iFour Consultancy

Transition from eCommerce to mCommerce

eCommerce

It refers to businesses and consumers buying and selling products online It does not refer to the selling of physical products, it can also refer to the

selling of services where payments for the services are made online Quick, easy and convenientProduct comparisonsLower prices

eCommerce solution provider India

mCommerce

It is ability to conduct commerce using a mobile device, such as mobile phone, a PDA, a smartphone, or other emerging mobile equipments

It allows the user to access computer mediated networks i.e the internet and make transactions from anywhere in the world

Strong user adoptionSeamless app rollout campaigns

eCommerce solution provider India

eCommerce flow

eCommerce solution provider India

mCommerce flow

eCommerce solution provider India

Differences between ecommerce and mCommerce

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It can increase sales and decrease costsA firm can use electronic commerce to reach narrow market segments that

are widely scattered geographically It provides buyers with a wider range of choice than traditional commerce

Advantages of eCommerce

eCommerce solution provider India

Consumers are still somewhat afraid of sending their credit card numbers over the internet due to the existence of malpractice

It is costly in many circumstancesThe quality and quantity of the product cannot be estimated to its real value

Disadvantages of eCommerce

eCommerce solution provider India

Covers wild distanceConsumer dealsSavingsEasy to use

Advantages of mCommerce

eCommerce solution provider India

Smart phone limitationRisk factor ConnectivityHabituate

Disadvantages of mCommerce

eCommerce solution provider India

Time cost: In case of mCommerce services are provided at the point of needConvenience cost: Different mcommerce platforms are integrated to the work

environment there is no transition required Customization: mCommerce allows the services to be catered towards users

needs Increase in number of devices: with a shift in the medium of communication

from PC’s to tablets and Smartphone's there is parallel transition from eComerce to mCommerce

From eCommerce to mCommerce

eCommerce solution provider India

59% men prefer to purchase on their phones while 77% women prefer tablets for shopping

mCommerce spend for males is $677 and for female, it is $48951% of people aged between 18 and 34 shop on their phones, only 18% of

those between 55 and 64 have shopped on their mobile phonesSmartphone users spend more time on mobile apps than on mobile sites

Facts and figures about mCommerce platforms

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Commodities which users prefer to buy online

eCommerce solution provider India

Attraction: Since the customers are not fixed to a single location while browsing for a

particular commodity they look for the nearest store and also for any special offer which prevail in the nearest store.

Visibility: Since the screen/visibility and scope of a mobile device is limited as compared to that of a PC, the applications should also be different.

Limitations of mCommerce over eCommerce

eCommerce solution provider India

Light pages: Compared to the e-commerce communication channels, the m-commerce

channels suffer from latency and low band width.Payment: The payment transactions and the exchange of sensitive data should be

made more secure. Online payments are a great deterrent in the successful path of online purchase platforms.

Limitations continued..

eCommerce solution provider India

http://www.slideshare.net/SteveFort/advantages-disadvantages-of-mobile-commerce

http://sanleen.wordpress.com/2013/08/30/e-commerce-vs-m-commerce/comment-page-1/

http://www.slideshare.net/ganesh_channa/ecommerce-and-mcommerceeCommerce solution provider India

References