Presented by: Tom Dawkins @tomjdApril 5, 2011

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Twitter is a micro-blogging platform. You send updates, or “tweets” of up to 140 characters

(theoretically) answering the question: What are you doing?

A better question to actually address: What has your attention now?

Your tweets are received by your “followers” – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed.

Following is not reciprocal. Twitter is an example of a blended social/interest

graph Twitter turned 5 on March 14

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What is ?

As of March 11, 2011

Tweets:•3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.•1 week. The time it now takes for users to send a billion Tweets.•50 million. The average number of Tweets people sent per day, one year ago.•140 million. The average number of Tweets people sent per day, in the last month.•177 million. Tweets sent on March 11, 2011.•456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).•6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.

Accounts:•572,000. Number of new accounts created on March 12, 2011.•460,000. Average number of new accounts per day over the last month.•182%. Increase in number of mobile users over the past year.

•Twitter is now the second-largest social network after Facebook.

Statistics (we got ‘em)

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Twitter: older and more professional

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Medium age: 31.5

•Connect with ‘early-adopters’ and ‘influencers’•Direct attention to the things you care about•Follow and converse with thought-leaders•Get the news first•Pick your filters•Grow your personal brand while spreading HopeLab’s story•It only requires a modest time commitment•The earlier you join the easier it will be to grow your network•It’s good practice•It’s fun!

Why join Twitter?

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We are here

Picking a usernameChoose a username you’ll be happy to keep – a variation on your own name is best. Keep it short though!

Fill out your bioYou have 160 characters. Give people a sense of where you’re coming from and what you’ll be talking about.

Add a photoPhotos add personality, make sure you add one! Many recommend a headshot but anything that represents you is fine.

Choose your backgroundTwitter lets you customize your background – you can choose from templates provided or upload your own image

Signing Up

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Finding and Following People(ie. Find your filters)

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To make Twitter fun and worthwhile you’ll need to find interesting people to follow. You can find people in 5 main ways:

Search using your address book

Look up names

Check “Who to Follow”

Look up key words/topics: http://search.twitter.com

Twitter directories:-Twitter Packs - http://twitterpacks.pbwiki.com/-WeFollow – www.wefollow.com-Twellow - www.twellow.com-Twitterholic - http://twitterholic.com/-Twibes – www.twibes.com

Twicks of the Twade

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URL shortening-http://bit.ly/ -http://is.gd/ - http://ow.ly/url/shorten-url

@replies

Direct Messages

Retweeting – “RT”

Hashtags - #SocEnt, #SocEntChat, #nptech, #health etc

Applications 1: Content

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ClientsTweetdeck – www.tweetdeck.comSeesmic Desktop – www.seesmic.comHootsuite – www.hootsuite.comTwhirl – www.twhirl.com

RSSSocialOomph- www.socialoomph.com

Rich mediaTwitPic (Photos) - http://twitpic.com/Yfrong (Photos + Video) – http://yfrog.com/ Bubbletweet (Video) - www.bubbletweet.com

TwitterFall – www.twitterfall.comTwitScoop - www.twitscoop.comTweetGrid - www.tweetgrid.comHashtags – www.hashtags.orgWhat The Trend - www.whatthetrend.comTweetMeme - http://tweetmeme.com

Applications 2: Find and Filter

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Bit.ly – http://bit.ly/ TweetBeep – www.tweetbeep.com TwitterCounter - http://twittercounter.com/ TweetStats - http://tweetstats.com/ Twitalyze - www.twitalyzer.com Twist - http://twist.flaptor.com/Klout – http://www.klout.com

Applications 3: track and analyse

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Twistori - http://twistori.com/Cursebird - http://cursebird.com/

Botanicalls - http://www.botanicalls.com/kits/ Remember to water the plant - http://twitter.com/pothos

Applications 4: Fun

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Live tweeting events – eg. Skoll World Forum (http://search.twitter.com) #SWF09

Event visualization – eg. PepsiZeitgeist http://pepsicozeitgeist.com/

Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsrael hashtag

Election monitoring - http://blog.twittervotereport.com/ Twitter-based chats – eg. #journchat, #SocEntChat, #4change Twitter-based interviews -

http://blogs.abcnews.com/george/2009/03/my-twitterview.html RSS feeds – www.twitter.com/AshokaInTheNews Mashups – www.twitter.com/HomelessDC Sales – www.twitter.com/Dell Customer Service – www.twitter.com/ComcastCares Sharing company culture – http://twitter.zappos.com/employees Laundry is ready - http://twitter.com/laundryroom Live from Space -

http://www.dailygalaxy.com/my_weblog/2010/01/new-nasa-twitter-feed-live-from-space.html

How Twitter is being used

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Four options:Passive (Listening)Organization accounts – eg. HopeLabPersonal staff accounts – eg. TomjdHybrid accounts – eg. JackieatDell

Discussion: Personal or Professional? Or Both?

Staff as a marketing assetGrowing our network through our diverse interestsBeing yourself

“I follow @tomjd and @AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka.”-http://www.socialcitizens.org/blog/are-you-two-faced-social-networker

How Organizations use Twitter

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HopeLab on Twitter

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Main account – www.twitter.com/hopelab Zamzee– www.twitter.com/zamzee (not yet active)Richard Tate – www.twitter.com/taterichard Me! www.twitter.com/tomjdLiz Song – www.twitter.com/lizsong Pierre Omidyar – www.twitter.com/pierre

QUESTIONS?