Martyn Lewis

www.mytraveline.mobi

NextBuses delivers next departures for that location

Customer selects location

Takes the Traveline SMS service and puts it onto mobile internet devices

..

Works on all smart mobile phone operating systems

What is NextBuses ?

What is NextBuses ?

Includes

Location search by various means, A map to help selection & search,Real Time Data where this is availableGives more departures.Avoids SMS charges

..

NextBuses API

What is NextBuses API?

NextBuses API delivers next departures for that location

Third Party application determines and delivers bus stop location

A platform from which third parties can develop information services

..

What is NextBuses API?

Five new info services Four more pendingTend to have richer functionality

e.g. Maps, Location Awareness

..

But

May be limited to individual Mobile Phone Operating system

Go to Mobile Phone Operators Home Page, Select Travel , then NextBuses. (Orange 3, TMobile)

Text “Traveline” to 84268

www.mytraveline.mobi

..

Where can I find NextBuses?

Or

Go to Iphone Apps Store – NextBuses and MyBus

Go to Android Market – CatchthatBus and Transicast UK

Establishing NextBuses

2008March – developing the idea reaching consensusOctober - Finalising the planDecember - system into test

2009January - NextBuses goes liveMay thru November – live on Orange, 3, and T MobileDecember NextBuses API into test

2010March - NextBuses API releasedApril - first Iphone Apps to market

Why NextBuses?

Smartphone Users

2008 5.5m

2009 7.2m

2010 12.8m

SMS Texts

2004 64bn

2009 118bn

Mobile Phone

Minutes 2004 27bn

2009 104bn

Why NextBuses? Target

2m enquiries year 1, 4m enquiries year 2, 6m enquiries year 3. 2009 - equates to 480,000 enquiries per year

now 1.4m in a full year

With Third Party Apps 6m per year

Telephone around 3m enquiries per year Internet 17m enquiries per year

NextBuses Monthly Enquiries

NextBuses Monthly Enquiries

Growth on Mobile Channels

Growth on Mobile Channels

Growth of Mobile Channels

What Users Tell Us46% of all feedback rated the service

(78% of those commenting said they liked it)48% Would like a richer user interface and suggested development

options24% identified some poor data or bus service

What Next ?

Letting new contract October 2011 Consider Journey Planning Service Encourage cross platform development

on API Enhance our own offer ? Reconsider Pricing

NextBuses

Martyn Lewis

Any Questions ?