Twitter Findability: Tweet Your Way to the TOP of Search Results!

Heather LutzeCEO/Founder

Findability Group @HeatherLutze

Is it really possible to say anything meaningful or useful in only 140 characters? (82 characters)

Twenty percent of current Internet Users would answer with a resounding “YES!” (78 characters)

By 2011, 200+ million users embraced Twitter, the rapidly growing micro blogging site that takes advantage of the popularity of texting. (136 characters)

Twitter Real Business Case Study

Bill Gerth, Head of Comcast

Twitter Group“Comcast Bill”

“…being in social media space gives us a way to reach our customers who use the space. In addition, sites like Twitter give us a great real-time view into what’s happening and what people are thinking. Providing customer service via social media is just one of the ways we’re working to improve the customer experience, and its really a win-win for our customers and us.”

Findability 101

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Action Plan1.Discover Beneficial Keywords for your Industry

-Understand the Buying Process for Customers-Don’t Guess Use a Keyword

Setup a professional account name • Twitter.com/RVDealerFlorida

Make your site professional as possible• Your logo• Call to Action • Contact Information

Write Your Profile Description • Use keywords in description

Decide who will become the face of your Twitter Presence ALWAYS use a picture of a real person and identify by name Use a series of tweets to make an impact Setup a tweeting plan covering the next 30 days

Twitter Account Setup Checklist

Action Plan1.Discover Beneficial Keywords for your Industry

-Understand the Buying Process for Customers-Don’t Guess Use a Keyword

2. Setup a Twitter Account• Create keyword rich profiles • Write 30 Tweets (all with a keyword)• Automate Tweets with Hootsuite or

TweetDeck

One in Five adults online use Twitter(approximately 36 million US adults)

Searched 19 Billion times a month

Grew 1,300 percent in 2008

30 million active users

The Power of Twitter

That’s 5 times as much as

Bing!!!!

Custom Background

Tweet Post

Twitter Profile

Your Tweople & Community

Tweet Stream

Anatomy of Tweet

“@” – A message for another Twitter user that everyone can

read.

“RT” – A Re-Tweet of a post you think your community would like to read

Shortened Link–

URL shortened by a tool so it is easier to fit in a Tweet Post

Anatomy of Tweet

Hashtag–

Twitter-Specific Conversation & Community – uses #

Anatomy of Tweet

Potential HashTags.orgFor RV Industry

#RV #Awning#outdoors #camping#travel

Real Time Feedback

DM–

Message to another Twitter User- not visible to the community

Anatomy of Tweet

Other Twitter Terms

“Twittersphere” –

The Entire Twitter Community

“Twunking”

Tweeting while drunk…

not recommended

The Twitter Search Engine

© Findability Group 2010

Tools & Tips

Industry News & Trends

YouTube videos that fit your industry

Anything you post online (blog, facebook, youtube, etc.)

Quotes and Retweets of Industry Leaders

What to Tweet About

What Not to Tweet

Write something worth reading

Include a Keyword or #Hashtag for Findability

Always have a call to action

Include links for users who want more information.

The Elements of a Good Tweet

Action Plan1.Discover Beneficial Keywords for your Industry

-Understand the Buying Process for Customers-Don’t Guess Use a Keyword

2. Setup a Twitter Account• Create keyword rich profiles • Write 30 Tweets (all with a keyword)• Automate Tweets with Hootsuite or

TweetDeck

3. Optimize Tweets with #Hashtags and Findability Keywords

4. Start building followers

Optimize Tweets with Keywords

Incorporate keywords into Tweets

• Use #Hashtags in Tweets

Ex:

• Search.Twitter.com

Track re-tweets, mentions, #Hashtags

• Hootsuite.com

Twitter Etiquette – The Don’ts

Avoid Tweeting Too often Limit your re-tweeting and do not re-tweet yourself (RT) Don’t hard sell your product or service Don’t rely on promo codes or coupons Avoid Spamming Don’t tweet if your been drinking Never say anything on Twitter you wouldn't want know as common

knowledge about your company Tweeting too little – aim for five tweets per day Never pretend to be someone else Don’t be boring – no lunch tweets! NEVER tweet when you are upset or had a bad day.

Twitter Apps

RULE OF THUMB

Initially, this will be time consuming. The work can be delegated amongst the various members of your company or social media advocate. Trust me, it will be worth it!

Twitter is the perfect portal for businesses. On their site, they offer tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers.

Check out Business.Twitter.com/twitter101

Facebook.com/MarketingSpeaker

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