Twitter for Heads of School

& Directors of Admission

Jess Creach

What are your goals?

What does a good tweet look like?

Who is doing this well?

How do I get started? ?

Communicate uniquely

Increase & Maintain Enrollment How do you do that?

Distinguish yourself as an innovator

Communicate with parents

Communicate MORE than other schools

Anatomy of a (Good) Tweet (timed)

Anatomy of a (Good) Tweet (relevant)

Anatomy of a (Good) Tweet (includes digital media)

Anatomy of a (Good) Tweet (directs to website)

Anatomy of a (Good) Tweet (engages)

So...who is doing this well already?

So...who is doing this well already?

Benefits(enables the best work from the community, demonstrates how s/he is an

active and engaged member of the community)

AvailabilityMake tools readily available

Check-InsCheck in regularly to see how it’s going

Getting the Word OutEnsure success - get the word out

@jesscreachjessc@whipplehill.com