/Benefit case for IBM Informix, Sept 2010


201016


Specialized Markets - Informix TimeSeries for Smart Meters

� Informix 11.7 is fast because:–Native Support for Time Series data

–Support for Bulk and Stream loading

–No other relational database has this capability

� Enables real-time collection of utility meter data for:–Management and Meter Control

–Warehousing and Business Intelligence

� Lower Costs–Extend life of aging assets

–Manage peak demands

–Prevent theft and ensure regulatory compliance

–Simplify application development for intelligent monitoring and control


201017


Specialized Markets - Informix TimeSeries Knocks Out Competition

� Informix took ~ 18 minutes to load data for 1 million meters; The competitor took ~ 7 hours

� Informix took ~ 25 seconds (cached) to 6 minutes to run each utility commission report;

The competitor took from 2 - 7 hours depending on the report

� Data space used by Informix is ~ 350GB; The competitor uses about 1.3TB

� Informix performance and storage comparison is linear with more meter data

Based on actual benchmark test run for a large US electrical utility company.

Based on actual benchmark test run for a large US electrical utility company.


201018


The ‘P’ ‘V’ ‘U’s of Pricing


201019


Processor, Chip, and Socket Terminology

Single core, 1 Chip

Socket

Chip

Processor Core1

1

�IBM defines processor = core�Microsoft defines processor = chip�Oracle defines processor = an occupied socket, each chip in multi-chip socket is a processor

1

Multi-cores, 1 chip

Socket

Chips (2)

Processor Cores

Multi-cores, multi-chips

1 3

2 4

1

2

3

4Socket

Chip

Processor Cores

1 3

2 4

1

2

3

4

1

With the IBM LU Socket charge metric for the Informix Growth Edition, a license is required for each socket, regardless of the number of cores or chips in each socket.

1 2


201020


Passport Advantage Software Is Licensed In Primarily Two Ways

In general, two licensing models predominate today:

Per User

One license per user20 users = 20 licenses

Processor Value Units (PVUs)

Licensing to the processor core


201021


PVU basic concepts

� Cores have a wide variety of performance characteristics– For a given workload, would need more slow cores than faster cores

– But regardless of the core type, the value is the same to the customer

� In a perfect world, middleware price for any workload would be the same

on all core technologies

IdenticalWorkload

IdenticalCustomer

Value

Relatively slow coreRequires 16 cores

Relatively fast coreRequires 4 cores

� License to the workload capacity


201022


Customers benefit when migrating to newer HW technology

� Customers benefit as they move to newer processor core technology with a

lower total number of licenses

IdenticalWorkload

IdenticalCustomer

Value

Relatively slow coreRequires 16 cores

Ex: 50 PVUs/coreTotal 800 PVUs

Relatively fast coreRequires 4 cores

Ex: 100 PVUs/coreTotal 400 PVUs

Cost per workload decreases on newer processor technology


201023


Processor cores are assigned to PVU tiers

� Introduced July, 2006

� Each middleware program has a unique price

per PVU

� PVUs are transferable among systems by

product within the enterprise

� Acquire the appropriate number of PVUs for

each processor core

� One per processor license equals 100 PVUs

� Structure consists of 6 tiers

* A complete list of PVUs by processor technology is available at the IBM PVU Website:

http://www-01.ibm.com/software/lotus/passportadvantage/pvu_licensing_for_customers.html


201024


IBM PVUs provide for two approaches

�Full capacity licensing

– Customers acquire licenses for all the physical processor cores

– Standard licensing approach in Passport Advantage

�Sub-capacity (Virtualization Capacity) licensing

– Customers acquire licenses for the lower of Virtualization Capacity or Full Capacity of the server, or group of servers

• Virtualization Capacity is the sum of the virtual core capacity available to a product

– Virtualization Capacity License Counting Rules differ by Virtualization Technology, see specific rules for your Virtualization Technology Environment:

Virtualization Capacity License Counting Rules

Examples of Licensing Scenarios Follow


201025


Full Capacity: Physical Cores on One Server

1 Server 8 Physical Cores

Server 1

IFMX

Physical Cores

Software Products

8

WAS

�Customers must acquire licenses for the Full Capacity (all physical

processor cores) in the server available to the software products:

8WebSphere software

8Informix software

Full CapacityCores to License


201026


Sub-capacity: Virtual Cores on One Server

�License for the lower of Virtualization Capacity (using LPARs, Partitions,

Virtual Machines) or Full Capacity available in the Server.

1 Server 8 Virtual Cores 8 Physical Cores

PAR 1

IFMX

Virtual Cores

Software Products

4

WAS

PAR 2

IFMX

4

PAR (or VM) = Partition

�Eligible Virtualization

Technologies can be used to

create ‘Partitions’ or ‘Virtual

Machines’ (VMs) which

restrict processor capacity

(i.e. virtualization capacity)

available to a sub-set of the

server or group of servers

Server 1

Physical Cores 8

WebSphere software

Informix software

Cores to License

84--4

8844

Full CapSub-capPAR 2PAR 1


201027


Sub- capacity : Virtual Cores on Server Cluster(This example is applicable for selected Virtualization Technologies only)

3 Servers 12 Virtual Cores 12 Physical Cores

�License for the Virtualization Capacity (using Virtual Machines) or Full

Capacity available in a group of servers (Cluster)

VM 1

IFMX

Virtual Cores

VM 2

Non-

IBM

Server 1

Software Product

1 1

VM 3

2

VM 4

IFMX

4

VM 5

IFMX

2

VM 6

IFMX

2

4 cores

Server 2

4 cores

Server 3

4 cores

Non-

IBM

Virtual Machines

12

12

Virtual Environment Physical

Environment

Note: VM2 moves between all three servers Physical Cores

1

VM 2

2

VM 3

4

VM 4

--

VM 5

1

VM 1

Cores to license

Informix software

128--

Full CapSub-capVM 6

8


201028



201029


WW Informix Director of R&D

Jerry Keesee

[email protected]

Informix Strategic Technical Services

Dilip Kikla

[email protected]

Informix WW Sales ExecutiveSteve [email protected]

Informix Product Director

Steve Troisi

[email protected]

Informix WW Sales Leader

Barbara Benis

[email protected]

Informix Product Manager

Rajesh Nair

[email protected]

Informix Business Development

Gary Proctor

[email protected]

Informix Product Manager

Doug Dailey

[email protected]

Informix Business Development

Timothy McCarthy

[email protected]

Informix Product Marketing

Sally Hartnell

[email protected]

WW Technical Sales

Scott Pickett

[email protected]

World Wide Channels Marketing

Ted Wasserman

[email protected]

Informix Competitive Technologies

Fred Ho

[email protected]

Informix World Wide Team


201030


BACKUP


201031


FUSSSI – Scenario 1


2010

Multiple Users Sharing the Same Device

8 floating user

sessions from

the client device.

Informix on a

single server with

one instance.

� Multiple users may share the same end user device.

If an individual end user establishes multiple connections, each one is counted as a separate floating user, even if they

share a common physical pathway. From the day Licensee begins using the Program, the highest number of

connections ever established at any time for each database instance created by an Install will be counted for purposes

of determining the required floating users. Licensee must acquire entitlements for the greatest number of logical

connections ever established at any time for all database instances created by each Install. See the example below


201032


FUSSSI – Scenario 2

IBM Information Management

© 2007 IBM Corporation34

Connection Spooling - Sample

IDS

(on 2 CPU machine)

Connection

Concentrator,

Application Server,

Multiplexer, etc

Connection

Management

Need licenses to cover total

number of connections from

Terminals – in this case 201

2

3

4 5

6 7 8 9 10 11

12

13

14

15

16

1718 19

20

Count concurrent

sessions

from the “end user

interface device” or

“Client Device”

i.e. terminals, computers

Not number of logical connections to IDS