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Sony Entertainment Network decided to switch their global operations to an Enterprise Open Source CMS and picked TYPO3 CMS for the task. The challenge in it all: 57 countries and 14 languages, 2000+ pages, 3000 redirects and millions of products developed and deployed in 6 weeks. Find out why and how this was achieved in this presentation. Kian T. Gould Kian T. Gould is the founder and managing director of AOE media GmbH. While still at school he founded the company and worked on a variety of demanding Internet projects. He has over a dozen years of experience in the rollout of complex Internet portals and applications. During this time he has worked on more than 500 Enterprise web projects. As a Senator in the "Bundesverband für Wirtschaftsförderung und Außenwirtschaft" (Federal Association for Economic Advancement and Foreign Trade) he advises the German Federal Government on Open-Source Technology issues. Kian is the official fundraiser for the TYPO3 association and in charge of marketing for the Enterprise Web CMS, as well as being involved in a variety of TYPO3 Community projects.
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CEO / Founder
First, A Little Background…
Sony Corporation of America
• SCA is the U.S. subsidiary of Sony Corporation (Headquartered in Tokyo)
• Based in New York, NY • Sony is a leading manufacturer of audio, video,
communications, and information technology products for the consumer and professional markets.
– Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.
Sony Network Entertainment (SNEI)
• Drives vision, strategy and execution for network services across the entire Sony Group
• Offers consumers compelling, connected entertainment experiences across a variety of consumer electronics devices
• A division of the Networked Products and Services Group • Based in San Francisco, Los Angeles, San Diego • Brands Include:
– PlayStation® Network, Sony Entertainment Network, Music Unlimited and Video Unlimited
The Challenge
“We’re getting more requests than we can manage. Do you think we need a CMS?”
The SEN Legacy System The painpoints
“CMS” Publishing System • Not a true CMS. Never designed to support required number of
locales/pages
Static Publishing • Systems environments could only support static files • Frequent releases (2-3 times/week)
Workflow Bottleneck • 30 Stakeholders, 1 Developer/Agency
High Complexity • Rate of complexity increasing exponentially as new locales are being
added • High probability of errors with compounding logic
The Requirements
The Requirements Getting it right from the start
14 languages 57 countries (Expanding to 75+ countries) Need support for web, mobile, device sites 2,000+ pages of content Thousands of products (music, video, games) Thousands of redirects to support
• Geo-IP, A to B, Device-based etc.
15+ Planned Releases per month Legal pages, press releases, marketing promotions… A/B Testing Analytics
Weighing the options… Commercial CMS, Open Source CMS, TYP-03 Huh?”
Commercial CMS Always the first on the table
Advantages: Brand Recognition
• Easier corporate sponsorship
“Less Liability” • If something goes wrong,
there’s someone to hold accountable
“Better” Support • “If I pay for commercial
software, then there must be someone I can call”
Disadvantages: Higher Costs
• Exorbitant licensing & support costs
New Feature Requests • Proprietary code base • Extended features costly
Corporate Changes • Mergers, acquisitions,
shutdowns
Open-Source CMS The smarter alternative?
Advantages: Lower Costs
• No licensing fees. Support costs are generally lower than commercial
Community Support • Organic/viral development
stability
Vendor Transitions • Easier to transition to new
implementation vendor if necessary
Disadvantages: Less Support
• Segmented support communities
Less Documentation • Generally the case for OS – not
in the case of TYPO3
A Perception Challenge • “We don’t value what we don’t
pay for”
TYPO3 CMS The system of choice
Advantages: Enterprise Class
• Multi-site administration, top-down publishing, security, etc.
Internationalization • Language localization and
backend interface localization
Extensibility • Framework approach, plug-
ins, add-on modules, configurability
Disadvantages: U.S. Based Support
• Less prominent in U.S. vs. Europe
Complexity • Typoscript, extension
development, content integration, steep learning curve, etc
Systems Integration • Systems configuration,
Continuous Integration, PHP, etc
The solution Rapid Development & Deployment
Getting it done … on a very tight schedule
Feb 17, 2012: Awarded as TYPO3 Implementation Vendor 6 weeks development & migration
• 15 developers & project managers • Synchronized content during 15 static releases • Redirect management of over 2,000 redirects • Scraper functionality to index legal content • 50+ locales (single/multi page tree) • Localized product listings (music, video, games) • Web and mobile versions
2 weeks coordination with IT team • High security setup • Loadbalancing • Continuous Deployment
April 17, 2012: Full Relaunch
+
Today Productive, stable platform
Collaborative workflow with multiple agencies using TYPO3 • 50+ content editors/producers; integrated workspaces/workflow • Working on integration with other Sony group properties
2 weekly releases & real-time publishing • TYPO3 in production on live servers
Country expansion and localization Content editing and scheduling Funding innovation
• Automated product feeds module • Redirect management module • Dynamic imaging module
Want to know more?
Global Headquarter: AOE media GmbH Borsigstr. 3. 65205 Wiesbaden Tel.: +49 6122 70707-0 Fax: +49 6122 70707-199 E-Mail: [email protected] Web: http://www.aoemediacom