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My Trade Book Review for Public Relations
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Review By Sarah Monahan
Author, Shel Israel
Follow Shel on Twitter:
@shelisrael
Or his blog:
http://globalneighbourhoods.net/
Or LinkedIn:
http://www.linkedin.com/in/shelisrael
Social Media’s #1 Fans
Coauthor of the book, Naked Conversations with Robert Scoble
(That’s Scoble)
Shel
and is the founder and CEO of SIPR, his public relations agency. He is
also part of the Red Sox Nation.
Attended Boston University,
As well as Northeastern University,
Shel also…
Through Twitterville, I Have Learned That…
Twitter took 2 weeks to be created
Twitter was founded by:
Ev Williams
Biz Stone Jack Dorsey
The Big Debut!
South By Southwest in Austin, Texas
It’s Followers
Hungry? Why Wait
A guy once placed an order for a breakfast burrito via Twitter
The Good Thing is…
Companies began listening
And I also learned,
>
People like knowing they are talking to a
person
More than they do to a logo
And that Twitter is big in the airline industry…
“Folks, this is your captain speaking…just sit tight and relax”
Especially in times like this…
Hudson River Crash
January 15, 2009
And, did you
know…
Our President, BarackObama
(or at least someone paid) also Tweets!
One of the best things I’ve learned,
Is how Twitter is now being used for great causes
To My Surprise
The impact on customer service is
greater
Brand loyalty and customer
relationships are stronger
And small businesses are able to reach global neighborhoods
More on the subject…
Attention, Students!
(They are totally tweeting…)
