Uforalive overview presentation

CONSUMER ENGAGEMENT & LOYALTY PLATFORM

1.  UFORALIVE OVERVIEW

2.  COMPETITION

3.  CORE TEAM

4.  MARKET TRENDS

5.  PROJECTIONS, ACTION & OFFERING

PRESENTATION CONTENTS

UFORALIVE OVERVIEW

1.  BRANDS ARE INVESTING HEAVILY INTO APPs AND MOBILE MARKETING CAMPAIGNS WITH LIMITED USER ENGAGEMENT AND MINIMAL EXPERIENCIAL HOOKS THAT KEEP CONSUMERS CONNECTED

2.  MANY CONSUMERS ARE SIGNED UP FOR TRADITIONAL LOYALTY PROGRAMS, BUT ACTUAL ACTIVATION AND PARTICIPATION IS LOW

3.  DIGITAL LOYALTY OFFERINGS ARE FRAGMENTED BY CURRENT TECHNICAL

SOLUTIONS AND NOT CONNECTED THROUGH A FRICTIONLESS INTEGRATED PLATFORM SOLUTION

BRAND MOBILE MARKETING AND LOYALTY CHALLENGES

CONFIDENTIAL AND PROPRIETARY

UFORALIVE COMPANY SOLUTION

UFORALIVE WAS REALIZED AND DEVELOPED BY THE CORE TEAM OF ENGAGE IN-‐GAME ADVERTISING. SINCE 2005, ENGAGE HAS SPECIALIZED IN VIDEO GAME ACTIVATION STRATEGIES, CREATING ENGAGING CONSUMER EXPERIENCES FOR TODAY'S LEADING BRANDS AND AGENCIES.

IS A TRANS-‐DEVICE APP ENGAGEMENT AND LOYALTY PLATFORM POWERING ANY CONSUMER BEHAVIOR! UFORALIVE DEEPENS COMPANIES CONSUMER RELATIONSHIPS WITH THEIR BRAND BY REWARDING ANY ACTION, ANYTIME THROUGH ANY DEVICE.


COMPLETE BRAND MISSIONS, EARN POINTS AND REDEEM PRIZES!

1. ACTIONS = MISSIONS 2. MISSIONS = POINTS 3. POINTS = REWARDS 4. REWARDS = CAPTIVATED CONSUMERS

UFORALIVE KEY PLATFORM PILLARS


SCAN

PURCHASE

WATCH

LIKE / FOLLOW / SHARE LOCATION CHECK-‐IN

VIDEO GAME / APP INTERACTION

AD INTERACTION

VISIT / REGISTER

ACTION ANYTHING™ TECHNOLOGY CREATES ENDLESS MISSIONS


POINTS: 5,000

IN-‐MESSAGE SYSTEM

INSTANT SWEEPS

FEATURED MISSIONS

PRODUCT NEWS

REWARDS STORE

MISSIONS BY CATEGORY

PRIZE MANAGEMENT

ACCOUNT & SOCIAL SETTINGS

APP POWERED USER EXPERIENCE

FLEXIBLE OPTIONS AND CUSTOMIZABLE INTERFACE


1. BROWSE MISSIONS 2. LEARN & SELECT 3. INSTRUCTIONS & LAUNCH 4. REAL-‐TIME VALIDATION

Rockstar Energy Rewards "5,000 POINTS EARNED"

Close" Redeem"

POINTS: 5,000 POINTS: 5,000

MISSIONS BY CATEGORY WITH REAL-‐TIME POINTS VALIDATION


POINTS: 5,000

5,000 10,000

50,000 8,000

1. SHOP & REDEEM REAL TO VIRTUAL REWARDS 2. MANAGE FULFILLMENT, VOUCHERS & CODES

STORE

LIVE-‐DEMAND™ DELIVERS IN-‐APP REWARDS AND REDEMPTION


DATA PERSISTENTLY UPDATES TO THE CLOUD, KEEPING ALL ACCESS POINTS CURRENT

CONSUMERS CAN ACCESS UFORALIVE ANYTIME, ANYWHERE AND THROUGH ANY PLATFORM

TRANS-‐DEVICE APP ACCESSIBILITY


CRM

APP TELEMETRY

SET-‐UP & DEPLOY

DIGITAL TRACKING

UFORALIVE CENTRAL -‐ CLOUD BASED COMMAND CENTER

DASHBOARD OFFERS REAL-‐TIME PROGRAM MANAGEMENT AND METRICS ANALYSIS

PLUG N PLAY INTEGRATION WITH ANY 3RD PARTY DATA FEED


COMPETITION

GAMIFICATION SOLUTIONS DIGITAL INCENTIVE PLATFORMS MOBILE REWARD AD NETWORKS

$12.5M in FUNDING

$12.6M in FUNDING

$5.25M in FUNDING $26.5M in FUNDING

$15.3M in FUNDING $32M in FUNDING

APPLIES GAME-‐MECHANIC TECHNOLOGY TO SOCIAL AND ONLINE CHANNELS TO I N C R E A S E C U S T OM E R LOYALTY AND ENGAGEMENT

I N C ENT I V I Z E S U S ER S ACROSS NETWORK OF MOBILE APPS TO ENGAGE WITH COMPANY'S BRAND OFFERING POINTS FOR REWARDS

ENABLES COMPANIES TO LAUNCH REWARDS AND PROMOTIONAL PROGRAMS USING MOBILE, SOCIAL OR WEB CAMPAIGNS

UFORALIVE INDIRECT COMPETITION CHANNELS

1.   TRANS-‐DEVICE APP TECHNOLOGY ENABLES PERSISTENT USER EXPERIENCE FROM ANY LOCATION, PLATFORM OR DEVICE ACCESS POINT.

2.   ACTION ANYTHING™ TECHNOLOGY CONNECTS ANY FORM OF DIGITAL ENTERTAINMENT FROM CONSOLE GAMES, TO MOBILE APPS, TO YOUTUBE VIDEOS AND BEYOND.

3.   REAL-‐PLAY™ POINTS VERIFICATION SYSTEM INFORMS USERS IN REAL-‐TIME OF ACTIONS COMPLETED AND POINTS EARNED.

4.   LIVE-‐DEMAND™ OFFERS USERS DIGITAL, TANGIBLE AND RETAIL REWARD ACTIVATION WITH INSTANT SHOPPING, REDEMPTION AND FULLFIMENT.

POINTS: 5,000

UFORALIVE OWNABLE DIFFERENTIATORS


CORE TEAM

PARIJAT AGARWAL TECHNOLOGY DIRECTOR COO AND BOARD MEMBER OF METACUBE, AGARWAL BOASTS 18+ YEARS OF TECHNOLOGY INNOVATION AND MANAGES A TEAM OF OVER 300 SOFTWARE ENGINEERS. AGARWAL CLOSES HIS EYES AND SEE’S CLEARLY IN 1’S AND 0’S. B. TECH COMPUTER SCIENCE IIT NEW DELHI

UFORALIVE CORE TEAM

DAVID SMITH CEO & PRODUCT VISIONARY FOUNDING PARTNER AND PRESIDENT OF ENGAGE IN-‐GAME ADVERTISING, SMITH BRINGS 17 YEARS OF DIGITAL MARKETING EXPERTISE AND 8 YEARS OF FIRST-‐TO-‐MARKET IN-‐GAME AD SOLUTIONS FOR LEADING FORTUNE 500 BRANDS. FROM WAKE SURFING TO MOTORCROSS, IT ’S ALL ABOUT PUSHING THE BOUNDARIES OF WHAT IS POSSIBLE. BS ADVERTISING SJSU

ELIZABETH SCHROLL CHIEF OPERATIONS F R O M S P R E A D S H E E T S T O H E L I C O P T E R S , S C H R O L L I S COMFORTABLE IN THE BOARD ROOM OR THE COCKPIT! AS COO AND MANAGING PARTNER AT ENGAGE IN-‐GAME ADVERTISING, SCHROLL HAS LEVERAGED HER YEARS OF AD AGENCY, RETAIL AND FL IGHT MANAGEMENT EXPERT ISE TO SUCCESSFULLY DRIVE PROFITS FOR ENGAGE.

CHARLIE BRAGG CLIENT DEVELOPMENT VETERAN AD SALES EXECUTIVE AND SVP OF CLIENT DEVELOPMENT AT ENGAGE IN-‐GAME ADVERTISING DELIVERS 30+ YEAR TRACK RECORD SELLING TV, DIGITAL, REWARDS P L A T F O R M S A N D I N -‐ G A M E ADVERTISING. FROM NUNCHUCKS TO SWIMMING LAPS, BRAGG KNOWS WHAT LANE TO TARGET CLIENTS. BA PSYCHOLOGY UNCC EXECUTIVE GRAD PROGRAM HAAS

PHILLIP RANCHES PLATFORM PRODUCER WITH AN ENVIABLE COMICS COLLECTION AND VIDEO GAME LIBRARY, RANCHES KNOWS HOW TO APPLY HIS IMAGINATION WHEN IT COMES TO PRODUCING CONTENT. BORN IN THE GAME INDUSTRY, RANCHES BRINGS 12+ YEARS EXPERIENCE FROM EA, SEGA AND ENGAGE IN-‐GAME ADVERTISING. BS MATHEMATICS SCU

DAN STOKES BRAND STRATEGIST PARTNER AT ENGAGE IN-‐GAME ADVERTISING AND 30+ YEAR MARKETING VETERAN AT JSTOKES AGENCY, STOKES HAS PROVIDED RAZOR-‐SHARP STRATEGY TO LITERALLY HUNDREDS OF NATIONAL B R A N D S A N D G R O W I N G COMPANIES. FROM TENNIS TO CLASSICAL GUITAR, IF IT HAS STRINGS HE'LL GET SOMETHING OUT OF IT.

YEARS OF FORGED BRAND AND GAME RELATIONSHIPS

MARKET TRENDS

BY 2016, MORE THAN 80% OF SMARTPHONE USERS WILL GAME ON THEIR DEVICES! eMARKETER REPORT, 2013

125.9 MILLION PEOPLE OR 39.8% OF THE U.S. POPULATION WILL PLAY GAMES ON THEIR PHONES THIS YEAR eMARKETER REPORT, 2013

GTA5 LAUNCHED 9.17.13 AND GENERATED $800 MILLION FIRST DAY SALES NEW YORK TIMES, 9.18.2013

GAMING IS THE LARGEST FORM OF DIGITAL ENTERTAINMENT

WORLDWIDE MOBILE AD REVENUE TO GROW 400% BETWEEN 2011-‐2016 2013 IS FORECAST TO REACH $11.4 BILLION AND HIT $24.5 BILLION BY 2016 GARTNER REPORT 2013

102 BILLION PROJECTED GLOBAL APP DOWNLOADS IN 2013, AN INCREASE OF 60% FROM 2012. GARTNER REPORT 2013

MOBILE ADVERTISING IS THE HOT TOPIC

TWITTER BUYS MoPub START-‐UP FOR $350 MILLION TO UP THE ANTE IN MOBILE ADVERTISING CRUNCHTECH 2013

TRADITIONAL LOYALTY PROGRAMS ARE STATIC ACCORDING TO THE LATEST COLLOQUY LOYALTY CENSUS, THE AVERAGE AMERICAN HOUSEHOLD BELONGS TO 21.9 PROGRAMS — YET IS ACTIVE IN FEWER THAN 10. STORES MAGAZINE, JULY 2013

GAMIFICATION IS EVOLVING INDUSTRY PRACTICES GAMIFICATION, THE PROCESS OF APPLYING GAME MECHANICS TO ACTIVITIES THAT AREN'T GAMES WILL GROW TO $2.8 BILLION BY 2016 M2 RESEARCH, 2012

LOYALTY PROGRAMS ARE EVOLVING

PROJECTIONS, ACTION AND OFFERING

REVENUE CHANNELS AND PROJECTIONS


TECHNOLOGY OFFERINGS PROGRAM SET-‐UP AND TESTING

CUSTOM ADD-‐ONS

ANNUAL LICENSE

TECH, ADMIN AND USER SUPPORT

CREATIVE SERVICES INTERFACE VISUAL DESIGN & COPY

3RD PARTY GAME INTEGRATION

CUSTOM GAME DEVELOPMENT

PARTNERSHIP MARKETING & PROMOTIONS

GROSS SALES PROJECTIONS

12 MONTHS -‐-‐ $400,000

24 MONTHS -‐-‐ $3,135,000

36 MONTHS -‐-‐ $6,085,000

48 MONTHS -‐-‐ $9,110,000

60 MONTHS -‐-‐ $12,885,000

•  TARGET FUNDING: $500,000

•  COMPANY VALUATION: $3,500,000

•  INVESTMENT OFFER: CONVERTIBLE NOTE

•  CURRENT FUNDING: ENGAGE IN-‐GAME ADVERTISING, LLC

•  PROTOTYPE COMPLETED 10/15/13

•  CURRENT BETA CLIENT DISCUSSIONS:

•  CURRENT BETA CLIENT DISCUSSIONS:

•  SECONDARY BETA CLIENT PROSPECTS:

ACTIVITY INVESTMENT OFFERING


ACTIVITY AND INVESTMENT OFFERING

APPAREL FASHION RETAIL

QSR

SPORTS

ELECTRONICS

AUTO/MOTO

SNACK FOOD

CONFECTIONS

GAMING

MOBILE C-‐TECH MUSIC ARTISTS

ELECTRONICS RETAIL

TV/CABLE BEVERAGE

POST-‐BETA BRAND TARGET SAMPLING


THANKS FOR PLAYING

Technology

Uforalive overview presentation