Experiential Twitter Installations more than just a #hashtag© iD Experiential 2013

With over 500 million people using Twitter

worldwide…

…It is the ideal platform for brands to engage with their consumers

However,aside from re-tweet competitions, brands don’t make the most of Twitter

It’s more than just a… #

Twitter can interact with physical installations in the real world too!

And it’s one of the most effective ways to amplify the reach of a live brand experience

Imagine tweeting a vending machine to receive a sweet… in real-time!

For example:

You are instantly immersed in the experience, while…

…Your sweet tweet goes global!

The technology already exists, so why isn’t it used by more brands?

Traditional Twitter activated installations take 5-30 seconds to convert a tweet into an action in the real world

Because The average consumer decision is made in 3 seconds

They just aren’t fast

enough!

Working with the new Twitter streaming API we have developed our own framework for creating…

Therefore more individual consumer interactions can

take place

Effective

Instant

Twitter Installations

See how it works for yourself

In the following video we bring this bright idea to life in a live experiment…

So now, when consumers interact with your brand at a live event they could…

Set off fireworks

With a tweet!

We developed the following experiment to show brands

that the possibilities are endless

This simplifies how this type of technology can help

brands truly connect with their consumers instantly

The technology can be adjusted to almost

anything e.g. turning on a cars engine or lighting up a

building

*Video to be inserted

Light up a building

With a tweet

Control the musicWith a tweet

The only limit is your imagination!

To find out more Contact iD

www.iDagency.com020 7428 1479