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Turkey and the fast growing Internet v 1.1 October 2011 – Simone Favaro

Turkey and the fast growing internet

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Turkey'internet users got a great growth since 2005, increasing from 15% of penetration rate to 45%. With a total amount of 35M users, it is the 4th largest country... Anyway it is still in a early stage. This presentation shows a summarization of the development stage of Internet in Turkey, giving a preview of actual trends in usage and demographics.

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Page 1: Turkey and the fast growing internet

Turkey and the fast growing Internet

v 1.1

October 2011 – Simone Favaro

Page 2: Turkey and the fast growing internet

OVERVIEWOVERVIEW

Page 3: Turkey and the fast growing internet

Turkey Demographic Highlights*

78,785,548 78,785,548 (Population - July 2011 est.)

urban population

70% of total population (2010)

LITERACYage 15 and over can read and write

total population: 87.4%male: 95.3%female: 79.6% (2004 est.)

http://www.indexmundi.com/turkey/demographics_profile.html

0-14 27%

15-64 67%

65+ 6%

10,707,793 10,226,999

26,741,332 26,162,757

2,259,422 2,687,245

Page 4: Turkey and the fast growing internet

Internet: growing fast but not equaly

35.000.000Internet Users

45% of population

(2010)1

households have an internet connection2

population who are regular internet users(at least once a week)

33.3%

21.3%population who are frequent internet users (every day or almost every day)

population who have

never used the internet

58.8%

(1) http://www.InternetWorldStats.com (2) http://ec.europa.eu/information_society/digital-agenda/index_en.htm

41.6%

Page 5: Turkey and the fast growing internet

Ranked 4° as Internet User’s total

amount* .

European Average: 58.3%

Penetration Ranking of top 6 Internet Countries on a

total of 52 Eurpean States

*Data source: www.internetworldstats.com

Rank Country

9 United Kingdom

11 Germany

20 France

36 Italy

43 Turkey

46 Russia

Page 6: Turkey and the fast growing internet

The most engaged country per page views

and the 3° for time spending per visitor

32,7 hours and 3.706 page views per VisitorTotal Europe Audience, Age 15+, Home and Work Locations

Data Source: ComScore.com

Page 7: Turkey and the fast growing internet

USERS AND BUSINESSES INTERNET USERS AND BUSINESSES INTERNET

USAGE BEHAVIORS USAGE BEHAVIORS

Page 8: Turkey and the fast growing internet

Internet mainly used by people as an

information channel

http://ec.europa.eu/information_society/digital-agenda/index_en.htm

About 30% of internet users are Content producers

Less than 30% use internet as a tool to manage daily life

Page 9: Turkey and the fast growing internet

Top 20 Web domain visited by Turkish

(August 2011)

Page 10: Turkey and the fast growing internet

Facebook, Microsoft and Google Sites the

most visited (October 2011)*

Data Source: ComScore.com

Local Information sites / portal Local Business sites

Page 11: Turkey and the fast growing internet

E-Commerce involves only a still small but

growing part of economic system

PURCHASING ON LINE

Enterprises SMEs

11.2% 11.0%

Population Internet Users

5.2 %5.2 %5.2 %5.2 % 13.1%13.1%13.1%13.1%

PURCHASING ON LINE

BUSINESSCONSUMER

8.1% 7.8%

Enterprises SMEsPopulation Internet Users

1.5%1.5%1.5%1.5% 4.1%4.1%4.1%4.1%

SELLING ON LINE SELLING ON LINE

Data source: http://ec.europa.eu/information_society/digital-agenda/index_en.htm

Page 12: Turkey and the fast growing internet

Over the European Average (17%) in CRM

software usage

Using Customer Relationship

Management Software

21.2%

Automatic exchange of

business documents

17,6%

Integration of Internal Process

(Sales/Purchase)

e-Business

21.2% 17,6%

Sending or receiving e-

Invoices

13.4%

Electronic Supply

Chaon Management

16,1%

65.6%

Enterprises

34.4%

SMEs

http://ec.europa.eu/information_society/digital-agenda/index_en.htm

Page 13: Turkey and the fast growing internet

HIGHLIGHTS ON SOCIAL NETWORKSHIGHLIGHTS ON SOCIAL NETWORKS

Page 14: Turkey and the fast growing internet

Facebook is the main social network used

by 89%(1) of Turkish Internet Users

Turkey is ranked as #1 on top 6 European Countries as % Internet

Users using Facebook

89% Penetration

Rate (TURKEY)

(1) Data source: http://www.internetworldstats.com

43% Facebook’s

Penetration

Rate (EUROPE)

553,6 Minutes spent

per Visitor(2)10M visitors per day(2)

(2) Data source: ComScore Augost 2011

Page 15: Turkey and the fast growing internet

Twitter(1) and Friendfeed(2) the most used

microblogging

16% of #Turkish has a

#Twitter account – 8th

on top 10 countries

10% of

Friendfeed’s traffic

comes from

Turkey (3° in traffic

rank)

(1) ComScore – April 2011 (2) Alexa.com– October 2011

Page 16: Turkey and the fast growing internet

2% Turkish Internet Users

has a LinkedIN account.

831.821

(+9% on September

2011)

Linkedin focus

Data source: www.linkedin.com/advertising (October 2011)

Page 17: Turkey and the fast growing internet

41% of users are 25-34 yo working in a +10.000 employees Hitech

or Manufacory company. Less than 1 on 3 are women

24,8%

41.9%

Data source: www.linkedin.com/advertising (October 2011) Linkedin focus

Page 18: Turkey and the fast growing internet

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