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Augment your job search using Twitter. Follow this "how to" guide to quickly come up to speed in using Twitter to add another dimension to your on-line job search campaign.
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Copyright © 2009 Peter Denyer
Twitter for Job Search Augmenting Your Job Hunting Strategy
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Monday, March 15, 2010
Copyright © 2009 Peter Denyer
Twitter?You’ve Got to be Kidding ...
• Social side vs business side of Twitter- There is a lot of “noise” on Twitter. We’ll
learn how to filter what’s important to your job hunting- Although you can still follow your celebrity of choice!
More about “following” later
- So, let’s get started ..
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Copyright © 2009 Peter Denyer
Basic Concepts• Think of Twitter as Micro-blogging
- limit of 140 characters to say something or share information (aka Tweet)
- various ways to reduce long URLs - http://bit.ly, http://tinyurl.com or automatically in apps
like TweetDeck
• Following / Follower- people or organizations that you want to
immediately receive their Tweets, or who want to immediately receive your Tweets
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Copyright © 2009 Peter Denyer
Getting Started
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Junk Followers
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We’ll unfollow
these
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• Fill in account Settings
Establish Yourself
Important so that
people can find you!
Custom background
is easy!
Consider adding a picture
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Copyright © 2009 Peter Denyer
For Example:
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Now What ...
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Initial focus on Search function
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Copyright © 2009 Peter Denyer
Important Concepts• The @reply
- prefacing a tweet with @username indicates a reply to a specific user- although, everyone following you can see this
• A mention- an @reply in the body of a tweet
• Direct message (DM)- “d username” sends tweet only to that user
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Easy to see
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Copyright © 2009 Peter Denyer
Important Concepts
• The hashtag (#)- prefacing an information item with the hash
tag makes it easy to find/show all current Tweets containing that information
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Copyright © 2009 Peter Denyer
RSS Feeds
• Really Simple Syndication- A format to publish frequently updated
information
- RSS readers can be web-based, desktop-based of mobile-based applications- mail clients, web browsers, stand alone RSS readers
- See http://en.wikipedia.org/wiki/RSS for additional background details
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Copyright © 2009 Peter Denyer
RSS Readers
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• RSS in Firefox - aka LiveFeed Note the blue RSS
logo
Live Feed bookmark
for this source
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Copyright © 2009 Peter Denyer
RSS Readers• RSS through a web portal application
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Copyright © 2009 Peter Denyer
RSS Readers• RSS through a Mail client
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My list of RSS feeds
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Copyright © 2009 Peter Denyer
Job-Focused Tweets
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• Lots of Job Board and Related Tweets
Search criteria
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Copyright © 2009 Peter Denyer
Interesting #Tags
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#job #jobs #jobsearch #jobangles
#jobhunt #jobseekers #SFtweetifier #SFbay
#TweetMyJobs #hiring #cl #marketing
#sales #engineering #finance #admin
#legal #food #PinkSlipMixer #LaidOffCamp
Use logical operators AND OR refine search. Google “Twitter Job Search” to get pointers to additional info, such as: http://mashable.com/2009/03/13/twitter-jobs/
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Copyright © 2009 Peter Denyer
Find Companies Recruiting on Twitter
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• Search for job related Tweets from your Target Company list:
Search here with company
name
Follow or RSS feed
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Copyright © 2009 Peter Denyer
Some Companies Recruiting on Twitter
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Accenture: @Accenture_Jobs Agilent: @JobsatAgilent Apple: @timesse and @1984jobs
AT&T: @ATTjobs BAE Systems: @kellyviglione CapGemini @CapGeminiNA (US/Canada)
CitiGroup: @CitiGroupJobs Disney/ABC: @DisneyABCEMC Careers: @EMCCareers and @EMCCollege
Google: @googlejobs Intel: @Jobsatintel Kaiser Permanente: @JennStockton
Raytheon: @Raytheon_Jobs Southwest Airlines: @SWALesa Twitter: @jobs
United Parcel Service: @UPSjobs Verizon: @VerizonCareers Wipro: @WiproCareers
- For a more complete and updated list see:- http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html
Monday, March 15, 2010
Copyright © 2009 Peter Denyer
Top Bay Area Companies
• SF Chronicle Top 200 Bay Area Companies - http://www.sfgate.com/chron200/
• Check company websites and/or company’s employment website for Twitter link or RSS feed
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Copyright © 2009 Peter Denyer
Jobs Around the World
• 400+ Twitter Feeds of Job Openings from Around the Worldhttp://jobmob.co.il/blog/twitter-job-openings-postings-leads/
- Free Book from JobMob!- sign up to follow JobMob and be eligible to receive a
free copy of “The Ultimate Twitter Job Search Guide”
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Copyright © 2009 Peter Denyer
Company - Product - Discipline Research
• What’s the buzz?
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Use Search
function
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Copyright © 2009 Peter Denyer
Interesting Folks to Follow• Who is providing information valuable to
your Job Hunt or career interests?
• For example:- firedupcareers (career advice)
- irenekoehler (advice on social media, networking)
- pollypearson (VP employment at EMC)
- therecruiterguy (Director, ATT Talent Attraction)
- You’ll easily find more
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For Example
• A recent Tweet from EMCCareers:
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Your Tweets• It’s all about Content!!!
- Demonstrate your expertise - get visible- Tweet or re-Tweet references to information
- @reply and DM to carry out conversation
- Use compressed URL’s to save characters
• Don’t overdo it- Consistency, not volume
• The world can see you!- Don’t Tweet anything you wouldn’t want on the front
page of USA Today!
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Copyright © 2009 Peter Denyer
Oh, By the Way ...
• No One Can Find Me!- My UserName isn’t seen with “Find People”
- You need at least 1 follower and about 24 hrs for your UserName to get indexed by Twitter
- Solution - Invite your friends to Follow you!
- Alternatively - Tweet something - others will find you from the “Search” function. They click on your UserName and they’ll get to your timeline. They can can follow you from there
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Copyright © 2009 Peter Denyer
Link to Other Social Media Sites• Link twitter and facebook
- Job hunt vs social focus?
- Link is via a facebook application- see Appendix 2 for details
• Link twitter and LinkedIn- Your Twitter update frequency may be an issue
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Copyright © 2009 Peter Denyer
Resources• Twitter help:
- http://twitter.com/help/start
• Mastering Twitter in 10 Minutes- http://twitteroid.com/blog/wp-content/files/
MasteringTwitter.2009-c.pdf
• This presentation- see the SlideShare presentations on my
LinkedIn page at:- http://www.linkedin.com/in/peterdenyer
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More Resources• CIO.com
• How to use Twitter to Job Hunthttp://www.cio.com/article/482324/Twitter_Tips_How_to_Use_Twitter_to_Job_Hunt
• ABC News- Twitter Job Hunt Mistakes to Avoid
http://abcnews.go.com/Business/Economy/story?id=7169644&page=1
• and you’ll find many, many more to review!
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Take-Aways• Use Twitter to enhance your online
“brand”- consistent pictures, bio’s, backgrounds etc
• Use Twitter to augment your job search:- Demonstrate your expertise and/or interest in a company
or community
- Select by Company, Location, Discipline, Job Type, Job Board, and other selection criteria
- Real-time, List or RSS feed
- Follow interesting people
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Copyright © 2009 Peter Denyer
Thank You!
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e-mail: [email protected]
twitter: JadeWarrior
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Copyright © 2009 Peter Denyer
AppendiciesMore useful information
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• Instructions on how to create your own- TheClosetEntrepreneur
- http://theclosetentrepreneur.com/create-a-twitter-background-using-powerpoint
- SEOMofo- http://www.seomofo.com/antisocial-media/custom-
twitter-background.html
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A1.0 Twitter Backgrounds
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Copyright © 2009 Peter Denyer
A1.1 More Twitter Backgrounds• Free application resources for Twitter
backgrounds- http://twitbacks.com
- lots of free templates, site registration required
- http://mashable.com/2009/5/23/twitter-backgrounds- plus additional links to some great examples of Twitter
backgrounds for inspiration
- Google search for many more similar citations
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A2.0 Link facebook and twitter
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• Log into facebook
• Search for twitter application
• Found twitter application
• Click on View Application
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Copyright © 2009 Peter Denyer
A2.1 Link facebook and twitter
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•Click on Allow Access
• Click on Go To Application
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Copyright © 2009 Peter Denyer
A2.2 Link facebook and twitter
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• Log into twitter
•Allow twitter update to facebook
•Done!
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