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MOBILE MARKETINGTrends in
Mobile Ad Network and Location – Based marketing will be the trend in the future
Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia
Fifth iMedia was founded in 2008.
Started as an ad-network in the Vietnamese new media market.
Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email.
Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.
Understanding Mobile users
Mobile Advertising Outlook 2012
Mobile Ads In Vietnam
Location-Based Marketing
Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too.
Gain a deep understanding of smartphone consumer behavior specifically with regard to:
General Smartphone Usage
Action – Oriented Searchers
Location . Location . Location
Purchase Briven shoppers
Reaching the Mobile User
Mobile internet In Vietnam
19 M(Source : Buzzcity)
Internet traffic by mobile phone in Vietnam grew 400% compared to last year,
Source : Cimigo
Accessed internet on mobile phone in Vietnam
Nearly 40% have already accessed the internet via their mobile or smart phone
Mobile internet accesss by age
(Source : Cimigo)
People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49
Activities conducted on mobile internet
Asia smartphone penetration 2011
Mobile Advertisers
Outlook
19 May, 2012
Mobile Advertising Behavior
Mobile Advertising Attitudes
MOBILE ADS In Vietnam
Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)
(Source : Inmobi)Mobile Now Top Media Channel in Vietnam
(Source : inMobi)
Mobile Now Top Media Channel in Vietnam
Location! Location! Location!
Why do marketers love location-based tools so much?
•Free word of mouth•Reviews•Specials•CRM
THANK YOU !
PHAN TIEN DONGBusiness Development manager , Fifth iMedia
