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03 November 2011
Travel Huddle Dublin
Make every email count
Rocketseed & email marketing
Email Before Rocketseed Mail
HOTEL BANNER EXAMPLES Every email promotes the hotel
HOTEL BANNER EXAMPLES Every email drives website traffic
HOTEL EXAMPLES –A MARKETING TOOL Campaign analytics and Sales Leads
The power of email
email: main driver of “booking” web traffic
Source DMA Email Benchmarking Report Oct 2011
Email volumes continuing to rise
Email: Direct bookings or Indirect?
11
Which sectors do email well?
Source DMA Email Tracking Study Oct 2011
• Optimising emails
• Integrated campaigns: email and social media
• Moving beyond e-zines
12
Making every email count
e-zine sign-up
e-zine sign-up: visuals
15
e-zine: set expectations, build trust
Why sign up
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Why sign-up for e-zines?
Source DMA Email Tracking Study Oct 2011
Testing: Design and Message
Banner C - +68.8% higher than A
Banner B - +17.7% higher than A
Banner A – lowest click rate
Relevance & Personalisation
Personalisation???
Segmentation, Relevance
22 Source DMA Email Tracking Study Oct 2011
Actions taken on receipt of email
23
Subject Lines: don’t waste opportunities
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Email can help build your brand
MOBILE
ROCKETSEED IS CLEAR AND
FUNCTIONAL ON MOBILE HANDHELDS
With enterprise service, emails from mobiles
are delivered with marketing messaging
Email and Mobile
81% Growth in Email in last 6 months
Source: Return Path
Smaller, faster & fat finger syndrome…
Optimise email marketing for mobile:
Optimise email marketing for mobile:
• Images: include
alternative text to
describe images
• Don’t fill email with links
• Test before sending
• Think Vertical
• Think “fat fingers”
Build your fan base, build your list
Ensure you have a sign-up on facebook
Integrate email and social campaigns
email + social + web = revenue
40
Plan
Share
Queue Less Pre-Booking Program
Sequence of 7 emails sent before arrival at the parks
Objective to cross-sell / pre-book activities during the customers stay at the park
Results
50,000 triggered messages per year
Average click rate – Above 20%
Center Parcs – Lifecycle Partner
1 to 1 brand building: not just newsletters
Shopping cart – don’t give up yet!
•Use SaleCycle
•Email to Lookers
who don’t book
•Records
purchase details
•Invites them to
book
•£22,000 per
month
Don’t waste easy opportunities!
Maximse upsell and promotion
opportunities in every email you send
45
WHAT IS BUSINESS EMAIL Make sure every email drives revenue
Travel Huddle “Taster” Package • 3 months vs 24 months
• Licence Fee: Only £10 per employee per month.
• 1 free banner and signature: worth £180
• One-off set up fee per person £25
• No per email charge, easy to set up, licence fee includes all analytics
• Promotion Code: emailbeatsfacebook
(Valid till 17th November
Min 10 users)
47
Contact Details
