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Turkish Digital Landscape in a Nutshell
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Turkish Digital Landscape in a
Nutshell
Turkish Digital Landscape in a
Nutshell
Cüneyt DevrimCüneyt Devrim
Basic Numbers
POPULATION
Source: TUİK 2011
INTERNET POPULATION
Source: TUİK 2012
Internet Penetration
Source: TUİK 2012
Internet Usage by Age
Source: IAB TR 2012
Source: IAB TR 2012
Internet Connection
Source: BTK Q1 2012 report
Internet Use
Source: IAB TR 2012
Source: IAB TR 2012
AD SPEND
Turkish Advertising AdEx (Total)
Source: Turkish Advertising Association
Digital Ad Spend
Digital Ad Spend 2012
Digital Ad Spend Growth
Digital Ad Spend Characteristics
Top 20 Web Sites in Turkey
Top 20 Web Sites in Turkey
Time Spent
VIDEO
Source: IAB TR 2012
Montly Time Spent on Video
Source: Nokta 2012
Source: IAB TR 2012
Video Time by Age
Source: IAB TR 2012
MOBILE
Source: BTK Q1 2012 report
3G Subscribers
Source: BTK Q1 2012 report
Mobile Internet Users2009-2012 Mobil İnternet Kullanıcıları
Source: 2009-BTK Q1 2012 report
Share of Mobile Web Pages
Source: gemiusTraffic, August, 2012
Distribution of mobile pageviews
Source: gemiusTraffic, August, 2012
SOCIAL MEDIA
32 milyon
MillioMillionn
Twitter ??
MillioMillionn
Mobile Social Media
Source socialbakers Feb. 22d 2012
E-COMMERCE
Total E-Commerce Spending
Source: The Interbank Card Center/BKM 2012
Growth Rate in 2012
Credit Cards
Source: The Interbank Card Center/BKM 2012
Online Shoppers
Source: Ipsos KMG Brand Plus 2011
Basket Size
Source: The Interbank Card Center/BKM 2012
Digital Investment
Yemeksepeti.com $44 M General Atlantic
Çiçeksepeti.com NA Amazon
Trendyol.com $26 M KPCB &Tiger
Ebebek.com ~$ 30 M Topbaş Family
Evidea.com $1 M Tiger
Lidyana.com NA Ru-Net
TEŞEKKÜRLERwww.iab-turkiye.org
