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Slide Deck for Twitter 101 Presentation utilized at ORGPRO on Tuesday, July 13, 2010
Citation preview
Michael M McCurry, CMP
Strategic Account Manager
Experient, Inc.
Today’s Learning Objectives
Strategically setup your own Twitter account
Understand and apply the basic Twitter terms
Toolbox of Twitter-based applications
My Professional Card32 year Event ProfessionalActive in Industry OrganizationsPassionate About TechnologyFrequent Presenter at Industry
EventsIntrigued by Adult Learning
Concepts and Innovative Event Design
My Personal SideFather of Two Awesome ChildrenSinger/Songwriter/MusicianWriter/BloggerHarley RiderProfessional Sports FanFoodie – Love to CookThe Movies!
What is Twitter?Twitter is a free
social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets.
A blog (a portmanteau of the term "web log”) is a type of website or part of a website.
Twitter Facts?Tweets are 140-characters or less105 + million users (as of 4/2010)300,000 new users per day
What we have to do is deliver to people the best and freshest
most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells
people what they care about as it is happening in the world.
—Evan Williams
What we have to do is deliver to people the best and freshest
most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells
people what they care about as it is happening in the world.
—Evan Williams
Objective #1: Strategically Setup Your Own Twitter Account
Maximize your marketing reach
Create impact as a Twitter user
What is Your Twitter Objective?Meeting new peopleThought LeadershipCustomer serviceNewsResearchHobbiesFollowing celebritiesEvent Promotion/Engagement
For Some, It’s About Daily LifeWhat you had for
lunchHow you sleptWhat’s going on at
workRandom musings
For Others, It’s About Following Stars
Ashton Kutcher has over 4,000,000 followers!
@TheEllenShow
Breaking “Real-time” News
Formal: CNN Breaking News @cnnbrkInformal: Those you follow
Customer ServiceCompanies use Twitter to LISTEN to the
conversationEngaged companies even respond@southwestair, @starbucks, @jetblue,
@ComcastBonnie, @TurboTax, Comcastcares
For Most People, It’s About Relationships
Converse with FriendsFind like-minded peopleShared LearningConvert online
relationships to real ones (personal and business)
Business OpportunityLifelong Friends
Create An Account
Setup Profile Page
Example of Profile Page
http://twitter.com/michaelmccurry
Maximize your marketing reach“User Name” Should
Identify You and Be Easy to Search
Bio Should Describe Areas of Interest
Photo Should Reflect Your User Goals
Group ExerciseIdentify your Twitter PurposeCreate a Bio – two sentences or less
Share with a partner
Navigating TwitterCommunication with Users
#2: Understand & Apply Basic Twitter Terms:
Navigating TwitterHow to Connect With People
Follow friends, family, colleaguesImport Email AddressesDirectories of like-minded peopleHashtagsWho Do Others Follow?
www.twellow.com
Understanding HashtagsReference tag depicted by #<keyword(s)>
(i.e. #orgpro)Used to Create Communities of mutual
Interest (i.e. conferences)Chat Sessions or Discussion GroupsMany uses for Meetings and Events
Hybrid Events (Remote & F2F attendees)Engage Attendees before the eventSpeaker Q&A
Hashtag Search Tool
.com
Navigating TwitterYour “Home Page”
Creating, viewing and responding to tweets @replies ReTweets (RT’s)
@mentions & Direct MessagesSearch Features, Lists & Trending topics
Your Posts go Here
Ppl you follow posts are displayed here
Communication With UsersBuild Your Personal Brand
Embrace a Spirit of “helpful”Comment on Tweets or
“Retweet” themPost Links to articles and
items of interestRespond to User QuestionsShare Opinions or
perspectives
Twitter EtiquetteDo’s
Be Yourself (transparent)
Add Detail to @replies and RT’s for context
Pause between TweetsTake individual
conversations Private (DM)
Use the “Magic” words often and the “Golden Rule”
Give Compliments Freely
Remember Everyone Can Hear You!
Dont’sSelf PromoteTweet in an altered
stateBe “Disagreeable”Spam or you will lose
followersRudeness in life is the
same in Twitter
Group ExerciseThink of a helpful piece of
informationShare it in two sentences or
less with a partner (partner now does the same with you)
Share the message you were given with someone else
Greater EfficiencyEnhanced Twitter Experience
#3: Toolbox of Applications
Efficiency ToolsTweetdeck (Download)Tweetchat (Web based)WTHashtag (Web based)
TweetdeckQuick viewsAuto-shorteningSchedule TweetsTranslate to other languageMultiple accounts and platforms
Twitter Facebook (personal and business) LinkedIn (personal only) Foursquare MySpace
View tweets and @replies all on one screen
Post tweets quickly and easily shorten hyperlinks
Create customized groups
so you don’t miss your favorite tweeters.
Tweet from multiple accounts and to Facebook,
LinkedIn and MySpace
Paper.li
Twitter Mobile ApplicationsWindows CE
ceTwit
iPhone TweetDeck Tweetie 2 Twittelator Pro
Blackberry UberTwitter Seesmic The Official Twitter
App
Android• Seesmic• Twidroid• HootSuite
Palm Pre• Twee• Tweed• TweetMe
Other Tools and Resourceswww.mashable.com – Great Info on All
things Socialwww.friendorfollow.com – Manage your
Following and Followerswww.untweeps.com – Get rid of “Dead
wood” tweeps that aren’t active.
Questions & Discussion
AcknowledgementsJessica Levin, CMPPresident & Chief Connector 7 Degrees CommunicationPhone: 908-294-5010E-mail:
Michael M McCurry, CMPStrategic Account Manager
Experient, Inc.Twitter: http://twitter.com/michaelmccurry
Blog: Http://www.michaelmccurry.netEmail: [email protected]
Phone: 847-825-0243
Contact Me Anytime