Embed Size (px)
DESCRIPTION
Building Your Professional Network in 140 Characters or Less: How Social Media Tools Can Enhance Professional Networking
Citation preview
2012 TRB Annual Meeting
January 24, 2012, 1:30 to 3:15 PM
BUILDING YOUR PROFESSIONAL NETWORK IN 140 CHARACTERS OR LESS: HOW SOCIAL
MEDIA TOOLS CAN ENHANCE PROFESSIONAL NETWORKING
INTRODUCTION• Sponsored by: Young Members Council (YMC)
• Moderators: Stephanie Camay and Andy Palanisamy
• Panelists:
• Lloyd Brown
• Shana Johnson
• Aimee Custis
• Andrew Krzmarzick
• Kendra Levine
• Meghan Makoid
• Ashley Robbins
• Erik Weber
YOUNG MEMBER COUNCILAn introduction…
TRB is EmpoweringIts Young Members—the Future of Transportation
Established Young Members Council to advise TRB leadership
Young Members Council subcommittees at Group level
Increased number of Young Member slots on Committees
Young member-oriented activities throughout the year
YMC’S GOALS
• Providing opportunities for young professionals to get actively involved with TRBInvolvement
• Providing targeted resources geared for young professionals in the form of technical sessions, events, and guidesResources
• Providing networking opportunities and connecting young professional peers from around the worldConnections
• Serving as young professionals’ liaison to and from TRB leadership and the research community to address issues of importance to young members
Representation
• YMC serves at the TAC level
• 9 discipline-specific Subcommittees for each TRB Group
• Involvement open to all transportation professionals in the TRB community
• Goal is to assist those eligible as "Young Professionals” (< 35 years )
Executive Committee
Technical Activities Council (TAC)
Group
Section
Standing Committee
Subcommittee
WHERE YMC FITS IN AT TRB
TRB hierarchy Young Members Council
YMC SUBCOMMITTEES
Aviation
Design and Construction
Freight Systems
Legal Resources Marine
Operations and Preservation
Planning and Environment
Policy and Organization
Public Transportation
Rail
Safety and Systems Users
• Strategic Plan/Bylaws
• “What I Wish I Knew at My First TRB” resources
• Interactive online community
• http://ymc.groupsite.com
YMC ACCOMPLISHMENTS
• Mentorship program
• Engagement tools in Cooperative Research Programs
• Recognition of Young Member contributions to the industry
• And more to come!
YMC PLANS
YMC-SPONSORED SESSIONS• 375: Choose Your Acronym—Credentials for Transportation Professionals
• Monday, 3:45pm–5:30pm, Shoreham Regency Ballroom
• 564: Building Your Professional Network in 140 Characters or Less
• Tuesday, 1:30pm–3:15pm, Hilton, International West
• 754: Young Members Roundtable—Pressing Policy Issues in Transportation
• Wednesday, 2:30pm–4:00pm, Marriott Maryland B
YMC-SPONSORED SESSIONS• Young Members Reception co-hosted with Young Professionals in Transportation
• Special guest: Sandi Rosenbloom, incoming Chair of the TRB Executive Committee
• Tuesday, 5:45pm—7:15pm, Marriott Mezzanine
• YMC Business Meeting
• Monday, 10:15am—12:00pm, Hilton Columbia Hall Room 11
YMC SOCIAL MEDIA PRESENCE• Interactive online community at http://ymc.groupsite.com
• Get real-time updates on sessions and events this week by using Twitter hashtag #TRBAM
• Follow: @TRBofNA and @My1stTRB
• Facebook: http://Facebook.com/TRBofNA
• Young Professionals in Transportation
• 12-week series blog tips on TRB Annual Meeting: http://yptransportation.org
SESSION
Building Your Professional Network in 140 Characters or Less: How Social Media Tools Can Enhance Professional Networking
SOCIAL MEDIA
If Facebook’s 750 million users were a country, it would be the world’s third largest
Since it’s creation in 2006, over 300 million ‘tweeters’ have signed up to use Twitter
YouTube is the second most popular search engine behind Google
SESSION INTENT
Visualization in Transportation CommitteeCommittee Communication Coordinators Council
• Networking
• Information sharing
• Knowledge and perspective
• Career advancement
• Job placement
WHY USE SOCIAL MEDIA?
Advantages of using social mediaTRB paper: Using Social Media in the NEPA Process
PANELISTSWithout further ado…
ANDY PALANISAMY• Background
• Techie & Talkative – Explains why I’m an in Social Media
• Civil Engineer - Heavy interests in ITS
• Social Media junkie
• Often recognized/identified as TRANSPORTGOORU
• Lifestyle?
• Day job – Provide technical & program mgmt. support for the USDOT’s ITS Joint Program Office
• Involved in all sorts of activities; deeper engagement in supporting social media/communications
• Other jobs
• Blogger – www.Transportgooru.com
• Social Media contributor
Transportgooru
ANDY PALANISAMY• Affiliations with TRB:
• Member & Webmaster - TRB ITS Committee (AHB15)
• Secretary & Webmaster – TRB Committee on Vehicle Highway Automation (AHB30)
• Been around TRB for a long time (10 th #TRBAM); AHB15’s Youngest Member
• Other things worthy of mentioning:
• Vice-Chair for Communications – Young Professionals in Transportation (YPT – National)
• Read/publish a lot of transportation + Social media content
• Addictions – Motorcycles (past); Reddit (present); Coffee (always)
LLOYD BROWNSocial Media: Hiding in plain sight
@lloydbrown
lloydbrown
Lloydbrown.posterous.com
www.linkedin.com/in/lloydbrown
About.me/lloydbrown
www.facebook.com/lloyd.brown
Transportation.org
LLOYD BROWN• Former journalist
• More than 15 years public affairs and public relations
• Experienced in crisis communication; strategic communication; social media; transportation public involvement
There is a basic question, “What will a new technology do?” that is no more important than the question, “What will a new technology undo?”
(Neil Postman, noted media critic and educator, in a 1998 speech)
SHANA JOHNSON• Why use social media ?
• Learn
• Teach
• Connect
• Commit to your chosen social media outlet.
• Moderate yourself!
• Different audiences for different social media outlets.
@shana_johnson
Shana (Retherford) Johnson
SHANA JOHNSON• Senior Transportation Planner,
Foursquare Integrated Transportation Planning
• M.U.R.P. Urban and Regional Planning, Virginia Polytechnic Institute and State University
• Virginia Chapter American Planning Association 2008 Outstanding Graduate Student Award
• B.A. Cum Laude with High Honors, Geography, Clark University.
• Ellen Churchill Semple Award for the Outstanding Senior Geography Major
AIMEE CUSTIS
Twitter @aimeecustis
Facebook facebook.com/aimeecustis
LinkedIn linkedin.com/in/aimeecustis
Google + bit.ly/aimeecustis
Program Manager – Outreach, Transportation Learning Center
Vice Chair for Communication, Young Professionals in Transportation
AIMEE CUSTIS
Social media has helped me most with 2 things:
PERSONAL BRAND(who and what I sell myself as)
COMMUNITY(the people who find me valuable)
ANDREW KRZMARZICKDirector of Community Engagement, GovLoop
• Founded by former fed
• Free to join• Just surpassed 50,000 members
• Real-time tools: forums, groups,
communities of interest, news• Resource repository: blogs,
guides, training, podcasts, jobs,
presentations, calculators, etc.• People like you: avg. age = 43,
50% Fed, 30% state/local, events,
mentors, expert facilitators
• 10 yrs as grant / proposal writer
working w/ cities, counties, states
and non-profits to win $100 million in
support of great projects
• 5 yrs as trainer on social media,
virtual workforce, generational
diversity
• 2 yrs as community manager at
GovLoop, helping people like you!
HOW DO WE LEARN AND GROW?
I need help right away!
Like Google, but with real people
Learning from each other
KENDRA LEVINE
• Transportation Librarian at UC Berkeley
• @tranlib and @kendrak
• Apparent Early Adopter
• Like a peanut butter cup, “Two great tastes that taste great together.”
KENDRA LEVINE
• Keep current
• Find your tribes
• Easier than a stack of business cards
• It’s meant to be fun
• It’s OK to be absurd
• Be yourself (within reason)
MEGHAN MAKOID
Formal
• Connect with Me: Meghan Makoid, AICP
• Follow Me: @mamakoid
• Follow Me: Meghan Plans Transit
• Friend Me: Meghan Makoid
Infor
mal
• Follow Me: Meghan M
• Public Résumé• Networking• Learning / Sharing
• Public Microblog • Networking• Learning / Sharing
• Public Blog• Planning Ideas• Longer Sharing
• Private Microblog • Personal Sharing• Family, Friends & Groups
• Just for Fun • Personal Place Sharing • Family & Friends
THE MANY FACES OF…
MEGHAN MAKOID’S #PROTIPS• Be a cheerleader!
• Popular
• Positive
• Personable
• Flexible
• Lead
• In the words of Ice Cube: “ Check Yourself Before You Wreck Yourself ”
• Be Professional
• Electronic = Forever
• #SMFAIL
• We all make mistakes, own it – move on!
Kevin Mazur and Kevin Winter, TCA 2010 / WireImage
SO REMEMBER!There’s a big world of social media out there
• Ignore it – and you’ll be lost at sea
UM, YEAH….
Comic : http://xkcd.com/802/
ASHLEY ROBBINS• Psychologist
• Sierra Club & Citizens for Progressive Transit
• Blogger: MARTArocks.com
• Twitter: @cctgirl
• Campaign: Livable Communities Coalition
• Consultant
ASHLEY ROBBINSTips for a successful social media campaign
• Personality
• Fun
• Know when to hold ‘em & know when to fold ‘em.
• Grow connections
ERIK WEBER• Program Analyst, Federal Transit Administration – United We Ride program
• MPA – public policy and community development background
• Learning tool
• Networking
• Sharing expertise
• Disseminating information
• Building capacity
FIND ME ONLINE
• About.me/erikweber
• @vebah
• herrvebah
• Erik Weber
• Anymodes.tumblr.com
How do you balance professional, community & personal Social Media presence?
$20,000 Question:
ROUNDTABLE DISCUSSIONQuestions and Talking Points…
SUCCESS STORIESHow has social media helped you professionally?
PROFESSIONAL NETWORKING
Where do you meet people that can help you advance your career, and how do you sustain the relationships you've formed beyond events?
BALANCE
How do you balance professional, community, and personal social media presence?
INFORMATION
Where do you turn when you have a problem in real-time on the job?
CONTACT INFORMATION
Follow us on TwitterJoin the discussion on Facebook
www.facebook.com/groups/transportationsocialmedia
• Stephanie Camay, @scamay
• Andy Palanisamy, @transportgooru
• Lloyd Brown, @LloydBrown
• Shana Johnson, @shana_johnson
• Aimee Custis, @AimeeCustis
• Andrew Krzmarzick, @krazykriz
• Meghan Makoid, @mamakoid
• Ashley Robbins, @CCTgirl
• Erik Weber, @vebah
THANK YOU…
