Twitter Twitter

As a Social Media OutletAs a Social Media OutletBy: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and CourtneyBy: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and Courtney

Group 6Group 6

ObjectivesObjectives Jaime- The beginning of TwitterJaime- The beginning of Twitter

Dave- Twitter & PR Dave- Twitter & PR (politics, news, businesses)(politics, news, businesses)

Lauryn- Twitter Chat & Social NetworkingLauryn- Twitter Chat & Social Networking

Kaitlyn- PR Studchat Kaitlyn- PR Studchat ( details)( details)

Stephanie- PR Studchat Stephanie- PR Studchat (experience)(experience)

The Birth of TwitterThe Birth of Twitter

What is Twitter?What is Twitter?

Cofounders- Cofounders- Even Williams, Biz Stone, Jack DorseyEven Williams, Biz Stone, Jack Dorsey

Twitter and News organizationsTwitter and News organizations

The Birth of Twitter IIThe Birth of Twitter II Twitter is useful when stories are in Twitter is useful when stories are in

progressprogress

Twitter = easy accessTwitter = easy access

Who uses Twitter? Who uses Twitter? ( various age groups, broader use)( various age groups, broader use)

Twitter In PoliticsTwitter In Politics

Positives:Positives: use Twitter to interact in use Twitter to interact in

real time with their real time with their constituentsconstituents

gage public support on gage public support on various bills being various bills being proposed proposed

feedback to the opposing feedback to the opposing party’s ideas. party’s ideas.

Understand minority public Understand minority public opinionopinion

Use to react to important Use to react to important speechesspeeches

NegativesNegatives

Content of speeches can Content of speeches can be misconstruedbe misconstrued

Difficult to put “positive Difficult to put “positive spin” on issues.spin” on issues.

Privacy issues.Privacy issues.

Twitter Used In the Main Stream Twitter Used In the Main Stream MediaMedia

PositivesPositives Discuss current issues Discuss current issues

that are being talked that are being talked about in the news in about in the news in real time.real time.

Example: CNN’s Rick Example: CNN’s Rick SanchezSanchez

Provides audience Provides audience feedback- allows feedback- allows audience to interact audience to interact with news reporters. with news reporters.

NegativesNegatives Opinions expressed Opinions expressed

are not always that of are not always that of the host. (i.e., the host. (i.e., responders are often responders are often employees.) employees.)

Potentially impact Potentially impact reputation of companyreputation of company

How Today’s Businesses Use How Today’s Businesses Use TwitterTwitter

PositivesPositives gain valuable insight gain valuable insight

from consumersfrom consumers– DemographicsDemographics

Consumer feedbackConsumer feedback

How it has impacted How it has impacted businesses?businesses?

NegativesNegatives Product vulnerability. Product vulnerability.

Potential to become Potential to become too focused on a too focused on a specific demographic specific demographic population. population.

History of Social NetworkingHistory of Social Networking

BBS- Bulletin Board System BBS- Bulletin Board System

CompuServe-computer communication CompuServe-computer communication system ( 1970’s)system ( 1970’s)

AOL-”internet before the internet”AOL-”internet before the internet”

Social Websites ExplodeSocial Websites Explode

Friendstar, Myspace, FacebookFriendstar, Myspace, Facebook

Multiple uses for these social websitesMultiple uses for these social websites (friendship, networking, possible interviews)(friendship, networking, possible interviews)

Twitter- the most advanced form of social Twitter- the most advanced form of social networkingnetworking

PRStudChatPRStudChat

PRStudChat- function PRStudChat- function (Brings people together)(Brings people together)

Deirdre Breakenridge- MarketwyseDeirdre Breakenridge- Marketwyse

Hashtags & TweetsHashtags & Tweets

PRStudChat IIPRStudChat II

What does PRStudChat have to offer?What does PRStudChat have to offer?

PRStudChat Event PRStudChat Event (when and where)(when and where)

Event Prize for the school with most Event Prize for the school with most participantsparticipants

Postive Publicity for winning school!Postive Publicity for winning school!

#PRStudChat #PRStudChat Hundreds of students and professionals are able to connect all over the U.S.

- participants from: NJ, NY, Fla., Ore., Ala.,

409 different perspectives interesting perspectives about public relations - http://wthashtag.com/Prstudchat

-1800 tweets in #PRStudchat during event

Open participation in real time- able to get instant reaction and feedback to questions

Complications Complications

Too many responses, sometimes difficult to Too many responses, sometimes difficult to follow. follow.

#PRStudchat- not a forum to meet “Puerto #PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies)Rican Studs”- (sorry ladies)

– Should have invitational access to prevent this.Should have invitational access to prevent this.

ConclusionConclusion