Teacher TrendingChad RussellFielding Graduate UniversityMSC 561

•Content LayoutA Presentation of Teacher Trending – Online Advocacy

FaceBook – Social Media PlatformExplanation of Use, Justification, and Effectiveness

Twitter – Social Media News SourceExplanation of Use, Justification, and Effectiveness

The Denver Post – Traditional Media Explanation of Use, Justification, and Effectiveness

Concerns, Issues, and Closing Thoughts

Part 1

Part II

Part V

Part III

Part IV

Blogster – Social Media Personal BlogExplanation of Use, Justification, and Effectiveness

• Teacher Trending Profile• Identify the Purpose• Purpose of Teacher Trending

• Professionalize Teaching Careers• Create more respect and voice for Teachers

• Role Verification for Teachers

• Community Involvement

• Parents

• Students

• Other Teachers

Use of FaceBook•FaceBook

An accent, click to edit the text inside.

In order to aid in the professionalism of teaches, a

teaching role needs to be verified through the use of social

networking (Burke & Stets, 2009).

Contents

• The convenience of accessing something like Facebook allows supporters to access the brand Teacher Trending from anywhere, at anytime, in any place with the ease of access being portable (Chayko, 2008).

• FaceBook as a social media method is a great starting point for users who may feel less inhibited to speak out and challenge or question the status quo (Chayko, 2008).

Justification and Effectiveness

Contents

USE OF TWITTER• Teacher Trending uses Twitter for

the purpose of compiling news and sharing news stories with the community regarding education:

• Using Twitter• All stories in one place

• Consumer ease of access• Work has been completed

for the consumer• Aids in consumer confidence

of Teacher Trending because it specifies information specific to education (Smith & Wollan, 2011).

• Instead of Twitter, the use of traditional Internet news searches can be used, but it is clear Twitter is a much better way to increase consumer interaction:

• Using Traditional Search• Stories are found on multiple

websites• Consumer must search and

critically analyze use of story on their own before reading.• It could double the time to find

information relevant to education

USE OF TRADITIONAL INTERNET SEARCH

•TwitterUse – Compare and Contrast methods

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• FaceBook is just a starting point for the platform. Twitter is a space to utilize for news and information that is able to quickly reach consumers. This helps:

• Reach the greatest number in the fastest way

• Link to FaceBook as a method for integrating media

• Offer consumers ease and portability in media sharing

Justification and Effectiveness

Contents

• The use of Blogster is to highlight the opinion of an anonymous teacher

• The use is to have comments about classroom procedures and education from the teacher’s perspective.

• Who is it meant for? What is the purpose?• Parents • Students• Community

• To humanize Teachers

•BlogsterInformal rant of an anonymous teacher

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• FaceBook is the central platform that introduces the topic

• It leads and links to Twitter and Blogster as more in-depth approaches to Teacher Trending

• Twitter highlights news both local and national in reference to education

• Twitter connects to FaceBook and Blogster in order for several layers of humanization to take place

• Blogster highlights education from a teacher’s perspective adding a humanizing effect that consumers can relate to

• Blogster links to both Twitter and FaceBook to complete the circular pattern of general, community, and personal.

•Humanization

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Column Produced with Comments and Search for Questions• Questions can be directly related to

teaching or general education questions

Publish Opinion Pieces• From Teachers or Community Members

about Education

Flexible and Civil Debate Forum• Debate about issues in Education

This all leads to community involvement and yields a closeness to community and teaching professionals

Ideally a column that would provide submitted questions and comments from the community with an answer from an educator regarding methods in education and issues from within the school/district levels.

It brings Teacher Trending full circle in terms of a social movement allowing for several ways to gain information and participate.

The chart represents the possible movement of using traditional media from process through eventual product (community involvement).

•The Denver PostWhy Traditional Media Can Work Too

Contents

FaceBook - Access

Twitter – Access and Engagement

Blogster – Engagement

The Denver Post - Appeal

Consumer Confidence

Passing Information

along to other interested consumers

This chart demonstrates the process of engaging a consumer into a social movement. It is important to utilize all available media in the movement in order to create a but-in, and in turn more prospective interest in the movement. It takes an interested consumer to spread a message through their own medium in order for complete verification of the movement (Smith & Wollan, 2011).

The chart resembles the cyclical process of engaging the consumer of a social movement.

•Spreading a Movement The engaged consumer

Contents

“Those who cannot do, teach.” This cliché absorbs the incompetence and lack of intelligence in teachers today. How many times has this thought crossed the minds of students, parents, administrators, and lawmakers? The issue of a lack in professional attitude and respect for the average teacher today has become a source of anxiety and discontent in teachers.

There must be a voice for the teacher to stand up and fight against the cliché attitude many have of the profession. The best place to begin this dialogue and start advocating for teachers in in a virtual environment. The virtual world as a portable community with all the ease of access, convenience, and anonymity (Chayko, 2008) expected by teachers is the perfect place to let the movement begin. Change will happen; it happens in education everyday.

•Why is this movement needed?Purpose Is this really

the opinion we should give of teachers who choose the

profession to help society?

Contents

52%

28%12%

8%

Class Time Divided

Portfolio ReadingWriting Response Posts

One of the central issues in this transmedia portfolio is the time needed to have a full social movement.

This chart is by no means scientific data; it is a rough estimate used to discuss the time spent setting up pages, inviting friends, marketing, and finding information to populate the websites.

Because this is only a rough estimate, and only intended to prove a point, it is non-scientific. The point being – to start a social movement takes an amazing amount of time, and this is part of the difficulty in managing a transmedia portfolio.

•Problems and Concerns Issues with the transmedia portfolio

Contents

Although time is an issue in creating a trend, movement, or business online, the payoff comes is beneficial to not only the teacher, but the community as well.

• Verified as a Teacher• Verified as a Student• Verified as a Community

Member• Professionalism in Teaching• Communication between

community and teachers• Positive environment for

teachers in a district• Changes in education being

impacted just as much by teachers as by community and government.

•Possibilities in the future

Contents

The Future of EducationThe Impact of a social movement must be done in stages. It needs the support and time of the creator and consumer as a joint venture if it is to be successful.

The social advocacy for a teacher’s voice to be heard can be misunderstood. The issue is not about the idea that all teachers are perfect. There are bad teachers, just as there are bad doctors, professors, lawyers, politicians, salespersons, and the list can go on. The advocacy is simply revolving around how we as a society look at educators. When one bad educator is seen as the commonality between all educators, it leads to a lack of respect and need for reform.

Contents

ReferencesBaym, N. (2010). Personal connections in the digital age. Chichester: Polity Press. Burke, P. J., & Stets, J. E. (2009). Identity theory. Oxford: Oxford University Press.

Chayko, M. (2008). Portable communities: The social dynamics of online and mobile connectedness. Albany: SUNY Press.

Duncan, A. (2012, February 15). Teachers Get R-E-S-P-E-C-T. U.S. Department of Education. Retrieved June 21, 2012, from http://www.ed.gov/news/speeches/teachers-get-r-e-s-p-e-c-t

Engdahl, T. (2010, May 12). SB10-191: Before Midnight, Teacher Bill Narrowly Clears House | State Bill Colorado. State Bill Colorado. Retrieved June 22, 2012, from http://statebillnews.com/2010/05/sb10-191-just-before-midnight-teacher-bill-narrowly-clears-house/

Gackenbach, J. (2007). Psychology and the internet: Intrapersonal, interpersonal, and transpersonal implications (2nd ed.). Amsterdam: Elsevier/Academic Press.

Giles, D. (2010). History of the Mass Media. In Psychology of the media (p. 12).

Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.

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America's schools. Cambridge, MA: Harvard University Press.

Johnson, F. (2012, March 26). A little RESPECT for teachers. National Journal.

Retrieved June 22, 2012, from http://education.nationaljournal.com/2012/03/a-

little-respect-for-teachers.php Joinson, A. N. (2007). Disinhibition and the internet. In J. Gackenbach (Ed.), Psychology

and the internet (2nd ed., pp. 75-91). Amsterdam: Elsevier. LEAP - Leading Effective Academic Practice. (2011). LEAP. Retrieved June 22, 2012,

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Smith, N., Wollan, R., & Zhou, C. (2011). The social media management handbook:

Everything you need to know to get social media working in your business.

Hoboken, NJ: Wiley