Sampling Tulsa Corporations

Current Social Media Presence

Facebook

Twitter

Facebook

Twitter

YouTube

Facebook

YouTube

RSS

RSS

Facebook

Flickr

Twitter

YouTube

Develop your plan

Identify audience

Choose social media tools

Clarify goals/outcomes

Create your presence

Build site

Regularly update content

Market your presence

Internal stakeholder emails

Publicize updates using Twitter, Facebook, etc.

Announce presence on other social media – product blogs, other influencer bloggers, people with large Twitter followings, etc.

Build your community

Create interesting, frequent content

Guest blog on other sites to drive traffic to your site

Monetize your presence

Market classes for individuals and corporations

Simple Social Media Approach