Upload
eueung-mulyana
View
43
Download
0
Embed Size (px)
Citation preview
1 / 66
Connected Services
Trends &EnablersDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA
8 / 66
Golding's StoryMobile 1.0, 2.0, 2.0+
Not so long ago we didn't need mobiles ...
But now, look around you, mobilesare everywhere!
Indoors and outdoors, they consume attention ...And we need them like a �sh needs water!
Mobile 1.0Early Mobile 2.0
A Global CommunicationPhenomenon
6 Billions Global Text Messages (2010) 200,000 Messages/Sec
Average teen sends/receives 3,339 messages every month. This is equivalent to 14 hours of attention (15 s/msg).
The rise of social network -> Gen Y 2010: 9 hours/month
20 / 66
MobilesBecome Partof a NewCultureWith Every New OpportunityComes New Threat ...
With Every Good Thing There is A BadSide ...
23 / 66
More..Go Google Yourself !
smartphone culturesmartphone habitssmartphone negative impactssmartphone anti socialgadget addictionsel�e culturedangerous sel�e
40 / 66
Apps in NumbersWhat do You Want to Do?
There's an App for That!
43 / 66
SmartphoneEraMobile 1.0
Mobile TelephonyNetwork: 2GFirst Internet-Capable MobileRelatively, Poor User Experience
Mobile 2.0
Mobile ComputingNetwork: 3G, 3G+First Internet-Centric MobileUsable, Can Do Things100x Processing Power
44 / 66
TheTransformation
From Mobile 1.0 to Mobile 2.0
More data-friendly tari�sIncreased device usability = smartphones/padsFaster/fatter networks (3G+)Greater Web 2.0-centricitySocial networks are mobilizing (FB 40%)App stores -> new consumption habitsGreater user participationMoney - apps goldrush
45 / 66
SmartphoneEraMobile 2.0+
First Internet-Friendly MobileProductiveCan Do More, Faster
Mobile 3.0, 3.0+
IoT4G, 4G+, 5G.. when most of our digital services will havebecome mobilized
46 / 66
Telco TransformationThe Telecoms Transformation is Now - SAP
Where are We Headed?
The Not-So-Distant FutureJust Imagine the Possibilities ..
100 GHz - 100 GB - 100 Mbps - 100 Sensors 62 / 66
63 / 66
Keywords[Golding]
Right-Time Augmented Cognition
Digital Immersion
Person + Right-Time Computer !=Personalized Computing Person + Right-Time Computer = NewPerson
References1. From Apples to Augmented Cognition2. VisionMobile - Business Models of Mobile Ecosystems3. Paul Golding, Connected Services: A Guide to the Internet Technologies Shaping the Future
of Mobile Services and Operators, John Wiley & Sons Ltd., 2011, ISBN 978-0-470-97455-14. Apple iPhone Revenue by Quarter 2007-2016 | Statistic5. ITU - ICT Facts and Figures 20156. Ericsson Mobility Report7. The Mobile Playbook
65 / 66
66 / 66
ENDDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA