Twitter For Job Search

Copyright © 2009 Peter Denyer

Twitter for Job Search Augmenting Your Job Hunting Strategy

1

Monday, March 15, 2010


Twitter?You’ve Got to be Kidding ...

• Social side vs business side of Twitter- There is a lot of “noise” on Twitter. We’ll

learn how to filter what’s important to your job hunting- Although you can still follow your celebrity of choice!

More about “following” later

- So, let’s get started ..

2



Basic Concepts• Think of Twitter as Micro-blogging

- limit of 140 characters to say something or share information (aka Tweet)

- various ways to reduce long URLs - http://bit.ly, http://tinyurl.com or automatically in apps

like TweetDeck

• Following / Follower- people or organizations that you want to

immediately receive their Tweets, or who want to immediately receive your Tweets

3


http://bit.ly

http://bit.ly

http://tinyurl.com

http://tinyurl.com


Getting Started

4



Junk Followers

5

We’ll unfollow

these


Copyright © 2009 Peter Denyer 6

• Fill in account Settings

Establish Yourself

Important so that

people can find you!

Custom background

is easy!

Consider adding a picture



For Example:

7



Now What ...

8

Initial focus on Search function



Important Concepts• The @reply

- prefacing a tweet with @username indicates a reply to a specific user- although, everyone following you can see this

• A mention- an @reply in the body of a tweet

• Direct message (DM)- “d username” sends tweet only to that user

9



Easy to see

10



Important Concepts

• The hashtag (#)- prefacing an information item with the hash

tag makes it easy to find/show all current Tweets containing that information

11



RSS Feeds

• Really Simple Syndication- A format to publish frequently updated

information

- RSS readers can be web-based, desktop-based of mobile-based applications- mail clients, web browsers, stand alone RSS readers

- See http://en.wikipedia.org/wiki/RSS for additional background details

12


http://en.wikipedia.org/wiki/RSS

http://en.wikipedia.org/wiki/RSS


RSS Readers

13

• RSS in Firefox - aka LiveFeed Note the blue RSS

logo

Live Feed bookmark

for this source



RSS Readers• RSS through a web portal application

14



RSS Readers• RSS through a Mail client

15

My list of RSS feeds



Job-Focused Tweets

16

• Lots of Job Board and Related Tweets

Search criteria



Interesting #Tags

17

#job #jobs #jobsearch #jobangles

#jobhunt #jobseekers #SFtweetifier #SFbay

#TweetMyJobs #hiring #cl #marketing

#sales #engineering #finance #admin

#legal #food #PinkSlipMixer #LaidOffCamp

Use logical operators AND OR refine search. Google “Twitter Job Search” to get pointers to additional info, such as: http://mashable.com/2009/03/13/twitter-jobs/


http://mashable.com/2009/03/13/twitter-jobs/

http://mashable.com/2009/03/13/twitter-jobs/


Find Companies Recruiting on Twitter

18

• Search for job related Tweets from your Target Company list:

Search here with company

name

Follow or RSS feed



Some Companies Recruiting on Twitter

19

Accenture: @Accenture_Jobs Agilent: @JobsatAgilent Apple: @timesse and @1984jobs

AT&T: @ATTjobs BAE Systems: @kellyviglione CapGemini @CapGeminiNA (US/Canada)

CitiGroup: @CitiGroupJobs Disney/ABC: @DisneyABCEMC Careers: @EMCCareers and @EMCCollege

Google: @googlejobs Intel: @Jobsatintel Kaiser Permanente: @JennStockton

Raytheon: @Raytheon_Jobs Southwest Airlines: @SWALesa Twitter: @jobs

United Parcel Service: @UPSjobs Verizon: @VerizonCareers Wipro: @WiproCareers

- For a more complete and updated list see:- http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html


http://www.twitter.com/accenture_jobs

http://www.twitter.com/accenture_jobs

http://www.twitter.com/jobsatagilent

http://www.twitter.com/jobsatagilent

http://www.twitter.com/timesse

http://www.twitter.com/timesse

http://www.twitter.com/1984jobs

http://www.twitter.com/1984jobs

http://www.twitter.com/attjobs

http://www.twitter.com/attjobs

http://www.twitter.com/kellyviglione

http://www.twitter.com/kellyviglione

http://www.twitter.com/capgeminiNA

http://www.twitter.com/capgeminiNA

http://www.twitter.com/CitigroupJobs

http://www.twitter.com/CitigroupJobs

http://www.twitter.com/disneyabc

http://www.twitter.com/disneyabc

http://www.twitter.com/emccareers

http://www.twitter.com/emccareers

http://www.twitter.com/emccollege

http://www.twitter.com/emccollege

http://twitter.com/googlejobs

http://twitter.com/googlejobs

http://www.twitter.com/jobsatintel

http://www.twitter.com/jobsatintel

http://www.twitter.com/JennStockton

http://www.twitter.com/JennStockton

http://www.twitter.com/raytheon_jobs

http://www.twitter.com/raytheon_jobs

http://www.twitter.com/swalesa

http://www.twitter.com/swalesa

http://www.twitter.com/jobs

http://www.twitter.com/jobs

http://www.twitter.com/upsjobs

http://www.twitter.com/upsjobs

http://www.twitter.com/verizonCareers

http://www.twitter.com/verizonCareers

http://www.twitter.com/WiproCareers

http://www.twitter.com/WiproCareers


Top Bay Area Companies

• SF Chronicle Top 200 Bay Area Companies - http://www.sfgate.com/chron200/

• Check company websites and/or company’s employment website for Twitter link or RSS feed

20


http://www.sfgate.com/chron200/

http://www.sfgate.com/chron200/


Jobs Around the World

• 400+ Twitter Feeds of Job Openings from Around the Worldhttp://jobmob.co.il/blog/twitter-job-openings-postings-leads/

- Free Book from JobMob!- sign up to follow JobMob and be eligible to receive a

free copy of “The Ultimate Twitter Job Search Guide”

21


http://jobmob.co.il/blog/twitter-job-openings-postings-leads/

http://jobmob.co.il/blog/twitter-job-openings-postings-leads/


Company - Product - Discipline Research

• What’s the buzz?

22

Use Search

function



Interesting Folks to Follow• Who is providing information valuable to

your Job Hunt or career interests?

• For example:- firedupcareers (career advice)

- irenekoehler (advice on social media, networking)

- pollypearson (VP employment at EMC)

- therecruiterguy (Director, ATT Talent Attraction)

- You’ll easily find more

23



For Example

• A recent Tweet from EMCCareers:

24



Your Tweets• It’s all about Content!!!

- Demonstrate your expertise - get visible- Tweet or re-Tweet references to information

- @reply and DM to carry out conversation

- Use compressed URL’s to save characters

• Don’t overdo it- Consistency, not volume

• The world can see you!- Don’t Tweet anything you wouldn’t want on the front

page of USA Today!

25



Oh, By the Way ...

• No One Can Find Me!- My UserName isn’t seen with “Find People”

- You need at least 1 follower and about 24 hrs for your UserName to get indexed by Twitter

- Solution - Invite your friends to Follow you!

- Alternatively - Tweet something - others will find you from the “Search” function. They click on your UserName and they’ll get to your timeline. They can can follow you from there

26



Link to Other Social Media Sites• Link twitter and facebook

- Job hunt vs social focus?

- Link is via a facebook application- see Appendix 2 for details

• Link twitter and LinkedIn- Your Twitter update frequency may be an issue

27



Resources• Twitter help:

- http://twitter.com/help/start

• Mastering Twitter in 10 Minutes- http://twitteroid.com/blog/wp-content/files/

MasteringTwitter.2009-c.pdf

• This presentation- see the SlideShare presentations on my

LinkedIn page at:- http://www.linkedin.com/in/peterdenyer

28


http://twitter.com/help/start

http://twitter.com/help/start

http://twitteroid.com/blog/wp-content/files/MasteringTwitter.2009-c.pdf





More Resources• CIO.com

• How to use Twitter to Job Hunthttp://www.cio.com/article/482324/Twitter_Tips_How_to_Use_Twitter_to_Job_Hunt

• ABC News- Twitter Job Hunt Mistakes to Avoid

http://abcnews.go.com/Business/Economy/story?id=7169644&page=1

• and you’ll find many, many more to review!

29


http://www.cio.com/article/482324/Twitter_Tips_How_to_Use_Twitter_to_Job_Hunt









Take-Aways• Use Twitter to enhance your online

“brand”- consistent pictures, bio’s, backgrounds etc

• Use Twitter to augment your job search:- Demonstrate your expertise and/or interest in a company

or community

- Select by Company, Location, Discipline, Job Type, Job Board, and other selection criteria

- Real-time, List or RSS feed

- Follow interesting people

30



Thank You!

31

e-mail: [email protected]

twitter: JadeWarrior


mailto:[email protected]

mailto:[email protected]


AppendiciesMore useful information

32



• Instructions on how to create your own- TheClosetEntrepreneur

- http://theclosetentrepreneur.com/create-a-twitter-background-using-powerpoint

- SEOMofo- http://www.seomofo.com/antisocial-media/custom-

twitter-background.html

33

A1.0 Twitter Backgrounds


http://theclosetentrepreneur.com/create-a-twitter-background-using-powerpoint





A1.1 More Twitter Backgrounds• Free application resources for Twitter

backgrounds- http://twitbacks.com

- lots of free templates, site registration required

- http://mashable.com/2009/5/23/twitter-backgrounds- plus additional links to some great examples of Twitter

backgrounds for inspiration

- Google search for many more similar citations

34


http://twitbacks.com

http://twitbacks.com

http://mashable.com/2009/5/23/twitter-backgrounds





A2.0 Link facebook and twitter

35

• Log into facebook

• Search for twitter application

• Found twitter application

• Click on View Application




36

•Click on Allow Access

• Click on Go To Application




37

• Log into twitter

•Allow twitter update to facebook

•Done!


Technology

Twitter For Job Search